Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Philips 6940 Mains Rotary ShaverPinkey's Keyboard PinkVerbatim 8GB MicroSDHC Card Class 4Silentnight Memory Foam Impress Contour PillowSuffolk Low End Double BedBrabantia Waste Storage Touch Bin Brilliant Steel 30LRoss TV Sky RemoteBosch AHS 480-24T Electric Hedge CutterChef'n Palm PeelerRevelation Indy 24" Expanding RollercaseRemington Straight in a Stroke StraightenerRussell Hobbs Nevada 2 Slice ToasterTefal Vitesse Diamond Stainless Steel KettleJones Jazz Alarm Clock BlackMorphy Richards Toast and GrillKenilworth Regular Scatter Back Sofa Plain SandZebco Folding stoolSainsbury's Sandwich Toaster Stainless Steel and BlackAbbey King BedRussell Hobbs 20L Steel Digital Microwave and GrillSunset Wall ArtDaisy Toy ChestTu Succulent in Tall Cylinder VaseVax Rapide Deluxe Carpet WasherDraper Tri-Base Precision Sander 180WTu 5 Piece Gadgets Set RedBuddha Head Wall ArtOral B Dual Clean Brush Head 2 PackMy Little Baby BornTu Kids' Bedset with Mattress Protector
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

Tu Toilet Seat Oak
Mix the traditional with the modern in the shape of this simple toilet seat. Made from solid oak, the king of woods will provide a comfortable seat for your throne. Measuring 36.7 x 43cm, this toilet seat will brighten up the modern bathroom or supplement a more traditional design.

Gelert Scafell Rock 5L Bellows Pump
Pump up your airbed and give yourself a mini workout with this 5L foot pump from Gelert.

TomTom One IQ Routes Edition UK and Ireland
The TomTom ONE IQ Routes Edition satnav is small, slim, and incredibly handy. It has a bright, 3.5in, simple touchscreen interface. A range of useful features makes this a great tool for getting around quickly and safely. With TomTom HOME, you can always download more information to your device from your PC or Mac. Using the latest TomTom IQ Routes" technology, it finds you quicker routes to your destination (up to 35% faster). It also has advanced lane guidance, which takes the stress out of picking the r

Tefal Rice Cooker Stainless Steel
Cooking rice is one of those seemingly simple things that can be so tricky to master, often ending up too stodgy, burnt or full of starch, which is why Tefal has designed this foolproof rice cooker that will ensure you end up with light, fluffy, plump rice time after time. A large capacity bowl can cook up to eight cups of rice at any time and a handy keep warm setting can be selected to keep your second helpings at optimum temperature. A silicone ring around the lid locks flavour, heat and nutrients inside

JVC iPod Hi-fi UX-LP5B
This hi-fi system lies somewhere between the small, micro systems and the medium-sized ones. It has good-sized speakers with a total output of 60W. Manufactured in an attractive, slanted design with glossy finish and blue lights, it will suit most rooms. The player has a fold-away dock for an iPod, adding flexibility without needless bulk when not using an iPod. Also useable with USB, CD-R or CD-RW, the player will play MP3 and WMA files.

Nicky Clarke 2000W Frizz Control Hair Dryer with Diffuser
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Control frizz and style gorgeous curls and waves with the Nicky Clarke 2000W Frizz Control Dryer. This 2000-watt high-power hairdryer uses ionic technology to help care for your hair, and features a turbo button for extra fast drying. Its variable three heat and two speed settings suit a range of hair types, while the cool shot button will set your style in place. The salon styl

Curver Deco Arabesque Storage Box
The Curver Deco Arabesque Storage Box has a 20L capacity and is pretty, durable and functional. The sleek black design will complement most design schemes - no need to kick this crate under the bed in the spare room! It comes with a matching lid to keep things tidy and is made of strong, durable yet incredibly lightweight polypropylene for maximum storage convenience.

Wireless G Range Extender
If you're losing internet network signal throughout your house, you can extend the range of your signal with this Wireless Range Extender. The Wireless G Universal Range Extender relays the signals of your wireless network and extends its range. With a wireless router as the central connection point, your network can reach further, enabling your computers to share files, printers and hard drives quickly and reliably. You can also use the Range Extender to add wireless capabilities to your wired network.

