If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Tu Blossom Cushion Duck Egg
The satiny, cottony texture of this 43 x 43cm Tu Blossom cushion feels great against the skin. The embroidered designs give the cushion character and style. The cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Christy Riviera Stripe Beach Towel Plum
Whether your sort of beach holiday means lazing around soaking up the sun, or darting about in the water this 100% cotton beach towel will help to keep you dry, comfortable and in the holiday spirit. In fun pink, plum and blue stripes, the towel has a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so removing sand, salt and sun cream smells is easy peasy.

Hoover Purepower 2100W Bagged Upright Vacuum Cleaner Blue
Hoover, the classic name in vacuum cleaners, has a long history of high quality products that deliver excellent cleaning power. This upright vacuum cleaner is perfect around the home and offers a lot of useful features.

Rowlinson Decking Kit
Diversify and beautify your garden landscape with the easy to assemble Rowlinson Decking Kit. Create the perfect setting for entertaining, outdoor dining or simply to soak up the sun on a summer afternoon. Large or small, your garden's natural beauty will be greatly enhanced by this simple deck, which will fit into a right-angled corner. Simplicity, individuality and versatility are the hallmarks of the Rowlinson decking system. All the components you need are provided ready cut with full assembly instruct

Gaiam Taebo Contact Complete
Tone, strengthen and slim your body with this great DVD and punching bag kit from Billy Blanks. The bag fills with air, while a water filled base ensures it bounces back to take whatever punishment Billy tells you to give it. The five foot speed bag takes about 15 minutes to inflate, and then it's time to get sweating with Billy's world famous full body workouts on two DVDs. A pump and inflating instructions are included.

Sainsbury's Shaggy Chenille Bath Mat Terracotta
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Sainsbury's 2 Slice Toaster Black
A cute, curvy two-slice toaster from Sainsbury's. Its wide slots let you toast extra thick pieces of bread. Cool touch design helps make burning yourself a thing of the past. The bun warmer rack stows out of the way when not in use. It also has defrost and reheat functions, and a removable crumb tray. Comes with a one year guarantee.

Canvas Single Wardrobe
If you're looking for easy, reliable storage at an affordable price, this is the unit for you. This canvas single wardrobe is a terrific space saver, perfect for children's bedrooms or a guest room. The hanging space is perfect for jackets, trousers or skirts and dresses and the drawers at the bottom will hold plenty of folded clothing. The unit's handsome cream canvas cover has a roll down top to hide the contents, if necessary. This canvas 3 tier shelf has a natural wood finish that will unobtrusively ma

Philips 2 Slice Toaster White
Save space on your counter top with this compact white toaster from Philips. With two large bread slots and bread centring for even toasting, this small but powerful 950W toaster will produce great toast time after time. It has a frozen setting for toasting bread straight from the freezer and with variable width slots can accommodate larger slices. The plastic exterior remains cool to the touch and a slide out, removable crumb tray makes it easy to clean. Smaller slices of bread can be retrieved by its high

Times Square Wall Art
Iconic, bustling and cosmopolitan, the image of New York's Times Square is a truly classic sight. Bring the glamour, grit and energy of the city that never sleeps into your living room for a lively note that evokes the milieu of legendary filmmakers like Woody Allen, Martin Scorsese and Spike Lee. The canvas measures 60 x 80cm. The MDF wood frame is resistant to warp, moisture and compression.

Belkin Waverest Gel Mouse Pad
Soft and relaxing for your wrists, if you're browsing for hours on end, your wrist may need additional, comfortable support. Belkin's Gel Mouse Pad provides a suitable cushion - just make sure you don't play with the gel when you should be working!

Rushbrookes Tumbling Leaves Apron Blue
Get cooking in style in the Rushbrookes Tumbling Leaves Apron. This lovely blue and cream full fronted apron is durable and stylish, with long straps so that one size fits all. It has two pockets for tools and utensils and can be washed either by hand or in the machine. When Rushbrookes first began manufacturing aprons for Smithfield Market's butchers in 1837, the iconic butcher's stripe design was created. 170 years later, the range of designs and patterns available has broadened and expanded, but the mat

Sainsbury's Basics Cookware Set
Cookware needn't be expensive and this great set from the Sainsbury's Basic range will ensure you cook some great food. It includes a 14cm milk pan, 16cm saucepan with lid, 18cm saucepan with lid and a 25cm frying pan. All the saucepans are non-stick and both the pans and the lids are made from carbon-steel material. The cool to touch Bakelite handles have a thumb groove for sturdy holding and feature holes so they can be hung up for storage purposes.

Russell Hobbs Mini Kitchen
This stand alone mini kitchen from Russell Hobbs combines a 26L capacity oven with two electric hotplates so you can grill, roast, bake, fry and boil in all in one compact system. The fan-assisted oven has a range of 50-250°C while the double hotplate features two plates, one big and one small. Both the hob and the oven can be used at the same time and included is a backing tray and grilling rack with handle. This mini cooker would be ideal for anyone living alone or for students and is economical to run an

Duracell Mini Charger Colour
Compact and sleek, this Duracell mini charger offers a stylish and convenient way to fully charge two AA/AAA batteries in 8-10 hours. An indicator light lets you know when the charging is complete, and built-in shut-off provides safety against overheating and overcharge. Two Duracell active charge rechargeable AA batteries are included in the pack; a perfect companion for holidays and business trips.

