Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Hozelock Electronic Water Butt Pump 3 in 1LEGO City Combine HarvesterDifferent by Design Egyptian Cotton Fitted Sheet WhiteMorphy Richards Steam Generator IronHoney Rattan Ball ShadeOXO Softworks 5 Piece Nylon Utensil SetEasy Karaoke VKG14 SilverMinky Advantage BoardTu Pendant Lampshade AmberRevelation Korat 20" ABS RollercaseTu 3 Tier Wall Mounted Frosted Glass ShelfNigella Living Kitchen Set of 3 Dishes CreamLightning McQueen Learning LaptopDifferent by Design Hard Anodised 14cm Milk PanGormiti Forest Refuge Playset and DVDTu 3 Tier Round Tube Glass ShelfBosch PSB 12 VE-2 Cordless Hammer DrillRollipop Starter SetBreville Stainless Steel Rice Cooker and SteamerJamie Oliver Top Dad MugElectrolux Power of Red Pets Upright Bagless Vacuum CleanSainsbury's Towel TealCircle of Love, Love of My LifeBinatone Speakeasy 3410 TelephoneS&C Three-tier Stand for up to 37-inch TVs Grey GlassEpson T0801 Black Ink CartridgeTu Double Tidy RailUno FlashLG 32" HD Digital LCD TVHarvest Design 2 Basket Storage Unit
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Much like any Sainsburys store on the UK high-street, the Sainsburys Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsburys online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsburys website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsburys website provides some great information on all manner of useful subjects. Not least are the useful Sainsburys recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

Autocare Jump Leads 3m
An essential piece of kit for your car, because you never know when you'll need them to get yourself, or someone else out of a jam. These heavy duty cables are rated up to 400A and are suitable for cars with engines up to 3.5L. The colour coded, insulated croc clips insure both your safety, and correct connections every time. The PVC covered wire is extra flexible and heat, oil and acid resistant. The 3m cable is 100% copper. 1 year guarantee.

Plum Napoli Square Planter
No need to keep your planting to ground level - enhance your garden's natural beauty with the Plum Napoli Square Planter. Made from sustainably sourced timber, this attractive planter is an ideal gardening space for patio or terrace areas, lawn edges or vegetable/herb gardens. Increase the gardening potential of even the smallest gardens with a multi-level effect, or simply use the planter as a pot holder. The planter incorporates a lattice extension panel to accommodate climbing plants. The natural timber finis

Canon Powershot A480 10 Megapixel Silver Digital Camera
The Canon Powershot A480 10 Megapixel Silver Digital Camera is an affordable entry-level compact camera with a high resolution 10 megapixel sensor - enough to print results up to A3 size and beyond. This model features a standard silver colour scheme with chrome detailing. The 3.3x zoom lens (37mm - 122mm equivalent) gives you a great range. While lacking some of the bells and whistles of more complex models, this stripped-down compact camera offers you everything you need to take great still images, while

De'Longhi Kettle Cream
This De'Longhi kettle is cordless and fast boil, so you're never more than three minutes from a cuppa. The water gauge is easy to read, there's a removable filter on the spout to catch limescale flakes and a red 'power on' light on each side for both left and right-handed users. In addition there's cord storage under the stand, which has non-slip feet, and the kettle's cream matt paint finish doesn't show finger marks.

Kenilworth Regular Standard Back Sofa Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Suffolk Bedside Table
The Suffolk furniture range is made from rubberwood and MDF and has a contemporary white painted finish. The Suffolk Bedside Table is a simple nightstand with a drawer and cupboard, each fitted with dark round knob handles. The unit has tapered, shaker style legs. Perfect for storing books and other bedtime necessities, its flat top is the ideal spot for a bedside lamp. It will blend beautifully with other pieces from the Suffolk furniture range. Thanks to its dense grain and limited shrinkage, rubberwood

Sally Toddler Doll
Sally Toddler is a beautiful 63cm doll with a lovely face and shoulder length blond nylon hair. Sally wears a trendy layered look with a glitter print on her shirt, leggings, a white skirt and sweet pink ballerina shoes. She is soft bodied, making her the perfect friend to cuddle and love. Suitable for ages 3+.

