Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Philips Stainless Steel Jug Kettle
Help save the environment and your bills by using this stylish brushed metal, energy-saving kettle by Philips. With its cup gauge water level indicator you can avoid boiling more water than you need which will save energy. A double-action water filter makes for cleaner water and a cleaner kettle, as a scale collector attracts scale from the water and the filter stops the remaining particles from being poured into your drink. Cordless and safe to use, this 1.7L kettle has an automatic shut-off feature, dou

Apple iPod Nano 8GB Orange
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Tu Black Aluminium 3-Piece Cookware Set
Equipping your kitchen from scratch or just running out of cookware? Expand your selection with this black aluminium 3 piece set. Consisting of a 14cm milk pan with moulded spout for easy pouring, a 16cm saucepan and a 20cm saucepan, both with glass lids, it's ideal for cooking several ingredients at once. All the components heat evenly and are suitable for gas or traditional electric hobs, and the clear glass lids allow you to check on cooking progress at a glance and trap the heat perfectly for shorter co

Sainsbury's Mattress Protector
Mattress protectors can improve the comfort of your bed while protecting your mattress at the same time, making them an essential part of any bedding set. This white quilted mattress protector is machine washable, making it suitable for everyday use. Its synthetic filling makes this product ideal for any one who suffers from feather allergies.

Belkin Mini-Stereo Cable for iPhone
Connect your iPhone to portable speakers, sound cards, or home-stereo devices to promote your music!

5' Air Hockey
The Plum Air Hockey Table is ideal for a mid-sized games room or converted garage. At 5 foot (152cm) it is large enough for a many fun game of air hockey. The table top is made of MDF with printed graphics. It comes with 2 mallets, 2 pucks and 2 manual scorers. The pucks glide easily on a cushion of air that is blown upwards through tiny holes in the playing surface. The table is mains powered. Suitable for anyone aged 6 years and up, the Plum Air Hockey Table carries a 12 month manufacturer's guarantee.

Tu Cream Pintuck Duvet Cover Set
A pretty duvet and pillowcase set in cream with delicate ribbon detailing. The cotton mix fabric feels comfortable against the skin. The single set contains one pillowcase and duvet cover, the double, kingsize and superking two pillowcases and one duvet cover. Machine wash at 40°C.

Roary the Racing Car Deluxe Silver Hatch Race Track
Roary the Racing Car loves his Silver Hatch Race Track and his fans will love it too! Roary enjoys nothing more than to whiz round and round, feeling the wind in his gears and exercising his pistons. The playset has loads of fun sounds to entertain kids, including race car sounds and Big Chris's characteristic commentary. Race Roary and Tin Top around the track and see who wins... Both the cars are battery powered, so just hold them on the starting line until Big Chris gives the signal, then let them go! T

Ludlow Large Sofa Sage
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow large two seater sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life.

Tu Butcher's Block
Protect your surfaces and keep your knives sharper for longer with this sizeable Tu wooden butcher's block. At 31 x 40cm, it's large enough for chopping large quantities of veg for salad or soups, slicing large loaves, carving roasts and even makes an attractive serving surface for crudites and dips. Four centimetres thick, the block is a sturdy and stable addition to your kitchen counter.

Ecoiffier Ironing Board, Iron and Vacuum
A folding ironing board, vacuum and ironing board allow little people to play house as they set about helping with imaginary housework. A great way to let them get creative and feel they are helping out mum and dad. Suitable for children over 18 months.

Toyota 34 Stitch Sewing Machine
Design, make and repair your own clothes, linen and textiles with the Toyota 34 Stitch Sewing Machine. Its ergonomic design is compact, versatile and ideal for keen home tailors. This 34 stitch, single dial machine has a top loading bobbin, rotary hook and transparent cover. It incorporates an easy upper threading set up and winding system, and has a built in user guide - Quick Adviser - which gives advice, solves general sewing problems and guides the user through setting up the machine using simple illus

Triton Arran Stone 9.5kw Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Arran Stone 9.5kw Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The quick clean, chrome plated anti limescale showerhead with 5 spray patte

Play Road Mat + Sounds
Your child can take the wheel of any car, vehicle or anything else that comes to hand and drive through the nine different scenes on this road mat. Each 30 x 30cm tile can be removed and the mat reconfigured to create a new look. With sounds, some of the machine washable tiles create a range of noises, including sirens, animal noises and vehicle engines. Suitable for children aged 3+.

Ludlow Large Sofa Natural
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow large two seater sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life.

Tu Large Solid Oak Frame 8x10"
Treasure your memories and keep them on display in this Tu Large Solid Oak Frame. This large sized photo frame can fit an 8x10 picture and is perfect for bedside, desk or mantelpiece, or can be hung on the wall - all wall fixings are included.

