If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Gelert Kids Camouflage Sleeping BagTu Black Aluminium Frying PanSalter Mechanical Add and Weigh Kitchen ScaleVeet Touchably Smooth Mains EpilatorUnder Bed Shoe Storage 3 PackGatsby Nest of 2 TablesJamie Oliver Denim ApronChef'n SaltballSamsung SMX-F30SP Flash Memory CamcorderTu Glass Asymmetric Table LampGoodmans iPod Clock RadioHarvest Design 4 Basket Storage UnitBody Sculpture Soft Neoprene Dumbbell Tree 20lbAntony Worrall Thompson Set of 5 RoastersConga DrumBelkin 17" Messenger Bag Jet/CabernetZoggs Roll Up ArmbandsFogarty Premier Down PillowTu Bed in a Bag Chocolate and CreamLexmark 24 Colour Ink CartridgePanasonic SD-255WXC BreadmakerSony Reader ACS-5220E eBook Reader AC AdaptorHoMedics Compact Bubble Mate Foot SpaSamsung LE19B450 19" HD Ready Digital LCD TV BlackKenwood Smoothie MakerBanyan TV UnitNorfolk Extending Dining TableMorphy Richards Brushed Stainless Steel BRITA KettleCircle of Love, Love of My LifeRowlinson Weston Arbour
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Plum Palma Square Planter
No need to keep your planting to ground level - enhance your garden's natural beauty with the Plum Palma Square Planter. Made from sustainably sourced timber, this attractive planter is an ideal gardening space for patio or terrace areas, lawn edges or vegetable/herb gardens. Increase the gardening potential of even the smallest gardens with a multi-level effect, or simply use the planter as a pot holder. The natural timber finish will blend perfectly into any landscaping design, and the inlaid tile is an attrac

Microplane Coarse Ribbon Grater
The Microplane Coarse Ribbon Grater is an invaluable tool for amateur chefs. Made from hardy, surgical grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything when a coarse texture is required. The base of the grater has protective tabs to avoid scratching your counter tops, and the whole thing is dishwasher safe for maximum convenience. Protect your fingers and get more value out of your food with the Microplane Universal Slider - also available from Sainsbury's!

Mega Bloks Fill and Dump Wagon
The Mega Bloks Fill and Dump Wagon is a strong, fun pull along toy designed with active kids in mind. This practical toy contains Maxi Mega Blocks and features a tipping bucket for filling up and emptying, an easy grip handle and sturdy wheels. Kids will be inspired to creativity by the blocks, as the only limits are their own imaginations. The wagon's bucket doubles as a handy storage tub, making tidy up time quick and easy. The Fill and Dump Wagon is sure to fire your little ones' imaginations, and the

Mio Navman Spirit 500 Traffic Regional Sat Nav
The Mio Navman Spirit 500 Traffic Regional has a 4.7 inch, wide touchscreen in a smoothly curved body. Designed to navigate you around the UK and Ireland, it packs in a bunch of useful information inside its light, portable body. Use it on foot or in the car. Like most other satnavs today, it handles efficient route calculation easily, and will direct you via the map and via voice prompts so your eyes stay on the road. Unlike many other devices, this one has gone back to the drawing board and simplified it

Hannah Montana Feature Doll
Have fun singing Hannah Montana's hit song Nobody's Perfect with this cool interactive microphone and doll. Hannah comes with trendy clothes and cool accessories! Requires 3 button cell batteries, which are included in the pack. Suitable for children aged 4+.

Russell Hobbs 17L Touch Microwave with Grill White
This stylish medium-sized, 700W microwave oven offers all the essential features you need from a microwave, and includes a 900W grill! An easy-to-use touch system lets you defrost or cook with 5 different power levels and a 99 minute timer. You can either microwave or grill, or do both at the same time, allowing you great flexibility. A child-safety lock keeps young children safe.

Jamie Oliver White Little Tinker Bowl 2 pack
This range of simple and elegant china from Jamie Oliver has been created using quality porcelain that is dishwasher, freezer, oven and microwave safe. These classic and durable bowls will look beautiful on any table and serve you well for years to come.

