At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Hoover Airvolution Slalom Allergy Care Plus Vacuum CleanerBelkin 17" Messenger Bag Chocolate/TourmalineBelfield Clara Chenille Floral Plum CurtainsLilbourne Regular Sofa ChocolateBodum Kenya Coffee Maker 8 CupBodum Columbia Coffee Maker 8 CupHomedics Shiatsu Portable CushionSainsbury's Synthetic ChamoisCanon PGI-5BK Black Ink CartridgeYamaha DGX230 Digital PianoBaByliss Ultra Shine 2000W Hair DryerBreville Vitesse 2200W IronPhilips 8W SES Energy Saving CandleMorphy Richards 3.5L Black Slow CookerToshiba 19DV615DB 19" HD Ready LCD TV and Integrated Ansty Footstool Modern Circles DuckeggVerbatim Red 320GB USB Portable Hard DriveChildren's White 12 Bin Storage UnitSamsung LE46B530 46" Full HD 1080p Digital LCD BlackSainsbury's Chunky Willow Basket LargeNicky Clarke Desired 2000W Professional AC Hair StraightenTu Flocked Damask Cushion Black and WhiteAbbey Dressing Table StoolHook and Jab PadsTu Single Tidy RailNerf Tech Target SetSamsung IT100 12 Megapixel Digital Camera SilverDunlop Tempo Lite Ti Squash RacketAutocare 3-in-1 Air CompressorSony ICF-C1IPMK2B iPod Dock
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Tu Droplet Standing Floor Lamp
The Sainsbury's Droplet Standing Floor Lamp is an elegant, Forties-style lamp ideal for a living room or bedroom. The cream paper shade is supported by a painted metal base with curlicue detail and pretty bead pendants. At 1.5m tall, this attractive lamp will provide perfect illumination for reading by, or cast a soft glow over a room whose overhead lights have been switched off.

Philips Noise Cancelling HD Headphones
Philips Noise Cancelling HD Headphones provide high definition, smart noise-cancelling technology to enhance your listening enjoyment, even in noisy environments. No need to turn your volume up to drown out the annoying interference - these headphones will cancel background noise so you can listen to your music at the level you want. The sophisticated electronics eliminate unwanted noise by 85%, even on aeroplanes and trains, so you can enjoy your music while you travel. The handy mute button allows you to

Thermos Everyday Flask 0.35L
This stainless steel, lightweight flask is vacuum sealed ensuring it won't leak. It also allows for cold items to remain chilled for 24 hours and hot items to remain hot for 8 hours. It's got a built-in, easy-to-use auto-stopper and features a cap which doubles as a cup. Comes with a 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is per

Remington Spin Curl Hair Dryer
Let the Remington Spin Curl Hair Dryer care for your curls. The 1800W dryer uses ceramic tourmaline technology to ensure even heat distribution and better care for your hair. The spin curl attachment is ideal for adding volume, but the dryer can be used without it, should you wish to change your style. The dryer also features three heat and two speed settings and a cool shot function to set your style in place. For easy cleaning, the dryer has a removable air filter and rear grille. The 2.5m swivel cable

Tu Chrome 40 DVD Tower
This chrome plated tower has space for 40 DVDs to slot in horizontally. Keeps your music collection looking neat and organised, with the spines of each DVD on display so you can find what you're looking for at a glance. Requires no assembly, this handy DVD rack is ready to use immediately!

Nintendo DS Lite Handheld Console with Professor Layton Bundle Black
Quite simply the most popular handheld games console ever. The Nintendo DS Lite is the ultimate travel companion and portable games solution. With its two screen fold-open configuration and a massive array of inventive and interesting games, it appeals to young and old alike. Use the touch screen with your finger or the stylus, or use the classic game pad controls. It also has a microphone, and some games even have voice control. While capable of 3D graphics and 16 channel audio, Nintendo's focus on fun ga

D and T Brushed Steel 13A Switched Fused Spur
Bring a cool, modern touch to your home's electrical fittings with this stylish, brushed steel switched fused spur. Manufactured to the highest quality and safety standards, it goes especially well with stainless steel kitchen appliances.

Nintendo DS Lite Handheld Console with Brain Training Black
Quite simply the most popular handheld games console ever. The Nintendo DS Lite is the ultimate travel companion and portable games console. With its two screen fold-open configuration and a massive array of inventive and interesting games, it appeals to young and old alike. Use the touch screen with your finger or the stylus, or use the classic game pad controls. It also has a microphone, and some games even have voice control. While capable of 3D graphics and 16 channel audio, Nintendo's focus on fun gam

In the Night Garden Single Duvet Set
A bright, sunny duvet set containing one pillowcase and one single duvet featuring characters from the popular TV series In the Night Garden. Both the pillow case and duvet are machine washable, the duvet has popper fasteners.

