Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Police Bike
The Kids@Play Police Bike, a children's ride-on battery powered bike, is a ton of fun! Kids will have no trouble with the easy to use forward and reverse controls and foot-operated accelerator. The sturdily constructed body is bright white, with Metropolitan Police detail that they'll love. The bike runs off a 6V rechargeable battery and comes with a UK charger and mains adaptor. The large seating area is comfortable and the big, chunky wheels offer a smooth, stable ride. Full safety instructions and an op

Sainsbury's Extra Deep Small Bookcase Beech
Sainsbury's has created this bookcase to help out with all your storage needs. This model has 3 shelves, 2 of which are adjustable allowing you to tailor the bookcase to your exact needs. Although intended for books, this beech effect case could display and store DVDs, beauty products and other small ornaments. Arrives flat packed requiring full assembly, so it can be put together in the correct room without having to squeeze it through a door or stairwell. Full instructions and fixtures come included in t

Sanyo Digital 25L Microwave Oven Silver
A great value family microwave that features 10 power levels, a 99 minute digital timer, a speed weight and defrost feature, as well as a child lock. There are 6 direct access menus for commonly microwaved foods such as baked potatoes, popcorn, drinks, frozen meals, pizza plus a useful reheat function. The turntable ensures even cooking while a rating of 700W ensures speed. One year guarantee.

De'Longhi Icona 4 Slice Toaster Black
Four variable size slots and 6 heat settings will ensure your toast - from thin slices to big doorsteps - is exactly to your liking. Each pair of slots can be used independently to save energy, while extra deep slots allow for larger slices. A high rise function means even the smallest of slices can be easily removed. A frozen bread setting and reheat function are great for hectic lifestyles, while a mid cycle cancel button means you can pop your toast up at any time.

iDect V2i Twin Telephone
These ergonomically designed DECT phones give you up to nine hours' talk time and 100 hours of standby time. Each handset has a 300m range from the base, giving you ample freedom of movement while talking. With up to 15 minutes of recording time on your answer machine and 50 name and number memory storage, these phones are ideal for any home. Other features include a built-in speakerphone, caller display and mute button . There are also 10 different ringtones to choose from and number redial for the last

Tu Leaf Blossom Embroidery Bedset White
This pretty duvet cover and pillowcase set comes in fresh crisp white with pale green embroidered leaves and a pleat detail giving lending a sense of style. The thread used to create the leaves has a light sheen that really lifts the design. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Epson T0554 Yellow Ink Cartridge
The Epson T0554 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson T0554 ink cartridge - EPSON Stylus Photo RX420, 425, R240, R245, RX520. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Rushbrookes Kids' PVC Flamenco Pink Apron
Keep your kids' clothes clean whether they're helping you in the kitchen, expressing themselves creatively with finger paint or assisting Dad in the garden. The pretty pink and white polka dot print will delight young ones, and the wipe clean PVC front will delight you! When Rushbrookes first began manufacturing aprons for Smithfield Market's butchers in 1837, the iconic butcher's stripe design was created. 170 years later, the range of designs and patterns available has broadened and expanded, but Rushbr

Duracell Mobile Charger
This portable power-hub delivers energy from four ActiveCharge AAs to a range of high-drain devices such as MP3 players, digital cameras and Blackberries. It can charge AA or AAA rechargeable Nickel Metal Hydride (NiMH) batteries by plugging the unit directly into a mains or car outlet. A USB port means you can also charge your USB-enabled devices. The pack comes with two AA pre-charged rechargeable batteries - perfect for people on the go.

Razor Ripstik
You don't have to snowboard to carve back and forth! The Razor Ripstik has inline castor trucks and a dual pivoting deck to provide the same experience on solid ground. The concave deck makes for a more comfortable ride with increased foot control, and the special design means you can accelerate and steer without pushing. The Razor Ripstik has urethane wheels with ABEC bearings for a smooth ride. It's suitable for kids aged 8+.

Ewbank Rechargeable Floor Sweeper
The Ewbank Power Rechargeable Floor Sweeper is portable, light and easy to use and can be used to clean carpets, tiles and laminate floors. The 4.8V motor is rechargeable and gives up to 20 minutes' operation from a single charge, so it's cordless for hassle free use. The easy to empty dustpan makes it simple to clear out, and there's even a wall bracket for out of the way storage.

Genoa Chair Leather Chocolate
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provides firm support and stitching detail throughout lends a neat finish. Four wooden feet raise the chair just slightly off the ground, so protecting its underside from damage. The leather on this sofa is corrected and pigmented - see our Furnitu

Champneys Fresh Face Illuminated Mirror
This gorgeous illuminated eight inch mirror finished in satin nickel steel gives you a glare and fog-free reflection at any time of the day or night, with a regular mirror for everyday use and a magnified mirror for when you need to get in close. The light has three brightness settings and is easily adjusted by tapping the base. The transparent cord and plug match the sleek, modern look of the mirror, which rotates on an angled metal fitting. 2 year guarantee.

Western Digital My Passport Essential 500GB Portable Hard Drive Black
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 500GB worth of data, you can store or backup 125,000 MP3 tracks, 142,000 digital photos, 220 hours of DVD quality video or 60 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Duracell Active Charge Rechargeable AA Batteries 4 Pack
These NiMH rechargeable batteries are ideal for high drain devices such as digital cameras. They retain their charge for much longer than other rechargeable batteries and come ready-charged. They can be recharged 100s of times.