Ross Gold SCART Lead 1m
Gold plated connectors improve connectivity on this one metre long SCART cable.

High School Musical Prom Fleece Throw
Youngsters can be hard to keep up with, one minute they're full of beans and the next wanting to snuggle down. This High School Musical themed throw featuring an image of the character Troy from the popular film and stage show is the perfect aid for rest and play. Made from soft, warm fleece this throw can be used as a cosy blanket while watching television, or as a fun and comfortable throw for playing on. Spills and spoils can be easily washed away with a machine wash.

Tu Contrast Faux Silk/Velvet Eyelet Curtains Green/Chocolate
These striking faux silk and velvet curtains will add a sophisticated elegance to any room. Styled in a pencil pleat, the curtains will hang luxuriously from any window. Comes with matching tie-backs. Cotton/poly blend. Dry clean only. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the overall drop from the curtain pole or track down to your chosen length.

Barbie Clean Up Pup
Have fun cleaning up Barbie's messy pup with this Barbie, Tika, pup and bath set. Press Tika's tail and she will pick up little pup and carry her to the bath, once in the water watch pup magically change colour! When it's time for bed the sandbox flips over to become a cosy dog basket. Suitable for children aged 3+.

Sainsbury's Epson T080 6-Ink Cartridge Multipack
The Sainsbury's Epson T080 6-Ink Cartridge Multipack contains 1 black, 1 magenta, 1 cyan, 1 yellow, 1 light magenta and 1 light cyan ink cartridge, compatible with any Epson printer that takes an Epson T080 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only

Toni and Guy Signature 2000W AC Dryer
Toni and Guy's award-winning hairstyling knowledge is behind their Signature 2000W AC Dryer, for professional results. The long-life dryer includes a salon-level motor with a turbo-shot for extra power and a cool-shot to set your style. The Signature 2000W AC Dryer boasts a removable rear filter for easy cleaning, with a 3m cable and hanging loop.

Gelert Kids Camouflage Sleeping Bag
Become a real life action boy or girl with this camouflage sleeping bag from Gelert. Great for your sleepovers or camping trips, this funky kids sleeping bag has a mummy-shape with a soft comfort hood. With soft-poly cotton lining you're sure to have a comfortable and warm nights sleep in this fun sleeping bag, suitable for two seasons. Easily cleaned as it is machine washable, it also features an interior storage pocket so you can keep your favourite toy safe with you whilst you sleep. A stuff sack lets

iSound Headphone IS-7 Pink
iSound pink headphones allow you to make the most of your iPod or MP3 Player. The high quality driver units give crisp treble and deep bass in a comfy design.

Yamaha PSRE223 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha PSRE223 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme and a new design and feature layout for easy play and use. The PSRE223 has 61 full size keys and 32 note polyphony and plays 375 sounds (including stereo grand piano, Xglite voices and 12 drum kits) in 100 different styles. It boasts 106 one touch settings, a MIDI connection and

Gallery Classic Mantle Mirror Silver
This mirror features a frame in solid wood with a silver finish that has been aged for an antique look. It is only intended to be hung in a portrait position and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created by world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Vax Mach 3 Upright Vacuum Cleaner
The Mach 3 upright comes complete with an onboard crevice and dusting tool and two extension tubes for reaching into nooks and crannies. Pet owners will appreciate the turbo tool brush that agitates deep into fibres to remove stubborn pet hair. It's got an HEPA filter to catch the smallest of particles for a thorough and fresher clean. Wheels make for easy manoeuvrability while built-in cable storage and a carry handle make this machine easy to use.

Mitre Protector 90 Shinguard Small Orange
An effective shin pad with two quick velcro calf-straps for securing the pads, and a step-in ankle anchoring system. Apart from the normal hard plastic and effective padding for protecting your shins, the ankle area is also protected with softer padding to allow for full movement. These small shin guards are suitable for wearers from 120cm to 140cm tall (3ft 1in to 4ft 7in).

