Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Zebco Crazy Carp Fishing Set
There's nothing crazy about this fishing set - just dedicated carp landing equipment. The set includes a 3.6m carp rod in 3 sections, a rear drag reel with line, artificial corns, artificial maggots, a disgorger, rubber stoppers, as well as assorted float rings and accessories. They're all supplied in small plastic tubes in a nylon bag with carry handles, so you've everything you need to catch those crazy carp!

Samba Party Bag
Fill your house with the sweet, sweet music of Samba. Well, perhaps 'sweet' is too much to expect, but the kids will definitely fill the house with noisy with this array of Samba instruments. There's everything you need to entertain the young ones, including Guiro, Maracilo, Tambourine, Castanet, Samba Whistle and a CD of music to play along to, the only thing missing is a pair of earplugs! Packed in a sturdy see-through carry sack, this literal party in a bag is suitable for children from 3 years.

JVC Orange Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a bright orange to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters w

Gatsby Pair of Faux Leather Upholstered Dining Chairs
Manufactured from solid, sustainably sourced beech with a dark stain, these Gatsby Dining Chairs are upholstered, seat and back, in comfortable faux leather for a luxury dining experience. The chairs are sold in a pair and will match beautifully with the Gatsby Dining Table, Sideboard and any other pieces in the stylish, elegant Gatsby range. The Gatsby Pair of Faux Leather Upholstered Dining Chairs is guaranteed by the manufacturer for 1 year. It is your responsibility to ensure that any products you order will

Rothwell Upholstered King Size Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Rothwell Upholstered King Size Bed is a 5' faux leather bed frame with a sleek, contemporary look in chocolate brown, ideal for any modern bedroom. The large headboard, footboard and sides are lightly cushioned for your comfort and protection. Wooden slats support the mattress (not included) and are screwed in to prevent slipping. Four mahogany stained wooden feet complete the look and t

Ewbank Rechargeable Floor Sweeper
The Ewbank Power Rechargeable Floor Sweeper is portable, light and easy to use and can be used to clean carpets, tiles and laminate floors. The 4.8V motor is rechargeable and gives up to 20 minutes' operation from a single charge, so it's cordless for hassle free use. The easy to empty dustpan makes it simple to clear out, and there's even a wall bracket for out of the way storage.

Philips Rechargeable Vacuum Beard Trimmer
The Philips Rechargeable Vacuum Beard Trimmer delivers the best suction power ever, guaranteed. The power system operates on a rechargeable battery for fully cordless operation. The trimmer gives you a precise and even trim thanks to the steelwave self-sharpening blades, which channel and cut hair for a precise and even trim, and contour-following comb, which automatically follows facial contours for a precise and even trim. There are 9 lock-in length settings to keep your beard even and at precisely the l

Zyliss Electronic Multipeeler
The Zyliss Electronic Multipeeler is perhaps the greatest peeler around. Its powerful battery operated motor makes it easy and efficient to use and ideal for those with limited hand mobility. It's perfect for peeling both hard and soft fruit and vegetables - and will even grate cheese or chocolate! The oscillating serrated blades remove only a thin layer of peel, leaving behind as much of the goodness in fruit and vegetables as possible and cutting down on waste. The blade cover keeps the gadget sharp and

Breville Silver Illuminated Brita Jug Kettle
The Breville Silver Illuminated Jug Kettle combines elegance with cutting-edge design, lit in blue when on standby and red when it is boiling. The 3kW concealed fastboil element is easy to clean, and the 360 degree base makes it accessible for both left- and right-handers. The Brita Memo indicates when the filter needs to be changed while cord storage and non-slip feet make this a practical addition to any kitchen. Comes in a silver plastic finish.

Lausanne Chair Natural
The contemporary-styled Lausanne chenille chair is quite simply a great place to sit. It's got a sprung seat and a foam-filled bottom cushion for support and comfort, while the rear cushion is fibre-filled and reversible for a longer life. UK-made, the chair matches the rest of the Lausanne range, so looks great in a wide range of modern decors and offers supreme comfort. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statu

South African Wheat Wall Art
Add a dash of texture to your home with this exotic piece of South African wall art. The muted hues will blend beautifully with any design scheme, and the natural look of wheat stalks from Africa's plains will add an organic feel to your living room. The artwork measures 100 x 50cm and is mounted on a durable wooden frame.

Tu Ornate Lamp
This ornate table lamp has cut glass droplets to catch and refract light like a traditional chandelier. The steel stand is decorated with elegant curved leaf shapes and the lamp shade is covered in a light cream coloured fabric. Recommended for use with a bulb not exceeding 60W.

Belkin Sonic Wave Silicon Sleeve for iPod Nano Black
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin Sonic Wave Silicon Sleeve for iPod Nano. This sexy two tone black and red textured sleeve will fit any 4th generation iPod Nano. The sleeve's design allows access to the ports and dock connector. The Belkin Sonic Wave Silicon Sleeve for iPod Nano is durable and strong and carries a lifetime manufacturer's guarantee.