Sainsbury's Auto Travel Mat
This handy tartan travel mat from Sainsbury's is 150 x 125cm. Featuring a blend of acrylic, polyester and wool, the blanket is soft to the touch and durable, and can be machine washed. It also comes with a full PVC backing to prevent moisture seeping through the fabric if you use it on damp ground. Rolls up into a neat little bundle for storage in your car.

Brabantia Steel Storage Canisters Set of 3
These polished stainless steel canisters are designed to house tea, coffee, sugar, rice, couscous or other dry consumables. A perspex window at the front gives a flash of the contents inside which lets you know at a glance what you're looking for and also looks stylish if stored on a kitchen work-top. Flavour-tight click on lids keep food fresher for longer and lock in flavour. Made from corrosion-resistant materials, these canisters are durable and come with a 10 year guarantee.

Epson T0614 Yellow Ink Cartridge
The Epson T0614 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson T0614 ink cartridge - EPSON Stylus D68PE and EPSON Stylus D88/D88PE. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Ross 27" Fixed LCD Wall Mount
Suitable for televisions from 13" to 27" and up to 20 kg in weight, this easy to install, low profile LCD wall mount is hung with a picture style mounting.

HP 15 Black Ink Cartridge
The HP 15 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 15 ink cartridge - HP Deskjet 810c, HP Deskjet 816c/825c/840c/843c/845c, HP Deskjet 916c/920c/940c/HP Colour Copier 310, HP Deskjet 3810/3816/3820/3822 series, HP Officejet 5110/v30/v40/v45 /HP PSC 750/950/Fax 1230, HP PSC 500. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Samsung LE40B650T2 40" Full HD 100Hz Digital LCD TV Black
A brilliantly crisp 40in, full HD television which offers cinematic quality in home entertainment. Along with amazing picture detail and a range of imaging technology, it also integrates internet, photo browsing and Freeview, along with wi-fi connectivity and four HDMI ports. The large screen fits remarkably well in medium sized rooms, and with its full HD resolution (1080p), it offers heightened realism and cinema-like quality to your viewing experience. The TV also displays images at 100Hz, twice that of

Samsung T240HD 24-Inch Monitor
The Samsung T240HD is a truly versatile, 24 inch widescreen monitor combining eye-catching design with cutting edge visual technology, incorporating a range of modern features that make it perfect for both your computing and multimedia needs. Its brightness is 300cd/m², contrast ratio is 10,000:1, and resolution is an HD 1080p-compatible 1920x1200. The monitor has clever, technologically advanced hidden speakers, providing great sound while the monitor stays sleek. The monitor has an array of connectors s

Dartington Champagne Crystal Glasses 2 Pack
Dartington Crystal has been a glass and crystal manufacturer since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. This pair of clear crystal champagne glasses have elongated stems that are sturdy yet elegant and feature a generous-sized flute for your favourite bubbly. Exclusively designed by Rachel Woodman.

Zoggs Little Phoenix Goggles
Little Phoenix goggles are specially designed for children aged one to six, and have UV lenses and a latex strap for a comfortable fit. The head strap adjusts for an ideal fit, and Vylux polyseal gaskets stop water entering the eye. Suitable for ages 1-6.

Fisher Price Little People Busy Day Home
This little house has two levels and four rooms with activities inside and out for children to enjoy. A table, two chairs, three Little People figures, a bed, a cat and dog are all included. The doors and windows can be opened and slide switches on the frames activate fun music and sound effects like a flushing toilet! All components store inside the home when not in use. Robust enough to withstand the inevitable scrapes of child's play, it is also wipe-clean so removing sticky finger prints is a doddle.

Western Digital My Passport Essential 320GB Portable Hard Drive Blue
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 320GB worth of data, you can store or backup 80,000 MP3 tracks, 91,000 digital photos, 140 hours of DVD quality video or 38 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Verbatim Extra Protection CD-R Blank Disks Spindle of 100
The Verbatim Spindle of 100 Extra Protection CD-R contains 100 high quality recordable CDs. These CD-Rs are a benchmark for the industry, boasting 52x write speeds, UV resistance and a reported 100 years of archive life, in addition to the standard 700MB of storage. Verbatim CD-Rs also have a very high compatibility rate and are renowned for working on a wide range of players and drives. Limited lifetime warranty.

