If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

The Firm Resistance Cord with DVD
Burn fat while doing strength training! An all-in-one fitness product that improves your strength and tone, while burning fat to give you a sleek, slender physique. The enclosed DVD will go through a range of exercises with the included medium resistance cord. The exercises are all low impact, one of the benefits of using a resistance cord. You can work on strength, cardio and flexibility, and because the cord is so small and lightweight, it's a perfect solution for exercise while travelling.

In the Night Garden Tombliboos Spin Around Sit and Ride
This adorable electronic and mechanical Ride On features a lifelike scene from favourite children's television programme In the Night Garden, with movement and authentic sounds. The 3D push and spin Tombliboos will delight kids, and the mechanism plays music and sounds from the show. Children can either propel themselves around on the Ride On or be pushed from behind by means of a sturdy plastic handle. Suitable for ages 1-3.

Tu Flat Sheet Cream
This convenient non-iron flat sheet in cream is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single sized flat sheet measures 180cm x 260cm, the double measures 230cm x 260cm, and the king size measures 275cm x 275cm. Machine wash at 40°C.

Faux Suede Circle Curtains Chocolate
These soft faux suede curtains in warm cream with a rich chocolate trim will bring a touch of warmth to any room. Their soft texture feels smooth to touch and gives a weighty quality to the fabric. Cut out circles decorate the edging for a neat finish and chocolate tie backs complete the look. Styled with pencil pleats these curtains will hang elegantly from any window. Dry clean only.

Fisher Price Modern Vehicles Sub
An action-packed submarine for children to take on their adventures. Includes a helicopter for serious rescue missions complete with spinning blades, stretcher, lights and a rescue line. The scuba tank means you can have fun both inside and outside of the sub. The robust plastic material is wipe-clean, so removing sticky fingerprints is a doddle. Suitable for children aged 3-8.

Ross 40" Dual Arm Full Motion LCD Wall Mount
This heavy duty wall mount is ideal for securing a 40" plasma or LCD television to a the wall and can be angled flat or rotated so that you can change the direction the television faces.

Morphy Richards Accents Jet Black Filter Coffee Maker
Wake up and smell the Morphy Richards Accents Jet Black Filter Coffee Maker! If you like your morning brew of delicious filter coffee ready when you wake up, this is the perfect coffee machine for you. With a 12 cup capacity, the Accents Coffee Maker makes coffee in 10 minutes. It has a programmable 24 hour timer, so you can wake up to freshly brewed coffee. The thermostatic hotplate heats milk and, along with the heat resistant lidded carafe, keeps your coffee at a constant, drinkable temperature - no tep

Lake Branded Golf Balls 30 Pack
A mixture of 30 Lake balls by the leading names in golf is complemented by a zip-top thick plastic storage bag that mimics a mini golf bag. These balls are perfect for any golfer's practice bag, or for use on the course. The balls are a combination of Titleist, Nike, TaylorMade, Precept, Callaway and Top-Flite balls, among others, and the set also comes with a pack of tees.

Mitre Krypton Basketball
This basketball in a traditional brown finish is tournament size with an easy to hold high grip finish that aids shooting and passing accuracy. It inflates using a traditional sports pin.

Rowlinson Shiplap 6x4 Modular Apex Shed
This handsome wooden apex shed, constructed from sustainably sourced timber, provides an attractive and compact storage space in any garden. The tongue and groove shiplap cladding helps rid the structure of excess water and protect it from harsh, damaging weather effects.

Jamie Oliver Wine Glasses 4 Pack
Whether you love red, white or rose wine it will taste fantastic in these glasses by Jamie Oliver. With a large 450ml volume, this set of four wine glasses have short sturdy bases and are thick and durable. Easily cleaned and dishwasher safe they come in a very handy carry case if you are visiting friends and would make a perfect present.

Sainsbury's Toolbox
Keep your tools tidy and secure in the Sainsbury's Toolbox - yellow and black, sturdy and hard to lose! Reduce clutter on the shelves of your storage cupboard or garden shed by storing your tools in this multi-purpose, two-level carry case. Perfect for keeping everything from hammer to screwdrivers, drill bits to spirit levels, pliers and spanners all in the same place. The snap-shut compartments on the lid are perfect for storing accessories like nails, wall fixings and screws. Not a DIY fan? Then use the

Silentnight Memory Foam Impress Contour Pillow
This pillow moulds to the contours of your head and neck reducing stress on the neck and lowering the potential for compression in the spine. It gives a high level of support and being non-allergenic is suitable for down and feather allergy sufferers. It is also machine washable.

Different by Design Square Beaded Cushion Silver
Classy, charming and eye-catching, this Different By Design throw cushion will add an individual touch to your living room. The silvery fabric adds a modern touch, while the beadwork gives them a touch of luxury. Place them on armchairs or on a sofa. Dry clean only.

Jamie Oliver Wine Glasses 4 Pack
Whether you love red, white or rose wine it will taste fantastic in these glasses by Jamie Oliver. With a large 450ml volume, this set of four wine glasses have short sturdy bases and are thick and durable. Easily cleaned and dishwasher safe they come in a very handy carry case if you are visiting friends and would make a perfect present.