HP 27 Black Ink Cartridge
The HP 27 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 27 ink cartridge - HP Deskjet 3320/3325/3420/3425 series, HP Deskjet 3520/3535/3550/3745, HP Deskjet 3645/3647/3650/3845, HP Deskjet 5650/5652/5655, HP Deskjet 5850, HP Officejet 4212/4215/4219/4252/4255, HP Officejet 4315/4355, HP Officejet 5605/5607/5610/5615, HP Officejet 6110, HP PSC 1210/1213/1215/1217/1219, HP PSC 1311/1312/1315/1315s/1317. It is suitable for use with photo paper. Hewlett Packard will recycl

Fuji Finepix Z30 10-Megapixel 3x Zoom Digital Camera Pink
The pink version of a funky, yet well-featured compact digital camera that comes in a range of colours for the style-conscious user. A 3x optical zoom and a 10-megapixel sensor keep things up to date with good image quality. The zoom mechanism is inside the camera, so it retains its sleek profile when on and off. A full range of auto functions and flash make this a great little walk-around camera to take with you everywhere, be it picnics or parties. Couples and Group timer functions, as well as easy uploa

Truck and Trailer
This public services truck has two trailers to carry around the 15 bold coloured bricks that are included in this pack. The back trailer even tips so children can have fun dropping and collecting contents. A push-and-pull handle means this truck can be moved easily from job to job! Robust enough to withstand knocks and scrapes, this truck and trailer playset is also wipe clean so sticky fingerprints are easily removed. Suitable for children over 18 months.

Fisher Price Rainforest Waterfall Soother
Press the toucan to start the gentle and hypnotic sounds of the waterfall. Eighteen minutes of classical, rainforest or lullaby music can be selected to keep baby company as he or she drifts off to sleep. Optional soft lighting pulses as monkey and frog play hide and seek in the foliage. Requires 4 x C batteries, which are included in the pack. Suitable from birth.

Wasgij 15 - Run Like The Wind
This 1000 piece puzzle is for serious jigsaw fans. Wasgij, which spells jigsaw backwards, has created a topsy-turvy game whose finished image is not the one shown on the box! Expect frustration and a lot of fun as this challenging jigsaw for children aged 12+ starts to take shape. The picture on the front of the box gives a clue as to the final picture you must piece together. The perfect game for training your brain, encouraging team work or entertaining yourself during cosy days inside.

Easy Karaoke R&B Classics
Beat the recession by organising a fun karaoke night in! Easy Karaoke R&B Classics is a set featuring loads of hit rhythm and blues tracks - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Verbatim DVD-R Slim Cases Pack of 10
The Verbatim Pack of 10 DVD-R Slim Cases is a pack of DVD-Rs with slim jewel cases. They offer 4.7GB of storage space each and 16x write speeds (check compatibility with your drive manufacturer if your writer is less than 8x speed). Verbatim's AZO" technology assures a higher quality, longer lasting write and superior archival performance. Ideal for backups and sharing media and other files, these are compatible with DVD-R recorders and most DVD players. Limited lifetime warranty.

Igglepiggle Backpack Safety Set
Let your kids' favourite characters from In the Night Garden keep them safe on the roads! This Igglepiggle safety set is ideal for scootering, cycling and skating. The brightly coloured PVC backpack ensures your child is safely visible to motorists, while the protective clothing keeps delicate joints safe from scrapes and grazes and the water bottle keeps little bodies hydrated. The backpack contains a drinks bottle with hygienic drinking nozzle and printed knee and elbow pads with child friendly fasteners.

LEGO City Farm
LEGO City needs fresh food and farm produce, so help stock the larders of the city with the LEGO City Farm. The farm set contains farm buildings, tractor and trailer, grain silo, equipment, two male farmer mini figures, a female farmer mini figure and animals: cow, bull, dog and cat. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimulates the imagination and de

Plum Round Children's Picnic Table
Perfect for home picnicking or just letting children have their tea in the sun, the delightful rustic Plum Round Children's Picnic Table seats 4 kids very comfortably. The picturesque design combines table top, supports and built in seats in a single unit in a natural timber finish.. The sustainably sourced wood is pressure treated for longevity and sturdiness and guaranteed for 1 year. Some assembly is required, the wood is pre-drilled and all fixings are included. This product is not available to customers in

Disney Princess Blo Pen Blaster Box
The Disney Princesses - Belle, Ariel, Sleeping Beauty and Snow White - are all lovely animated creations... and kids will love creating masterpieces of their own with the Disney Princess Blo Pen Blaster Box! Blo Pens are a whole new way of creating pictures. Blow into the pen to transfer the ink to paper creating magical, stunning effects. The only restriction on your children's creativity is the limit of their own endless imaginations - they'll love making beautiful things with the Blo Pens. The set inclu

Creda Spa 300PC 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300PC 9.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 8 spray pa

Philips 10W G4 Halogen Capsule Twin Pack
A two pack of high quality, G4-sized halogen bulbs which function on 12V power. These are the 10W variety, and come with a clear finish to give you bright, crisp white light where you need it. Halogen bulbs of this type offer great light for working, and are also highly flexible because they are dimmable.

LEGO Creator Stegosaurus
For young dinosaur enthusiasts and aspiring palaeontologists everywhere, it's the LEGO Creator Stegosaurus. This fierce Jurassic herbivore has armour fins, powerful jaws, spiky tail and light-up eyes. And if you feel in the mood for some other prehistoric "thunder lizard", simply rebuild your Stegosaurus into a T-Rex or a Pterodactyl! The set contains 731 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted

Slendertone System Abs with Controller for Men
Slendertone System Abs with Controller for Men takes the sweat out of strengthening your abs and brings it all into the comfort of your own home with a simple, battery-powered system that sends small electrical pulses to your nerves, causing your muscles to contract and release. Slendertone System targets the nerves where they are most concentrated, and causes all your abdominal muscles to contract, not just those beneath the pads. Effective for a stress free yet effective strengthening programme. The Slen