With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Much like any Sainsbury's store on the UK high-street, the Sainsbury's Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsbury's online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsbury's website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsbury's website provides some great information on all manner of useful subjects. Not least are the useful Sainsbury's recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Rowlinson Oriental PagodaSmart GlobeBelkin Screen Overlays for iPod Touch Pack of 3Russell Hobbs Gizmo Can OpenerRevelation Indy 24" Expanding RollercasePlaymobil Expedition ShipSylvanian Families Maces Mouse FamilySeagate Freeagent Desk 500GB External Hard DriveSainsbury's Lexmark 16, 26, 17 and 27 Black and Colour InkDifferent by Design Egyptian Cotton Flat Sheet CreamSigma Topline 7 Function Cycle ComputerPanasonic Combi Microwave 27L Stainless SteelD and T Brushed Brass 13A Switched Fused SpurTefal Vitesse Diamond Stainless Steel KettleTriton Etana 8.5kW Electric ShowerPhilips CD1552B/05 Twin PhoneSainsbury's Pillow Protectors 2 PackKenwood Jug Kettle Stainless SteelBanyan Nest of 2 Side TablesSainsbury's Shaggy Chenille Bath Mat Duck EggPanasonic TG6421 Silver Quad Handset PhoneLe Creuset 20cm Omelette Pan AlmondLilbourne Large Sofa Bed NaturalOral B Pro White Brush Head 4 PackDuracell Ultra AAA Batteries 8 PackConstellation 28" 4 Wheel Eva Trolley CaseD and T Brushed Brass Single Gang 13A SocketSainsbury's Pocket Sprung Memory MattressRussell Hobbs 20L Steel Digital Microwave and GrillKenwood Rice Cooker
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Kenilworth Large Scatter Back Sofa Plain Plum
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Epson T080 Cyan Ink Cartridge
The Epson T080 Cyan Ink Cartridge is compatible with any Epson printer that takes an Epson T080 ink cartridge - EPSON Stylus Photo R265/R360/RX560/R285/RX585/RX685, EPSON Stylus Photo PX700W/PX800FW. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Nova Easy Glide Box
Strata's Maxi Easy Glide Box is a great way to get organised. The clear, tough, durable polypropylene box has a capacity of 30L and can be used for any kind of household storage - indoors or out - from gardening tools to out of season clothing and everything in between. The clear lid ensures that the contents remain safe, dry and tidy, and you can tell at a glance what's inside. If you have more than one the crates can be stacked one inside the other when not in use to save space. The Maxi Easy Glide Box h

Easy Karaoke Diva Discs
Beat the recession by organising a fun karaoke night in! Easy Karaoke Diva Discs is a set featuring loads of hit songs by female vocalists - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Bodum Assam Cast Iron Tea Press 0.5l
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. This Assam Cast Iron Tea Press is reminiscent of ceremonial items used during tea ceremonies in Japan. The cast iron is beautifully designed making it a statement piece, while the insulation is designed to keep the tea piping hot. Serves up to 4 cups of tea and comes with a durable stainless steel filter. To use, place the desired amount of loose-leaf tea into fil

Nicky Clarke 2000W Turbo Hair Dryer
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. The Nicky Clarke 2000W Turbo Dryer is great for everyday styling and drying. This 2000-watt high-power hair dryer features a turbo button for extra fast drying, three heat and two speed settings to suit a range of hair types. The cool shot button will set your style, and the styling concentrator is a huge help for precision drying. The Nicky Clarke 2000W Turbo Dryer carries a 1

Tu Bed in a Bag Chocolate and Cream
This clever set contains everything you need to make your bed look beautiful. A duvet cover, two pillowcases, a cushion cover and satin bed runner will give your bedroom a complete transformation. The easy-care cotton mix cream pillowcases and duvet cover feature strips of decoration in soft autumnal colours, which tie in nicely with the coordinating satin chocolate cushion cover and runner. The runner is quilted and soft to the touch making an attractive footer for any bed. This full set comes in a handy

Odyssey Tumble Twist Bath Mat Palm
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This lime green colour will add a splash of vibrancy to any bathroom.