Baby Annabell Stroller
With this practical stroller, Baby Annabell can get out and about easily. The stroller has adjustable handles and there is a safety strap to keep her safe. Lightweight and compact, it folds for easy storage. Suitable for ages 3+.

Apple iPod Shuffle 1GB Pink
The ingenious iPod Shuffle is not like most MP3 players. For the music lover who likes a surprise, the Shuffle takes a random selection of music from the user's computer and plays it randomly when you press play. The 1GB model has room for around 240 songs and at a tiny 4.12 x 2.73cm, is ideal for listening when jogging, commuting or at the gym and the useful in-built clip keeps it attached securely to clothing.

Philips Rotary Shaver 8260
The Philips Rotary Shaver 8260's shaving heads have 3 tracks for 50% more shaving surface than standard rotary shaving heads for a faster, closer shave. The shaver's super lift and cut technology lifts the hair away from the face, allowing you to shave nearer the root for an extra close - yet comfortable - shave. The precision cutting system has ultra-thin shaving heads with slots to shave long hairs and holes to shave even the shortest stubble, while the reflex action system adjusts to every curve of your

in-tune Dynamic Headphones IS4
in-tune Dynamic headphones ensure that you hear your music with minimal outside noise interference. The high quality driver units give crisp treble and deep bass in a comfy design. Perfect for everyday use.

Copper Rectangular Lantern Bird Nut Feeder
The Copper Rectangular Lantern Nut Feeder will encourage feathered friends to spend more time in your garden. Its handsome, antique appearance will blend beautifully with any outdoor design scheme. At 22cm tall, it has a substantial capacity and can be filled with almost any kinds of nuts (consult an expert if you're not sure which nut types are safe and edible for most garden birds). There's no self assembly required; just fill with nuts, hang, retire to a discreet distance and watch the birds fly in. The

Duracell Plus AAA Batteries Pack of 4
Suitable for all appliances requiring an AAA battery.

HP 300 Black Ink Cartridge
The HP 300 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 300 ink cartridge - HP Deskjet D2560, HP Deskjet F42244, HP Deskjet F4280. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

D and T Brushed Brass 400W Touch/Remote Control Dimmer Switch
Adjust the feel of your home with this smart, remote-controlled brushed brass dimmer switch - without even getting up from your favourite chair. Perfect for when you want to create a cinema atmosphere to watch a movie, or perhaps create a more romantic mood!

PURE One Mini Pink DAB Radio
A brilliant performer, this small, square portable radio punches above its weight in terms of sound quality, both from its digital receiver to its speaker. Available in three colours, this is the soft pink version. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. 16 presets let you quickly jump between your favourite radio stations. It has a headphone jack in case you need to listen without disturbing others, but you can also plu

S&C Three-tier Stand for up to 37-inch TVs Black Glass
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This ZIN322125/BKI model is a three-tiered, blackened aluminium and black glass construction. It has a cable management feature to reduce cable clutter. Good for use with up to 47-inch televisions. The glass is toughened safety glass, so it can take the

Philips DAB Clock Radio AJB4500/05
This smart DAB clock radio is packed with useful features and extras. Aside from displaying the date and time, it can be set to wake you to the radio or an alarm (with steadily increasing volume for a gentle awakening). The DAB features Smart Scan, which automatically searches for available stations in your area, and scrolling text (which can be paused) with song and station information. Meanwhile, the FM radio has digital auto tuning and there are 20 station presets. The backlit LCD display won't keep yo

Epson TO48140 Black Cartridge
The Epson TO48140 Black Ink Cartridge is compatible with any Epson printer that takes an Epson TO48140 ink cartridge - EPSON Stylus Photo R300, R200, RX500, RX600, RX620, R220, R340, R320, RX640. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Edublocks - 50 pcs
A young architect's mind can be aided with having 50 pieces of Halitit Edublocks at their disposal. These large, durable blocks will help your child develop their creativity skills. It might not be the housing extension you'd always dreamed of, but getting them started early may pay dividends in the future! Suitable for children of all ages.

Simplehuman Semi Round Recycle Pedal Bin 40L
Recycling is essential for the environment, so why not make your earth friendly duties stylish! The Simplehuman bin is made of fingerprint-proof stainless steel which will help to keep it grime free. The semi-round recycler has two colour-coded inner buckets (both 18.5L) to separate your rubbish from recyclables. The space-efficient shape is ideal for busy areas, while the slim profile hinge allows the bin to fit snugly against the wall. Simplehuman's smartbucket bag change system and lid shox" technology

Rushbrookes Tumbling Leaves Apron Black
Get cooking in style in the Rushbrookes Tumbling Leaves Apron. This lovely black and ivory full fronted apron is durable and stylish, with long straps so that one size fits all. It has two pockets for tools and utensils and can be washed either by hand or in the machine. When Rushbrookes first began manufacturing aprons for Smithfield Market's butchers in 1837, the iconic butcher's stripe design was created. 170 years later, the range of designs and patterns available has broadened and expanded, but the ma