Rothwell Upholstered Double Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Rothwell Upholstered Double Bed is a 4'6" faux leather bed frame with a sleek, contemporary look in chocolate brown. The large headboard, footboard and sides are lightly cushioned for your comfort and protection. Wooden slats support the mattress (not included) and are screwed in to prevent slipping. Four mahogany stained wooden feet complete the look and 2 extra unstained legs support

Antler Continental Plug Adaptor
If you're travelling on the Continent, don't forget to bring an adapter so you can use your electrical products. This square 5cm adapter from Antler is small enough to be carried in your hand luggage and can be used in all the EEC countries as well as Norway, Turkey and Russia. It will work in some parts of India, Brazil and Israel too and has a voltage of 220-240.

Russell Hobbs 26cm Cast Aluminium Griddle Black
Juicy steaks and healthily cooked vegetables are moments away with this non-stick griddle pan from Russell Hobbs. Easier to clean, thanks to its non-stick coating, its soft touch removable handle stays cool and packs away neatly when the pan is ready to put away. Dishwasher safe and suitable for all hob types.

Tigger 3 Piece Christening Set
Perennial children's favourite Winnie the Pooh lends his image to this highly collectible gift set. The Royal Doulton Winnie the Pooh Christening Set is a perfect, thoughtful gift with which to celebrate a child's naming ceremony, with its delightful domestic scene from Little Twitching. The set comprises a christening plate, bowl and a handled hug-a-mug, all featuring iconic images of the loveable, mischievous Tigger. Made from fine china, gift boxed and dishwasher safe, the set will be a cherished and c

Intempo Silver iPod Dock IDS-01
On the hunt for great looks, high-quality sound and excellent value in a speaker system for your iPod? The Intempo IDS-01 fits the bill. Styled in cool metallic silver, the twin 6W RMS speakers give you excellent sound across a wide range, while 3D Super Bass Design produces rich, resounding bass tones - which means you get great, full sound. The IDS-01's integrated iPod dock will both power and charge your iPod, even while it's in use, ensuring that the music never stops. Even if you don't use an iPod, th

Gallery Oslo Contemporary Mirror
The Oslo is a sleek and contemporary bevelled glass mirror, finished in smoked glass. This magnificent piece can be hung either in landscape or portrait style and wall fixings are included so you can hang the mirror straight away. The Gallery mirror collection is influenced by the modern home and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames a

Autoglym Super Resin Polish
A professional grade car polish, internationally acclaimed and used widely in the auto industry. This polish applies easily in liquid form, and helps to clean and recondition paintwork, giving a high gloss finish when completed. Requires a lot less energy to apply correctly than wax, and when applied will protect your car's bodywork from the environment, including UV damage. Suitable for all colours, and all types of paint including metallic finishes, water based paints, and clear coats. If you have an old

Kenwood White Blender
Make smoothies, juices, batters and all manner of other yumminess with the Kenwood White Blender. With a large, family-sized jug (1.6l), a multi-mill for grinding herbs, spices and fresh coffee and other fantastic features, this is a great blender to have in any kitchen. The 600W blender has an easy-to-clean design (all removable parts are dishwasher-safe) and on-board cord storage for maximum convenience, two speeds for varying smoothness and a pulse function for chunkier consistencies. Safety features in

Gaiam Firm Core Stability Ball with Pump and DVD
This Gaiam Firm Core Stability Ball will have you puffing your way to a sculpted body in no time. An enclosed DVD includes workouts to target all areas of the body, with the amazing core workout that only a stability ball can offer. The workouts will get you leaner and stronger than ever before from sit ups and push ups to squats and free weights, there isn't a workout that can't be improved with a stability ball. The 65cm ball can be inflated with the included pump, and the DVD has all the information you

Tigger and Pooh Deco Storage Box
The Tigger and Pooh Deco Storage Box has a 25L capacity and is fun, durable and functional. Your kids will love the colourful design, decorated with their favourite characters from Winnie the Pooh - and who knows? It may even inspire them to pack their toys away! The box comes with a matching lid to keep things tidy and is made of strong, durable yet incredibly lightweight polypropylene for maximum storage convenience.