Tu Chrome Effect Curtain Pole with Glass Finial
A contemporary pole in shiny chrome with attractive matching glass and chrome effect cylindrical finials. The pack includes pole, 2 finials, 2 brackets and 12 curtain rings with easy to follow instructions.

HP 350 Black Ink Cartridge
The HP 350 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 350 ink cartridge - HP Deskjet D4260/D4360, HP Deskjet D5360, HP Officejet J5730/J5780/J5785/J6410/J6415, HP Officejet J64244, HP Photosmart C4270/C4272/C4280/C4340/C4380/C4390/C4472/C4480, HP Photosmart C4485/C4580/C4585/C4599, HP Photosmart C44244/C45244, HP Photosmart C5280, HP Photosmart D5360. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit

DeLonghi Filter Coffee Maker
Make delicious hot coffee at home with the DeLonghi Filter Coffee Maker, a stylish addition to any kitchen. Imagine waking up every morning to a steady supply of freshly-brewed filter coffee! The coffee maker provides enough for 12 cups at a time, and thanks to the non-drip feature, you can lift the jug to pour a fresh cup any time, even while the coffee is busy brewing. The warming plate ensures your coffee is kept at a constant temperature, and the gold-tone permanent filter never needs replacing. The pa

Tu 3 Tier Oval Caddy with Frosted Glass
This very attractive Tu 3 Tier Oval Caddy is the perfect storage unit for a smallish bathroom. With a chrome finish frame and 3 frosted glass shelves, it's guaranteed to complement just about any bathroom décor. Use the caddy to store cosmetics, toothbrushes, electric shavers or anything else you need to hand in the bathroom. It's freestanding, so you can put it wherever you like.

Mario Kart for Nintendo DS by Nintendo
Play as Mario, Peach, Donkey Kong, Wario and tackle the fiendishly clever circuits while seeing off stiff competition from your opponents by collecting powerups which will help you, but hinder them.

Tefal Toast n Egg
All your breakfast foods cooked in one machine? You can with this model by Tefal. It's got a two slice toasting facility, egg poacher and a warming tray for pre-cooked meats. This multi-functional toaster can perform each task separately or simultaneously depending on how hungry you are! The wide slots can accommodate thick and thinly sliced bread or muffins, croissants or bagels and a high lift function makes removing even small pieces a simple and safe task that doesn't involve burnt fingers. An egg poa

Nokia BH-102 Bluetooth Headset
Attractive, affordable and reliable, this Bluetooth headset is easy to use and compatible with a very wide range of mobile phones. The rechargeable battery gives you up to 10 hours of continuous talk time and a whopping 180 hours' standby time. Sound quality is clear and consistent both when receiving and transmitting, and what's more, it's light and fits comfortably - especially important over long periods of wear.

Nigella Butter Dish
This simple but practical butter dish by cook extraordinaire Nigella Lawson and designer Sebastian Conran will make oozing butter wrappers in the fridge door a thing of the past. A thick earthenware tub finished in classic warm cream will keep your butter fresh and ready to spread. It looks smart on a table, worktop or in a fridge without being overly fancy. It's suitable for the dishwasher, so melted residue can easily be cleaned away. Arriving in a neat pale yellow box, this butter dish will make a gr

Russell Hobbs 17L Touch Microwave Silver
A stylish addition to your kitchen, this medium-sized, 700W microwave oven offers all the essential features you need from a microwave. An easy to use touch system lets you defrost or cook with up to ten different power levels and a 99min timer, while an auto defrost feature saves you hassle. A child-safety lock keeps young children safe.

Antler Earplugs and Eye Mask
If you find it hard to sleep with light and noise then this eye mask and earplug set would be a great buy. The light-excluding mask has an elasticated strap to fit all head sizes and the 2 soft touch ear plugs help silence the world. Perfect for busy aeroplane journeys or other disturbed sleep situations.

