Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Much more than just an online version of your local Sainsburys, the Sainsburys Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsburys insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsburys UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsburys online Sport & Leisure section.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Tu Classic Droplet Table Lamp CreamBaby Annabell Bathrobes and Shoe Luxury SetYork B500 Multi Functional Barbell BenchSamsung LE19B450 19" HD Ready Digital LCD TV Black4' 2 in 1 Pool and Air Hockey TablePanasonic 26" HD-Ready Digital TV TX-L26X10BGelert Kids Camouflage Sleeping BagZap Cotton Drill Beanbag PinkPhilips Portable CD/FM Player AZ102S/06Tu Black Aluminium 18cm Saucepan with LidGloE Clap and Glow BearHoover Airvolution Freedom Pets Vacuum CleanerTomy Thomas Loop LoopBelkin 17" Messenger Bag Jet/CabernetSainsbury's Adult Cycle Helmet Adult Silver/BlackMitre Rebounder Goal 6 x 6ftBarbie Clean Up PupLausanne Large Sofa MochaJamie Oliver Professional Series MilkpanBodum Columbia Coffee Maker 8 CupThermos Orion Soft Touch Travel MugMasterplug 5m 4-way Cassette Reel Extension CableFettu Pasta MakerApple Universal DockMinky Pro WorkstationRowlinson Rustic SeatLexmark 24 Colour Ink CartridgeBuckarooSalter 1036 LCD Kitchen Scale WhiteRowlinson Honey Playhouse
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Tigger 3 Piece Christening Set
Perennial children's favourite Winnie the Pooh lends his image to this highly collectible gift set. The Royal Doulton Winnie the Pooh Christening Set is a perfect, thoughtful gift with which to celebrate a child's naming ceremony, with its delightful domestic scene from Little Twitching. The set comprises a christening plate, bowl and a handled hug-a-mug, all featuring iconic images of the loveable, mischievous Tigger. Made from fine china, gift boxed and dishwasher safe, the set will be a cherished and c

Ross 27" Fixed LCD Wall Mount
Suitable for televisions from 13" to 27" and up to 20 kg in weight, this easy to install, low profile LCD wall mount is hung with a picture style mounting.

Tu Pillowcase Non-iron Pair Cream
These convenient non-iron pillowcases in cream are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C

Minky Easy Loader Airer
The Minky Automatic Airer is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It unfolds from flat to fully extended in a single move and secures itself in position automatically with a safe, simple locking system that's equally simple to unlock when the laundry is dry. It has plenty of hanging space and is equipped with a large top shelf for "dry flat" items like delicate wool jerseys. The Minky Automatic offers a whopping 20m of total drying space, yet folds flat for ea

Nicky Clarke Compact Rollers
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Style your hair into salon curls at home with the Nicky Clarke Compact Rollers. The set contains 12 heated rollers with easy-to-use clips for creating gorgeous curls, spirals and waves. The rollers have indicator lights that change colour from red to white when they are ready for use, and the compact system heats up six at a time. Nicky Clarke Compact Rollers has universal volt

Rowlinson Decking Kit and Balustrade Kit and Pergola Kit
Diversify and beautify your garden landscape with the easy to assemble Rowlinson Decking, Balustrade and Pergola Kit. Create the perfect setting for entertaining, outdoor dining or simply to soak up the sun on a summer afternoon. Large or small, your garden's natural beauty will be greatly enhanced by this exquisitely simple deck, which will fit into a right-angled corner. Simplicity, individuality and versatility are the hallmarks of the Rowlinson decking system. All the components you need are provided r

Sony DVD+RW Blank Disks 10 Pack
A pack of 10 rewritable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Epson T080 Magenta Ink Cartridge
The Epson T080 Magenta Ink Cartridge is compatible with any Epson printer that takes an Epson T080 ink cartridge - EPSON Stylus Photo R265/R360/RX560/R285/RX585/RX685, EPSON Stylus Photo PX700W/PX800FW. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Nerf Dart Tag
Nerf Dart Tag is modern take on the game of tag. Pop on the vest and fire the shooter at your opponent as they do the same to you. There are 15 variations of the game (rules included) - not counting the ones you make up yourself, of course! The set includes 20 micro-darts, 2 dart tag blasters (which hold 10 darts each and feature auto-advancing barrels), scoring vests and safety vision glasses. A great way for kids to let off steam, practice their aiming skills and have fun, all while being active. Nerf

Ross Satellite Extension Lead 1.5m
Satellite extension cables with dual female connectors. Suitable for connecting a satellite or digital decoder box to the dish outlet, or for connecting to or from a signal booster or digital TV/FM aerial. This extension lead includes a coupler, and the connectors are nickel-coated.