Wooden Frame and Rattan Storage Cupboard White
It's easy to run out of storage space particularly in modern homes where expansive cupboard space and nooks and crannies for shelving aren't always in the design make-up. If you're in need of somewhere to store books, DVDs, or beauty products then this slimline cupboard with one interior shelf could be really useful. Made from painted white wood and rattan for a fresh, clean look this cupboard would look neat in a bathroom, bedroom or living room. The flat top lends itself as an extra shelf should you need

Rowlinson Garden Chest
This handsome wooden garden chest, constructed from sustainably sourced timber, is an attractive and compact storage space for any outdoor area. The natural-looking dipped honey brown shade will fit unassumingly into any garden setting. The convenient lifting lid and removable front panel give easy access to the contents, and it's the perfect space to keep tools and gardening equipment safe from the elements. The Rowlinson Garden Chest can be assembled by one person, comes with a full set of care instructions and

Rowlinson Garden Chest
This handsome wooden garden chest, constructed from sustainably sourced timber, is an attractive and compact storage space for any outdoor area. The natural-looking dipped honey brown shade will fit unassumingly into any garden setting. The convenient lifting lid and removable front panel give easy access to the contents, and it's the perfect space to keep tools and gardening equipment safe from the elements. The Rowlinson Garden Chest can be assembled by one person, comes with a full set of care instructions and

Value Golf Balls 12 Pack
This 12 ball pack contains second balls refinished to an as new condition. The old clear coat is removed, and with it go the scuffs and marks that affect playability. It's then finished with a new glossy coat that enhances the ball's durability and appearance. For most golfers, the small performance discrepancy that can occur in used balls is more than offset by the greater value of refinished balls. They make a fantastic gift idea.

JVC Black Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a deep black to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best fit

Oral B Professional Care 1000 Toothbrush
The Oral-B Professional Care 1000 removes twice as much plaque as a manual tooth brush, and operates in one, Daily Clean mode with 3D technology. A new, visible pressure sensor lights up if you are brushing too hard. It also features an innovative ergonomic handle and new modular charger, and includes two precision clean brush heads. It has a 14 day charge life and comes with 30 day satisfaction money back guarantee and a two year manufacturer's guarantee.

Stainless Steel Bird Nut Feeder
The Stainless Steel Nut Feeder will encourage feathered friends to spend more time in your garden. Its handsome, antique appearance (stainless steel with wire mesh nut cylinder) blends beautifully with any outdoor design scheme. It has a substantial capacity and can be filled with almost any kind of nuts (consult an expert if you're not sure which nut types are safe and edible for most garden birds). There's no self assembly required; just fill with nuts, hang, retire to a discreet distance a

Kenwood kMix Hand Mixer Peppercorn
The Kenwood kMix range is a whole spectrum of super stylish, ultra modern, functional appliances to soup up your kitchen and spice up your food prep. For beating, mixing and whisking, get the Kenwood kMix Peppercorn Hand Mixer. It's a gorgeous, compact hand held mixer for a range of kitchen tasks. The peppercorn black mixer has a cast aluminium body that's durable, sleek and strong. Its safety interlock function ensures it won't switch on unless all components are locked in securely. It has 5 speeds plus p

Remington Wet 2 Straight Slim Straightener
Want beautiful salon-straight hair in no time at all, without having to dry it first? You need the Remington Wet 2 Straight Slim Straightener. This straightener features variable temperature settings from 150-230°C to suit all hair types, and heats up to its maximum temperature in just 15 seconds. The high-grade ceramic Teflon-coated plates ensure even heat distribution, smoother gliding and are infused with frizz-resistant conditioners. Best of all, the straightener can be used on wet hair; no need to th

TomTom ONE V4 Carry Case
A specially designed, durable carry-case to protect your TomTom ONE from scuffs and scratches. It is large enough to accommodate the TomTom ONE and the windscreen mount, leaving no trace in your car, and saving you the hassle of detaching the device from the mount all the time. Comes with a one-year guarantee.

Sainsbury's 36 Piece Toolkit with 6v Rechargeable Cordless Drill
This affordable, fully-featured tool kit takes the sweat out of loosening and tightening screws, and a variety of other DIY tasks. The medium-sized handheld 6V, rechargeable screwdriver flicks simply from clockwise to anti-clockwise rotation, and has a small light on the base to illuminate the work area - no more fumbling in the dark, stripping screwheads or scratching paint. It has a safety lock too, to stop it turning on when you don't want it to. Also functions as a lightweight drill, and has a spirit