Fuji Finepix Z33WP 10-Megapixel 3x Zoom Waterproof Digital Camera Blue
A lot of cameras are touted as 'take anywhere' cameras, but this waterproof one you really can take anywhere. Perfect for anything from a sunny afternoon picnic to swimming at the beach, this camera offers ultimate flexibility. A 3x optical zoom (35mm-105mm equivalent) gives you flexible shot sizes, while the 10-megapixel sensor gives stunning, high resolution photos. A range of automatic functions makes shooting in a wide range of situations as easy as pressing the shutter button. Available in a range of b

Infantino Discovery Elephant
Develop your baby's sensory awareness with this soft elephant packed with fun features for baby to discover and explore like large, soft ears; rattling beads and pop-out surprise. The Elephant's saddle has a variety of bright and bold patterns, different textures, crinkles and a cute teether mouse. Suitable for ages 6 months and up.

Samsung NC10 10.2-inch Laptop White
If maximum portability is what you require, this 10.2-inch (1024 x 600) laptop offers a full-size keyboard on a computer that is one of the lightest in its class (1.3kg). Processing power, while less than larger laptops, is specifically tailored to your portable needs, and will still run a variety of programs without any slowdown. This model is slim and white with high-quality design. The Intel Atom N270 processor works at 1.6GHz, while 1GB of memory is plenty for any on-the-go computing. Perfect for offic

Russell Hobbs 2000W Xpress Steam Iron
This powerful 2000W iron has a non-stick finish soleplate with anti-drip mechanism, and its 250ml water tank enables dry, steam, surge of steam and spray functions. It has a soft grip handle and an anti-slip rubberised heel for safe, comfortable use, and a 2m power cable with a 360 degree swivel cord for hassle-free ironing. Self-cleaning and auto-steam features bring a modern dimension to this lightweight and practical iron.

Rattan 4 Wide Drawer Unit Honey
This honey-coloured rattan drawer set is wide and deep enough to house beauty products, dry flannels, cotton buds, razors and even toilet paper making it a great storage solution for the bathroom or bedroom. The drawers are fully removable and sit within a chrome and rattan frame, which is both light and durable. The flat top could be used to store further odds and ends or would fit snugly under a washing surface, desk or dressing table. Honey coloured rattan gives a warm traditional look. Requires some se

Tu Faux Leather Frame 8x10"
Treasure your memories and keep them on display in this Tu Large Faux Leather Frame. Made from handsome brown faux leather, this large photo frame measures 20cm by 25cm (8x10 inches) and is perfect for bedside, desk or mantelpiece, or can be hung on the wall.

JVC Red Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a bright red to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best fit

Husky Guinness Beer Chiller
Keep your drinks cold while freeing up more room in your fridge for food - enjoy ice cold Guinness whenever you like. This funky, efficient Husky Guinness Beer Chiller is just what you need to keep your drinks at optimum temperature. It chills up to 40 cans of beer at a time - its adjustable thermostat has 5 settings. The sexy branded design means it'll look great anywhere in your home. The cooler is simple to clean and has a double layered glass door to keep the interior temperature constant. It's a comp

Canvas Double Wardrobe
If you're looking for easy, reliable storage at an affordable price, this is the unit for you. This canvas double wardrobe is a terrific space saver, perfect for children's bedrooms or a guest room. The hanging space is perfect for jackets, trousers, skirts and dresses and the 6 shelves plus the drawers at the bottom will hold plenty of folded clothing. The unit's handsome cream canvas cover has a roll down top to hide the contents, if necessary. This canvas 3 tier shelf has a natural wood finish that will

LEGO Power Miners Claw Digger
Underground, there's a continuing battle being fought. Hungry rock monsters are on the loose, gobbling up crystals and causing havoc... but rock monsters beware - don't get in the way of this heavy-duty mining machine! The LEGO Power Miners Claw Digger's crusher claws swing up and down to smash apart rocks for the crystals inside, then scoops them up in its shovel - along with any pesky rock monsters that get too close. With its massive engine and huge spiked wheels, nothing stops this Power Miner's vehicle

Harris No Loss Brush 3 Pack
Nothing is more frustrating than surveying your painting job, only to find a stray bristle from the brush is imbedded in the otherwise smooth finish. These Harris brushes ensure that won't be a problem, with a lifetime guarantee against bristle loss. The man-made bristles apply a smooth, even coverage, and this pack includes three brushes of different widths and thicknesses to ensure you have the right brush for all jobs - from wide expanses of wall to tricky windowsills and skirting boards.

Tu White Napkin Set
Keep faces and fingers clean and touch up your table all at once with this pack of four very attractive Tu White Napkins. Made from 100% cotton, the napkins are machine washable and can be tumble dried. Matching Tu White Table Cloths are also available from Sainsbury's.

Philips 4 Slice Toaster Stainless Steel
This 4 slice toaster from Philips means you can toast two slices or four with its independent 2-slice operation. Get golden-brown toast whether you're using thick or thin slices with this silver stainless steel toaster. With two variable-width slots which are also extra deep, this powerful 1800W toaster has a reheat setting to warm or further brown just-toasted bread. Defrost and toast bread from frozen during any of the 7 browning settings on this stylish, brushed black-metal toaster. It's safe to use wi

Apple iPod Nano 8GB Pink
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Kenwood kMix Hand Blender Black
This smart red hand blender set combines a one litre food processor and hand blender with accessories to help bring your recipes to life. Five speed settings give you texture options and also means that powdering crispy biscuits for desserts is as easy as whizzing up soft fruits. A stainless steel powered hand whisk makes whipping cream simple, while a wand allows you to froth milk and cream soup. All the attachments are dishwasher safe, while anti-slip feet will secure your mini food processor even when