Epson TO48140 Black Cartridge
The Epson TO48140 Black Ink Cartridge is compatible with any Epson printer that takes an Epson TO48140 ink cartridge - EPSON Stylus Photo R300, R200, RX500, RX600, RX620, R220, R340, R320, RX640. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Wooden Tidy Rail
Whether you're running out of closet space in your bedroom or just need somewhere for guests to hang their things in the spare room, the Wooden Tidy Rail is an ideal, inexpensive option. The 69cm long, 155cm high pine rail is simple and attractive, perfect for holding a number of coat hangers and fitted with a base shelf for folded garments or shoes. The 4 coasters on the base make it easy to move around the house, should the need arise.

Tu Hard Anodised 5-Piece Cookware Set
Equipping your kitchen from scratch or just running out of cookware? Expand your selection with this 5 piece aluminium set. Consisting of a 14cm milk pan with moulded spout for easy pouring, a 16cm, 18cm and a 20cm saucepan (the last two with lids) as well as a 25cm frying pan, it's ideal for cooking entire gourmet meals at once. All the components heat evenly and are suitable for gas or traditional electric hobs, and the clear glass lids allow you to check on cooking progress at a glance and trap the heat

Draper Hammer Drill 1100W Set
This 1100W hammer drill mixes ergonomic design with good functionality and a two speed gearbox, and an aluminium housing to keep weight down. More powerful than cordless versions, this draws power from the mains with a 3m cord. It comes with a range of useful features, such as a reverse function, a bit holder inside the second handle (also adding stability), and a variable depth rod so make sure all your drilling is the same. Being a powerful drill, this one needs a chuck key to tighten bits into it (chuc

Tu Circle Embroidery Duvet Set Green
Give your bedroom a lift with this fresh looking pillowcase and duvet set. A leafy green panel with circle embroidery gives a splash of colour to any room. The single set contains one duvet and pillowcase, the double and kingsize sets have one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Verbatim Black 500GB USB 2.0 External Hard Drive
The Verbatim Black 500GB USB 2.0 External Hard Drive is a stylish, black, steel external hard drive offering a high capacity of 500GB, on which you can store thousands of photos, pictures, music and video files. It's designed with simplicity and compactness in mind, and won't take up needless space on your modern desktop. It is easy to use, plug and play. This 3.5 inch drive uses external power via an adapter (British three-prong and two-prong adapters are included). The drive works faster than smaller des

Brita Marella Cool Blue Filter Jug
The Brita Marella Cool Blue Water Filter Jug is an environmentally friendly and economically useful option for households who want to help save the planet and yet have clean filtered water on tap. The top of the filter jug features a meter to remind you to replace the filter and one extra filter is included in the pack. The Brita system is dishwasher-safe and has the added bonus of fitting in the fridge door. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange re

Rattan 2 Drawer Unit White
A compact 2 drawer unit in fresh, white painted finish. Small enough to sit discreetly on a dressing table or shelf, this drawer set is the perfect storage solution for beauty and grooming products and stray odds and ends in the bathroom or bedroom. Requires some self assembly, easy to follow instructions are included in the pack.

Lilbourne Large Sofa Bed Mink
Ideal for putting up occasional overnight guests, this UK-made Lilbourne large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded

Sony PlayStation 3 Blu-ray Remote Control
Are you tired of using your game controller to navigate the menus of your latest Blu-ray movie? This remote control from Sony gives you a more traditional TV-style remote control for easy interaction with the many features of a Blu-ray Disc. No more twiddling with joysticks to play, pause or rewind. This remote is designed for exclusive use with the Sony PlayStation 3, and will not control other Blu-ray players. However, considering how complete a system the PS3 is, you really don't need anything else. It

Philips CD1502B/05 Twin Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. The 50 name phonebook is bright and easy to read. It is designed with energy saving in mind, and reduces the power when you use the phone nearer the base station. The set contains two phones and two base stations. Comes with a one year guarantee.