Apple iPod Nano 16GB Silver
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its most popular flash memory player. With a huge 16GB of space - enough for up to 4,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' fu

LEGO Technic Excavator
No construction site can do without the impressive LEGO Technic Excavator! Hydraulic actuators raise and lower the articulated arm, the bucket extends and contracts, the cab manually swivels 360°, and the Excavator rolls on caterpillar tracks. The LEGO Technic Excavator can be rebuilt into the Tracked Dumper (just download the additional instructions). The set contains 720 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticat

Le Creuset Rectangular Roasting Tray Teal 19cm
This small Le Creuset Rectangular Roasting Tray forms part of the durable Le Creuset stoneware range. Ideal for roasting, baking and marinating for one or two people or for serving side dishes. Coated in teal enamel to resist chipping, scratching and cracking, this versatile dish can travel happily between microwave, grill, oven and freezer. This dish has two sure grip handles and is dishwasher safe.

Tu Stainless Steel Steamer
This oven-safe stainless steel steamer with glass lid is suitable for steaming vegetables, boiling pasta or cooking low fat, lean chicken. The pan heats evenly and is suitable for gas or electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the steam perfectly for shorter cooking times. With 3 tiers, the steamer allows you to do multiple jobs at once, saving time and energy. Constructed from durable stainless with a polished mirror finish, this piece of elegant an

Tu Rounded Square 12 Piece Dinnerware Set Green
A modern, understated dinner set for four, made from stoneware. The set contains four each of the following: dinner plates, generous side plates and bowls. This set is dishwasher and microwave safe.

Le Creuset 26cm Cast Iron Grillit Teal
This 26cm "grillit", with teal finish, is ideal for a range of lower fat cooking purposes. The ribbed base provides the strength and durability needed for the intense heat a grill produces. Use the grillit for searing quickly, with less fat, large pieces of meat and smaller foods like sardines, prawns or cutlets; grilling vegetables or making toast; finishing cooking thicker pieces of meat in the oven; roasting lamb or beef in the oven or deglazing the caramelised residues of meat with a glass of wine to ma

Kenwood kMix Hand Blender Red
This smart red hand blender set combines a one litre food processor and hand blender with accessories to help bring your recipes to life. Five speed settings give you texture options and also means that powdering crispy biscuits for desserts is as easy as whizzing up soft fruits. A stainless steel powered hand whisk makes whipping cream simple, while a wand allows you to froth milk and cream soup. All the attachments are dishwasher safe, while anti-slip feet will secure your mini food processor even when

Belkin Single USB AC Charger
A convenient charger for your iPod or other rechargeable USB device, the Belkin Single USB AC Charger plugs straight into a wall socket, allowing you to recharge without needing a computer nearby. The Belkin Single USB AC Charger carries a lifetime manufacturer's guarantee.

Philips Ladyshave with Aloe Vera Strip
With versatility comes responsibility - for a close, even shave! The Philips Ladyshave has an aloe Vera strip that allows a smooth, hydrated shave, and a floating shaving head ensures that the shave will adjust to each contour and curve on your body. For use in and out of the shower, the Ladyshave gives to at least 20 minutes of shaving time before it needs recharging, with the sensitivity for shaving legs and underarms as well as the tools to deal with your bikini line, the Ladyshave could become your new

Electrolux Cyclone Power Cylinder Vacuum Cleaner 1900W
This Electrolux Cyclone Power Cylinder Vacuum Cleaner has built in cyclone technology that separates the dirt inside the cylinder by spinning it at high speeds, only releasing the cleanest of air particles for a fresh and thorough clean that is a real bonus for allergy sufferers. Variable power control and an onboard caddy with a comb and crevice brush for specific cleaning requirements complement the floor nozzle and extension hose. It's ideal for small to medium sized rooms. Wheels, a carry handle and foo

Marlow Extending Dining Table
This contemporary square table comfortably seats four when unextended or six when fully extended. Made of solid rubberwood, it has an attractive grain. Some assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this item, including all access routes. See our Furniture Buying Guide for more details.

Morphy Richards 3.5L Black Slow Cooker
Cook delicious curries, joints, stews or whatever you fancy without the fuss of constantly watching the pot! The Morphy Richards 3.5L Black Slow Cooker frees you up to go about your day while it takes care of the dinner, gradually cooking your food until it's done to a turn. This attractive, classic black cooker has a strong glass lid and removable ceramic pot that doubles as a great serving dish - and both are completely dishwasher safe. The non-stick coating makes it easy to clean, and the cool touch han