Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

Daewoo 20L White Manual Microwave
The Daewoo 20L White Manual Microwave is great for quick cooking, reheating and defrosting all manner of foods - and it's remarkably simple to use.

Infantino Block Party Zebra
This fun, soft zebra wagon has 4 activity blocks loaded with interesting textures, hidden surprises, and fun sounds that baby can stack, pack, dump-out or push around. Each block has a different number, textures and a rattle sound: peek-a-boo mirror, hidden picture, teether ring, lion's face, textures, colours and patterns. Suitable for ages 6 months and up.

Tu Medium Depth Baking Tray Depth Black
A high quality baking tray, made of steel and covered in enamel for durability at high temperatures. A great multi-purpose size, it's sure to be used often in the oven. It's made to last and has smooth edges. It's dishwasher safe for ease of use.

Sankey Water Butt Rain Diverter Kit
Water is an immeasurably precious resource. Make sure you don't waste a single drop by using the Sankey Water Butt Rain Diverter Kit to alter the flow of water from a down pipe, round or square, into your water butt. Once the butt is full, the overflow protection mechanism ensures that the water will go back to flowing down the down pipe until water is drawn out of the butt. The Sankey Water Butt Rain Diverter Kit fits all standard 68mm round and 65mm square down pipes.

Kenwood kMix Blender Cream
Smoothies, juices and soups are simple to make with this easy-to-use blender by Kenwood. Cast aluminium in a cream finish holds a large glass goblet ready to crush ice, cream chunky soup or whiz up a medley of fruit into a healthy smoothie. Stainless steel blades and four speed settings plus a pulse function for short bursts make light work of the toughest ingredients. An easy grip handle and anti-slip feet secure the blender in place and the jug is dishwasher safe. A metal lid with rubber seal stops spill

Wireless Cable/DSL Router
With a Wireless G Router as the central connection point for your network, your computers can share files, printers, hard drives and - via a DSL modem - broadband access to the internet. With installed security, the router protects your connected computers from unwanted intruders. You can add up to 32 computers to your network with additional desktop and notebook adapters.

Sainsbury's HP 56 Black Ink Cartridge
The Sainsbury's HP 56 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 56 ink cartridge - HP Deskjet 450ci/450cbi/450wbt, HP Deskjet 5145/5150/5151/5550/5552, HP Deskjet 5650/5652/5655, HP Deskjet 5850, HP Deskjet 9650/9670/9680/9680gp, HP Digital Copier 410, HP Officejet 4105/4110, HP Officejet 4212/4215/4219/4252/4255, HP Officejet 5505/5510/5515, HP Officejet 5605/5607/5610/5615, HP Officejet 6110, HP PSC 1110/1200/1205, HP PSC 1210/1213/1215/1217/1219, HP PSC 1310, HP

JVC Black Gumy Headphones
JVC's Gumy headphone range has been designed to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a deep jet black to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

Infantino Wiggle Worm Travel Gym
This super gym with toy arch and 3 hanging toys entertains baby through sight, touch and sound. The detachable toy bar becomes the perfect crib activity centre when secured to the sides of a cot, and the whole thing zips up into a convenient travel bag! It's a great take-anywhere play gym. Suitable from birth.

Children's White 12 Bin Storage Unit
The Children's White 12 Bin Storage Unit is a perfect place for your kids to keep their toys! A sturdy frame holds a dozen coloured plastic bins which will comfortably and conveniently hold all their toys. Practical and attractive, the unit's 12 storage bins provide enough space for plenty of playthings, keeping them stored in open containers even small people can reach when they need to. The Children's White 12 Bin Storage Unit requires some self assembly, fits in a corner and is easy to clean.

Gordon Ramsay Mug 4 Pack
With a ribbed exterior finish and a gradual widening of the mug towards the top, these mugs ooze European café style. A half love heart handle adds a shapely extra touch that complements the mug. The mugs are a soft cream colour, and measure 9cm tall and have a top diameter of 10cm.