Green Pan Boston Black Aluminium Stir-fry Pan
This stir-fry pan from Green Pan has all the great qualities you'd expect from a stir-fry pan with the added extra of being manufactured in an environmentally sensitive way. The body is made from recycled aluminium giving this great heat conducting material a second life. The non-stick is free from PTFE, meaning it is harmless and fumeless and has been made with 60% less carbon emissions than most other manufacturers. Suitable for all hob types except induction. Comes with a 2 year warranty.

Rowlinson 6x4 Metal Shed Pent Roof
This handsome steel shed, provides an attractive and compact storage space in any garden and requires no periodic treatment. Features include a lockable sliding double door (padlock not included), rust proofing and fire, rot and rodent resistance. This low maintenance shed requires 2 people for assembly, comes with a full set of care instructions and is guaranteed for 10 years against perforation from rust. Floor not included. This product is not available to customers in Northern Ireland.

TomTom XL Classic Sat Nav UK and Ireland
The TomTom XL Classic GPS navigation unit is small, slim, and incredibly handy. It has a large, 4.3in widescreen with a simple touchscreen interface. A range of useful features makes this a great tool for getting around quickly and safely. With TomTom HOME, you can always download more information to your device from your PC or Mac. The device comes loaded with the latest map updates, in this case, maps of the UK and Ireland. TomTom will even let you download the most up-to-date version of a map free from

LEGO Brick Box
The perfect starter kit for kids learning to build and play or ideal for expanding an existing LEGO kit, the LEGO Brick Box is a great pick and mix selection. It's a big, durable storage box filled with LEGO pieces in all shapes, colours and styles. Young builders will have enough for years of imagination, creativity and fun! The LEGO Brick Box also includes a special Ideas Book with building instructions and inspiration. The set contains 221 pieces. LEGO's watchwords are "Education through play": from LE

Tu Damask Rug
This attractive Tu Damask rug in black and tan would look lovely beside a fireplace or on bare boards beside a bed and its soft plush pile means it feels as good as it looks. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room.

Star Wars Clone Trooper Voice Changer Helmet
Prepare to take over the galaxy with the Star Wars Clone Trooper Voice Changer Helmet! It's the essential battle garb of a Clone Trooper bent on serving the Republic and puts the wearer in the thick of battle. With 3 exciting modes, the Clone Trooper Helmet will keep young Clone recruits entertained for hours. Set the mode to "Voice Changer" for voice-altering static and amplification to sound realistically like a Clone Trooper on the front lines, select radio static, go for the Clone Trooper battle commen

TONI&GUY Slim Defining Straightener
Achieving salon-status style is only possible with the right tools. TONI&GUY's products combine state of the art design and technology with the latest innovative approaches to achieve the best results possible - it's all about styling made simple, for professional results at home. The TONI&GUY Slim Defining Straightener is its bestselling product and ideal for women or men. Perfect for styling shorter and medium length hair, this unisex straightener has ultra slim 15mm ceramic plates and 25 heat options f

Toshiba Regza 32AV615DB 32" HD Ready Digital LCD TV
This HD Ready LCD screen from Toshiba is a great TV, with a range of useful technologies built-in to keep the clutter down. It has a digital tuner to get Freeview, while it also has HDMI and a PC connection option to watch HD television with amazing detail. The lovely black bevelled design hides good, slim speakers that offer great stereo performance. The digital auto-tune keeps things incredibly easy, while Active Vision technology makes the TV images look their best. Component video connections let you c

Remington Sleek and Curl Straightener
The Remington Sleek and Curl Digital Straightener creates beautifully straight locks or bouncy curls at a temperature setting best suited to your hair type. The Teflon woven fibre technology, exclusive to Remington, means more protection from hair splitting and damage. This material offers all the benefits of Teflon: high heat and chemical resistance for a long life, low friction and non-stick properties. The durable fibre is wrapped around the straightener's plates for ultra smooth styling

Vidal Sassoon Palm Clipper
The Vidal Sassoon Palm Clipper is a professional hair cutter in the palm of your hand. It's so simple to use - just strap the clipper sphere to your palm and move your hand over your head as though stroking it and let the clipper do the rest! The ceramic 45mm wide clipping blades are 400% stronger than steel and corrosion free, and they adjust in a 360 degree rotation for 4 different cutting positions. The clipper has a turbo button for boost when you need it, and the sphere is rubberised for comfort and co