Typhoon Asian Table Set for 2
Now you can enjoy your favourite sushi and sashimi from the comfort of your own home with this dinner set by Typhoon. This set includes 2 sets of bamboo chopsticks, 2 chopstick stands and 2 bamboo placemats that double as sushi rolling mats should you want to try your hand at making sushi! Made in China, this set can help re-create an authentic Asian dining experience.

Sainsbury's Slotted Screwdriver Set
Three slotted screwdrivers with shaft lengths of 4cm, 7.5cm and 10cm. They all have magnetic tips to help keep the screw on the end of the driver, plus handles moulded in two types of plastic for a secure grip.

Kenwood 3 Speed Hand Mixer Chrome
For beating, mixing and whisking, you need the Kenwood 3 Speed Chrome Hand Mixer. It's a versatile, compact hand held mixer for a range of kitchen tasks. The mixer has a safety interlock function, so it won't switch on unless all components are locked in securely. It has 3 speeds, comes equipped with stainless steel twin beater attachments and twin kneaders for making bread, and has a cable grip for easy storage. The chrome finish 250W Kenwood 3 Speed Hand Mixer is a stylish addition to any kitchen. All

TomTom XL Classic Sat Nav UK and Ireland
The TomTom XL Classic GPS navigation unit is small, slim, and incredibly handy. It has a large, 4.3in widescreen with a simple touchscreen interface. A range of useful features makes this a great tool for getting around quickly and safely. With TomTom HOME, you can always download more information to your device from your PC or Mac. The device comes loaded with the latest map updates, in this case, maps of the UK and Ireland. TomTom will even let you download the most up-to-date version of a map free from

iLuv Alarm Clock with Dual iPod Dock iMM173
Featuring two integrated docks, an FM tuner, a large and easy-to-read display, this unique bedside alarm clock lets you choose how you wake up every morning: to the radio or your iPod, while making sure your iPod and iPhone are fully charged for the day. The powerful built-in speakers, with jAura acoustic speaker technology play your music with depth and clarity, and the FM radio has PLL tuning technology and 8 preset stations.

Ludlow Regular Sofa Natural
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow regular sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life.

Verbatim Green 320GB USB Portable Hard Drive
The Verbatim 320GB USB Portable Hard Drive is a high capacity portable hard drive in a small, highly portable package. These drives come in different colours to match a colour conscious user. This is a metallic, understated green with a tapered design to make it a stylish addition to your desktop. This small drive has a large 320GB of storage space, and doesn't require any external power cables. Simply plug it into a USB slot, and it will show up as an external hard drive on your computer. Easy to use, and

Cello 22" HD Ready Digital TV/DVD Combo Black C2273F
Very much at the forefront of the TV/DVD combo market, Cello products combine smart, stylish looks with useful, innovative functions and solid connectivity. They also come in a range of colours to suit any décor. This piano black, HD-ready, 22-inch model with built-in Freeview, DVD player and Electronic Programme Guide makes a great second or bedroom TV. With 1680 x 1050 resolution, 16:9 screen format, 700:1 contrast ratio and NICAM stereo, picture and sound quality are excellent. For connection to other

Russell Hobbs Nevada Brushed Stainless Steel Jug Kettle
This brushed satin finish 1.7L kettle by Russell Hobbs has a blue illuminated water window and would be a great addition to any kitchen. With rapid boiling due to the 3kW concealed element, this cordless kettle is easily cleaned because the filter is removable. It has a water level indicator, cord storage and is suitable for both right and left handed use. A push button easy to open lid and non slip feet make this the perfect kettle for any kitchen.

Sainsbury's 4 Drawer Divan Base
Perfect for a teenager's or guest's room, the Sainsbury's 4 Drawer Divan is a simple divan bed base with 4 pull out drawers for additional storage under the bed. Made of softwood and covered with cream damask, the divan has castors for easy moving. This item comes fully assembled, but note that the mattress is not included. To create your perfect divan, please choose from our range of mattresses- simply order them together. It is your responsibility to ensure that any products you order will fit into the

Panasonic Lumix Case for FS62 Black
A black, leather case to protect your Panasonic Lumix FS62 from any scrapes and scuffs it might pick up when travelling in a bag or backpack. Comes with a 1 year guarantee.