Tefal Toast n Egg
All your breakfast foods cooked in one machine? You can with this model by Tefal. It's got a two slice toasting facility, egg poacher and a warming tray for pre-cooked meats. This multi-functional toaster can perform each task separately or simultaneously depending on how hungry you are! The wide slots can accommodate thick and thinly sliced bread or muffins, croissants or bagels and a high lift function makes removing even small pieces a simple and safe task that doesn't involve burnt fingers. An egg poa

Vacu Vin Stainless Steel Wine Cooler
With the elegant Vacu Vin Rapid Ice Wine Cooler, you can have the luxury of a wine cooler without the mess of an ice bucket. Acting as a cool sleeve or a jacket for your wine, the cooler chills wine in about 5 minutes and stays useable for hours. Made of sleek brushed stainless steel, it holds a single bottle of wine and makes for a lovely presentation on any table. Simply place the wine cooler insert in the freezer for 6 hours, slip over the bottle and leave to stand for 5 minutes for perfectly chilled wi

Slatted Bamboo Cupboard White
It is easy to run out of storage space particularly in modern homes where expansive cupboard space and nooks and crannies for shelving aren't always in the design make-up. If you're in need of somewhere to store books, DVDs, beauty products or toilet rolls this slimline cupboard with one interior shelf could be really useful. Made from white painted wood and bamboo for a contemporary look, this cupboard would look neat in a bathroom, bedroom or living room. Its flat top lends itself to storing further odds

Ecoiffier Fire Station Playset
Little children can let their imaginations take over as they transform into fire-fighters with this bold-red fire station complete with firemen. A helicopter and helipad are even on hand for those emergencies when a fire truck just won't do! Suitable for children over 18 months.

Sainsbury's 500W Hammer Drill
For all your household DIY and carpentry projects, refurbishments and repairs, get the Sainsbury's Hammer Drill. This 500W drill is lightweight, easy to use and mains powered - meaning it requires no battery pack and no charging - it's ready to use. It has a 1.8m electrical cord and optional hammer action. The Sainsbury's 500W Hammer Drill works at variable speeds from 0 to 2,800rpm for a chuck capacity of 10mm for metals, 13mm for concrete and 13mm for wood, and has reverse action for extracting screws,

Sainsbury's Basics 1.7L Cordless Kettle 2200W
A no frills kettle with a removable scale filter. Cordless, it sits on a base that features cable storage, so the worktop won't look cluttered. The water level (to 1.7L) is marked on both sides of the handle as well, making it easy to use both left or right handed.

Prestige Country Kitchen 5 Piece Cookware Set Almond
With porcelain enamel exteriors, these almond coloured pans are easy to clean and appealing to the eye. The colour is versatile and would go with any kitchen colour scheme whilst the DuPont non-stick interior makes for easy cleaning and scratch free pans. The lids are close fitting which helps lock in flavours, moisture and nutrients and the clear lids enable you to keep an eye of your cooking without having to keep lifting the lid and letting the heat escape. The soft touch riveted handles look good but

Autocare Jump Leads 3m
An essential piece of kit for your car, because you never know when you'll need them to get yourself, or someone else out of a jam. These heavy duty cables are rated up to 400A and are suitable for cars with engines up to 3.5L. The colour coded, insulated croc clips insure both your safety, and correct connections every time. The PVC covered wire is extra flexible and heat, oil and acid resistant. The 3m cable is 100% copper. 1 year guarantee.

Sainsbury's Electric Detail Sander
For all your household DIY and carpentry projects, refurbishments and repairs, get the Sainsbury's Electric Detail Sander. This 125w sander is lightweight, easy to use and mains powered - meaning it requires no battery pack and no charging - it's ready to use. It has a 1.8m electrical cord and comes supplied with a piece of 120 grit sanding paper. The Sainsbury's Electric Detail Sander works at 12,000 orbits per minute for fast, efficient sanding and the hook and loop accessory fastening system allows for

Tu 5 Piece Gadgets Set Red
Every kitchen needs a few classy gadgets for those specialised culinary tasks. This handsome set from Sainsbury's comprises all the essentials - a tin opener, pizza cutter, Y-shaped vegetable peeler, spice or parmesan grater and garlic crusher - each of them functional and elegant in gleaming stainless steel with durable red handle. It's everything your kitchen requires in one single set!