Daewoo 29L Combination Microwave Oven Stainless Steel
Cook in style with this fan assisted combination microwave oven by Daewoo. With a large capacity and 900W microwave output, this system also boasts a 1950W convection oven and a 1400W quartz grill for lots of cooking possibilities. Featuring a crisp function for cooking pizzas, auto cook options, 1 touch cook menus and 10 power levels, this microwave will make light work of cooking family meals. Auto defrost fish, poultry and meat effortlessly in its stainless steel cavity and let it clean itself with its

Lilbourne Large Sofa Bed Mink
Ideal for putting up occasional overnight guests, this UK-made Lilbourne large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded

Tu Corkscrew Chrome
This wing corkscrew features an ergonomic design and has a high-quality zinc alloy body with brushed chrome finish.

Carlton Powerblade 5000 Badminton Racket
This great value full size badminton racket has a modern neon green and graphite grey finish for a professional look. It's suitable for both novice and intermediate players looking to improve their game. Isoframe geometry design increases the length of the middle strings for heightened performance quality. Standard grip size and a head-light design helps to deliver and powerful and accurate play.

Sainsbury's Dark Seagrass Basket Large
This basket, made of tightly woven seagrass, is ideal for those items around the home that struggle for their own place - garden hand tools or computer odds and ends. It's got handles at each end for when you want to move it, and the dark stain strikes a contemporary note.

Belkin Basic Car Charger for iPod
A portable charger for your iPod or other rechargeable USB device, the Belkin Basic Car Charger for iPod plugs into the lighter socket in your car. This charger is ideal for people who use their iPod in the car. The Belkin Basic Car Charger for iPod carries a lifetime manufacturer's guarantee.

Nicky Clarke 500W Blow Dry Styler
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Style your hair while you dry it with the Nicky Clarke 500W Blow Dry Styler. This 500-watt hot-air styler gives quick styling results at two heat and two speed settings, and features a vent brush for smooth, shiny hair. The larger (28mm) thermal brush adds volume and help straighten your hair, while the smaller (19mm) brush adds flicks and licks, or can be used for styling short

Wooden Frame and Rattan 2 Drawer Unit White
A 2 drawer unit has a bright white painted finish. Small enough to sit discreetly under a dressing table or shelf, this drawer set is the perfect storage solution for beauty and grooming products and stray odds and ends in the bathroom or bedroom. Requires some self assembly, easy to follow instructions are included in the pack.

Fisher Price Imaginext Helicopter Combo
Have a new adventure every time you play with this helicopter from Fisher Price. The chopper will take you to those in distress where a retractable rescue line can winch them to safety. Three figures are included, each with protective helmets and shields in case of danger. Suitable for children aged 3-8.

Oral B Vitality Dual Clean and Timer Toothbrush
The Oral-B Vitality Dual Clean toothbrush has two moving brush heads, so it provides twice the cleaning action, removing more plaque than a regular manual brush and leaving teeth feeling clean. With an integrated timer, it will tell you when you've brushed for the dentist recommended two minutes.

Hoover Airvolution Freedom Allergy Care Plus Vacuum Cleaner
The silver and titanium finish Hoover Airvolution Freedom Allergy Care Plus Vacuum Cleaner is a powerful upright cyclonic vacuum cleaner powered by Airvolution technology - improved air power for faster, deep cleaning. The 1600W motor provides 200 air watts of suction. The bagless design gives 2.2 litres of capacity - no shopping for expensive, environmentally harmful replacement bags - and the vacuum is fitted with a quick release Explorer Lance for speedy cleaning and one touch bin emptying.

Tefal Supra 5 Piece Cookware Set
Start your cookware buying with this 5 piece set from Tefal. Made from aluminium and in a traditional style, the set features a Thermospot to show you when your pans are perfectly pre-heated in order to seal in the flavour of your food. Containing a 20cm frying pan, 26cm frying pan, 14cm - 1L saucepan, 18cm - 2L saucepan with lid and a 20cm - 3L saucepan with lid, this set will enable you to cook all your favourite dishes. Each pan features a non-stick interior with a reinforced top coat to help protect it