Tu 16 Piece Soft Grip Cutlery Set
Contemporary cutlery in shiny stainless steel with black, soft-touch handles. Included in the set are 4 knives, forks, dessert spoons and teaspoons. Hand-wash recommended. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Premier Housewares Wooden Spice Rack
This versatile rubberwood spice rack will suit any kitchen. Its rotating base allows for spices to be easily accessed and its shape enables it to be conveniently stood in a corner. The spice rack comes with 12 Schwartz herbs and spices including: paprika, mixed spice, cinnamon, ground ginger, chilli powder medium, ground cumin, turmeric, mixed herbs, basil, parsley, thyme and rosemary.

Nerf Dart Tag Strike Fire
Nerf Dart Tag is an amped up game of tag for children to enjoy both indoors and out! Pop on the vest and hold the shooter to aim your harmless darts at your opponent, and count points by the number of darts stuck to vests at the end of a session! There are many variations of the game (rules included) - not counting the ones you make up yourself, of course! The set includes 12 micro-darts, 2 Dart Tag pistols, scoring vests and safety vision glasses. A great way for kids to let off steam, practice their aimi

Sparring Glove 14oz
Practise your boxing with these 14oz sparring gloves by York. The red and silver gloves are made from shock absorbent foam and are well padded to withstand punches. They offer a comfortable fit, have a safety feature for your thumb and they are tighten with velcro for quick on and off.

Philips Ladyshave Double Contour
The Philips Ladyshave Double Contour makes hair removal a breeze! It's a battery powered, completely cordless all-round Ladyshave that lets you shave your whole body quickly, easily and safely. The small shaving head cuts quickly while protecting your skin for a soft, smooth feeling after every use. The Ladyshave is usable either wet or dry, so you can use it to shave in the shower, and it runs off 2 x AA batteries (not included). The safe shaving system protects your skin during shaving and the hypoallerg

Sony DVD+RW Blank Disks 25 Pack
A pack of 25 rewritable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Fisher Price Jupiter Ride On
The roto moulded Fisher Price Jupiter Ride On is a great toy for young Fireman Sam fans. With opening door, rear storage compartment and Fireman Sam's hard hat with sounds, youngsters won't want to travel any other way. Suitable for ages 2-5. Fireman Sam's helmet takes 2 x AA batteries (included).

Samsung ES55 10 Megapixel Digital Camera Black
A great little digital camera for the budget conscious buyer, the Samsung ES55 10 Megapixel Digital Camera does without the bells and whistles, but keeps the essentials: 10 megapixel photos for large printing and a useful 3x zoom lens (35mm to 105mm equivalent). A range of useful automatic functions keeps things simple, fuss-free and high quality. Digital image stabilisation works to reduce image blur, while face detection automatically finds faces in the frame and focuses on them. Blink detection makes su

Tu Pintuck Panels Duvet Set Black
Brighten up your bedroom with the Pintuck Panels bedding range. These duvet sets are embellished with an attractive and distinctive pintuck satin panel design, giving your bed a stylish and contemporary look. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 22

Apple iPod Touch 8GB
Apple is the market leader when it comes to making MP3 players and the iPod Touch gives you a huge range of features literally in the palm of your hand and at the tips of your fingers. It isn't just music you have to play with, but also movies and videos, games, internet, email, maps and directions, YouTube, photos, calendar, contacts book, stock information, weather, take notes, calculator and you can even get it to talk to your specifically-designed Nike trainers to track your time, distance and calories

Apple iPod Touch 8GB
Apple is the market leader when it comes to making MP3 players and the iPod Touch gives you a huge range of features literally in the palm of your hand and at the tips of your fingers. It isn't just music you have to play with, but also movies and videos, games, internet, email, maps and directions, YouTube, photos, calendar, contacts book, stock information, weather, take notes, calculator and you can even get it to talk to your specifically-designed Nike trainers to track your time, distance and calories

Belkin Laptop Cooling Pad Black
If your lap gets a little too hot when you're sat in your PJs browsing the internet, your laptop might be overheating. This cooling pad from Belkin plugs into your computer's USB slot so that you don't need to carry around a power adapter and you won't be making a dent on your electricity bills to keep cool.

Polly Pocket Designables Mix/Match
Get creative and design your ideal shopping centre with this Designables Mix 'n' Match. This multi-level mall has a light up courtyard and disco as well as shops and produce. Girls can keep adding to their shopping paradise with further Polly Pocket shops. Includes one Polly Pocket doll ready to shop 'til she drops! Requires 3 x AAA batteries (not included). Suitable for children aged 4+.

Bristan Capri Basin Taps
Made from durable brass with a handsome chrome finish, the Bristan Capri Basin Taps set consists of two basin taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a gentle lift to operate. Bristan Capri Basin Taps carry a 5 year guarantee and work well with most designs in the e