Disney Princess Bumper Pack
This enchanting pack will entertain little princesses for hours. Six separate puzzles in one pack come neatly stored in pouches with individual pieces clearly marked on their reverse to avoid confusion if the parts get jumbled. Featuring favourite Disney princesses from Snow White to Cinderella the variety will keep young minds focused and amused as they try to complete the finished images. With puzzles ranging from 35 to 70 pieces you can select the difficulty level that best suits your little ones. In

Dyson DC23 Allergy Bagless Cylinder
Dyson has secured a name for itself as a high quality vacuum cleaner designer and manufacturer, priding itself on creating vacuum cleaners with excellent suction technology that does not diminish over time. This cylinder model is light enough to manoeuvre with ease but with a large enough canister and tool selection that establishes it as ideal for larger homes.

Guitar Hero World Tour Solus for Wii by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. So who do you fancy rocking out to? Once you've created your fully-customisable rock star avatar, one of the most difficult things about this game is deciding where to start: Sex Pistols, Muse, Nirvana, Linkin Park, Hendrix, Blink 182, Blondie, S

Tu Fitted Sheet Plain Non-iron Lilac
This convenient non-iron fitted sheet in lilac is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.

Sainsbury's Extra Deep Small Bookcase Maple
Sainsbury's has created this bookcase to help out with your storage needs. This model has 3 shelves, 2 of which are adjustable allowing you to tailor the bookcase to your exact needs. Although intended for books, this maple effect case could display and store DVDs, beauty products and other small ornaments. Arrives flat packed requiring full assembly, so it can be put together in the correct room without having to squeeze it through a door or stairwell. Full instructions and fixtures come included in the p

Sony DVD-R Blank Disks 25 Pack
A spindle of 25 writable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Writable DVDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Sainsbury's Foldable Crate
This polypropylene black and grey crate is the perfect storage solution. Its durable plastic allows it to hold a considerable weight and handles make moving it easy when loaded. Collapsible, the crate stores flat and is easy to clean - a quick wipe down is all it takes to make this foldable crate gleam again.

Zap Faux Leather Beancube Black
This comfortable bean cube not only looks stylish but can be used as extra seating in a living room. Covered in black faux leather, it can be wiped with a damp cloth making it really easy to keep clean. Not suitable for children under 3.

Bristan Java Basin Tap
Made from durable brass with a handsome chrome finish, the Bristan Java Basin Taps set consists of two basin taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a gentle lift to operate. Bristan Java Basin Taps carry a 5 year guarantee and work well with most designs in the exc

LG 32" HD Digital LCD TV
This attractive, high-gloss, black TV has the functions to match its form. HD-ready and with built-in Freeview, it also has a Twin XD Engine. With resolution of 1366 x 768, a contrast ratio of 30,000:1 and a 5ms response time, it delivers images of superior quality, colour and sharpness. The combination of 24p Real Cinema, Clear Voice and Invisible Speakers with SRS TruSurround XT makes watching films a cinematic experience. In addition, there are different AV viewing modes for movies, games and sport, des

Gordon Ramsay 16 Piece Dinnerware Set
This handsome but simple Gordon Ramsay 16 piece dinnerware set comprises 4 dinner plates, 4 side plates, 4 cereal bowls and 4 mugs. As the man himself has explained, "Embossed bands on the rim of the tableware increase in size towards the centre of the plate to draw the eye towards the eating area and enhance the presentation." Royal Doulton's designers, headed by Dik Delaney, worked closely with Gordon Ramsay and his team to research the finer details of presentation and practicality. Now you can have th

Poach Pod Green
These clever little pods are perfect for poaching eggs, baking flans and cakes, or moulding chocolates. They are made from heat resistant silicone (to about 350°C), making them flexible, non-stick, and perfect for the oven or for poaching. These cute little kitchen additions come in a fresh green colour. They float in water to keep your eggs in tact when poaching. Microwave and dishwasher safe.

Lilbourne Regular Sofa Natural
This comfortable UK-made regular sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Panasonic Upright Bags 296 PN21
Replacement vacuum cleaner bags for a range of Panasonic upright vacuum cleaners. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 5 bags. These bags are suitable for the following Panasonic series: MCE40, MCE450, MCE460, MCE50, MCE550, MCE560, the ICON series, and the MCE580 series.

Tu Heart Shaped Rug
This Tu Heart Shaped rug is a must have for any little princess's bedroom. In pale and hot pink, it will delight youngsters and match just about any girlie design scheme from Barbie to Polly Pocket. In 100% acrylic, it has a soft pile that's luxury for little feet. At 65 x 65cm, this rug is perfect for the floor next to a bed. It is machine washable at 30°C. Warning: this product contains latex.

Samsung ES55 10 Megapixel Digital Camera Black
A great little digital camera for the budget conscious buyer, the Samsung ES55 10 Megapixel Digital Camera does without the bells and whistles, but keeps the essentials: 10 megapixel photos for large printing and a useful 3x zoom lens (35mm to 105mm equivalent). A range of useful automatic functions keeps things simple, fuss-free and high quality. Digital image stabilisation works to reduce image blur, while face detection automatically finds faces in the frame and focuses on them. Blink detection makes su

Sony Active Loop Headphones
Sony Active Loop Headphones are perfect for sporty types. The soft, comfy ear hugging clip on frames ensure they stay firmly and comfortably in your ears no matter how active you are. They're compact, sound fantastic and are equipped with shock absorbing technology for durability and to eliminate interruption of your music. Sony Active Loops are made with sweat-proof materials, and the sporty design will match your portable MP3 player.