LEGO City Off Road Fire Truck
Take charge and put out brush fires as the Fire Chief of LEGO City, with the LEGO City Off Road Fire Truck. The 131 piece set includes the Fire Chief mini figure, his rescue truck and trailer full of great fire fighting equipment, including a fire extinguisher, axe, fire hose attached to the trailer and a saw! LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimula

Wireless Cable/DSL Router
With a Wireless G Router as the central connection point for your network, your computers can share files, printers, hard drives and - via a DSL modem - broadband access to the internet. With installed security, the router protects your connected computers from unwanted intruders. You can add up to 32 computers to your network with additional desktop and notebook adapters.

Peppa Pig Fold and Go Easel
Draw on the chalkboard, or use the special pens provided on the wipe clean board, then erase and start again! Or you can clip on a colouring sheet and make a Peppa Pig drawing to keep. The easel set has sliding drawers to store the contents in: 12 marker pens, eight crayons, six chalks, colouring pages, clean up sponge and full instructions. Suitable for ages three and up.

Sprig Baja Scout Dune Buggy
Smaller than the Sprig Discover Rig is the sidekick vehicle Baja Scout. Adventure guide Miki Flinders wants to take his friends on a tour of the Australian Outback, and kids can come along! The Sprig Baja Scout comes with a Miki Flinders figure and can hold him plus one other Sprig character as they head out across the plains of the Australian desert. The Sprig Baja Scout has a pump-action powered light feature that will illuminate Miki's LED headlamp! The Baja Scout is made from Sprigwood, a 100% durable

Samsung HT-BD1220 Blu-ray Home Theatre System
Experience photo-realistic television and deep, bassy, engulfing 2.1 stereo sound with this Blu-ray home theatre system from Samsung. Connect it up to an HDTV to experience clarity and detail of both visuals and audio with Blu-ray, high definition movies. Blu-ray players are the next generation of video technology, offering stunning HD video. Movies on Blu-ray Discs contain up to four times the resolution of DVDs for incredible clarity and stunning audio quality. If you have an HDTV, a Blu-ray player is th

Binatone 3.5-Inch Satellite Navigator
Binatone's B350 comes with full maps of the UK and Republic of Ireland, as well as all the essential GPS functions - satellite navigation, voice-guidance, postal code search and speed camera alert. While it's ultra-slim, small and light enough to fit into a shirt pocket or bag when not in use, it's not so fiddly that inputting a destination and viewing maps is a problem. The bright, anti-reflective, touch screen offers amazing 2D and 3D navigation views, and there are literally hundreds of thousands of pre

Poach Pod Green
These clever little pods are perfect for poaching eggs, baking flans and cakes, or moulding chocolates. They are made from heat resistant silicone (to about 350°C), making them flexible, non-stick, and perfect for the oven or for poaching. These cute little kitchen additions come in a fresh green colour. They float in water to keep your eggs in tact when poaching. Microwave and dishwasher safe.

Tontarelli 25L Bullet Bin
Perfect for the kitchen, a storage room or the garden, this hard-wearing bin is sturdy and would work perfectly indoors or out. Compact sized with a matt finish, the glossy silver lid has a retractable window with an outer lip for easy sliding. Features ventilation holes and is easy clean.

Tu Porcelain Dinnerware 16 Piece Set
Simple white porcelain dishes go with any kitchen and compliments any table. Sturdy and elegant, these dishes will last through every season. The set features: dinner plates x 4, side plates x 4, cereal bowls x 4 and mugs x 4. These pieces are both dishwasher and microwave safe.