Easy Karaoke R&B Classics
Beat the recession by organising a fun karaoke night in! Easy Karaoke R&B Classics is a set featuring loads of hit rhythm and blues tracks - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Jamie Oliver Tumblers 4 Pack
This set of four tumblers by Jamie Oliver is great for picnics and outdoor parties. Made from durable plastic they are shatterproof so can withstand accidental knocks. The clear tumblers are generously proportioned with a wide lip and have a capacity of 400ml. Light and easy to hold, they come in a handy carry-pack for easy travelling and would make a perfect present.

Kenwood Jug Kettle Stainless Steel
This stainless steel kettle with black accents has a rapid boil feature so you don't have to wait long for your cuppa! A concealed element and washable filter contribute to a limescale-free drink, while a water window allows you to see exactly how much water is in the kettle. A safety cut off feature prevents the kettle from boiling dry while anti-slip feet reduce the potential for slipping or scratching on surfaces. Suitable for left or right handed users, the easy grip handle and 360 degree base means t

Singer 1507 Sewing Machine
Design, make and repair your own clothes, linen and textiles with the Singer 1507 Sewing Machine. The Singer 1507, made by a company drawing on more than 150 years of experience, is a lightweight, compact machine ideal for first time users. With quick easy threading and seven built in automatic stitches, the Singer 1507 Sewing Machine is simple to thread and operate - the perfect machine for general sewing about the house. Despite its compact, lightweight design, this machine can handle a variety of heavy

Take Along Thomas Work and Play Engine Shed
Young fans of Thomas the Tank Engine and his friends will all love this Take Along Thomas Work and Play Engine Shed playset. The portable playset opens out to expose the revolving platform that helps Thomas and his friends change direction. The Engine Shed can house up to 8 engines at once - room for Thomas and so many of his friends! You can add more Thomas playset pieces and figures to expand the play area and possibilities. The Take Along Thomas Work and Play Engine Shed playset works with all other T

Vax 2000 Series Cylinder Bags
Replacement vacuum cleaner bags for Vax 2000 series vacuum cleaners, and others including the 5000 and 6000 series. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 4 bags. Fits the following VAX machines - 121 Series: 101, 111, 121, 221, 223, 21 Series, 23 Series, V1050, V1100, V1200. 2000 Series: 2000-2100, 2300, 2500. 4000 Series: Powa 4000-4100. Rapide 5000 Series: 5000, 5100, 5110, 5120, Rapide Plus, 5130, 5140, 5150, 6130, 6130S, 6130XS, 6130E, 6131, 6135 Carvax, 6140 Petvax, 6150SX, 6151SX, 6155 Family Vax.

Jungle In My Pocket Monkey Hang-Out
Help Monkey Mum Madge and her three babies move into their funky new Monkey Hang-Out! Lift up the roof to reveal a pink bedroom, then pull back the Hang-Out walls to open up the monkeys' living room. Outside you will find Marti, Memphis and Mimi's favourite tyre swing hanging from the tree branch. While her babies are outside having fun, Madge enjoys a quiet moment relaxing in the lounge in her comfy armchair. The Jungle In My Pocket Monkey Hang-Out Playset includes the Monkey family - exclusive to this pl

Vidal Sassoon 2000W Silky Performance Dryer
Create confident styles with Vidal Sassoon's powerful 2000W Silky Performance Dryer. Multiple heat and speed settings work with the air concentrator nozzle to give flexible styling and a precision touch. An ergonomic handle ensures comfort, while a removable end-cap and hang-up loop make it the perfect travelling companion.

Sally Toddler Doll
Sally Toddler is a beautiful 63cm doll with a lovely face and shoulder length blond nylon hair. Sally wears a trendy layered look with a glitter print on her shirt, leggings, a white skirt and sweet pink ballerina shoes. She is soft bodied, making her the perfect friend to cuddle and love. Suitable for ages 3+.

Tu Rebound Pillow Pair
Tu Rebound Pillows are sold in packs of two and are filled with a unique rebound spiral fibre to ensure a long life. Designed to return back to their original fullness after a night's sleep when plumped up, these rebound pillows are soft and supportive. Ideal for front and back sleepers. Machine washable and suitable for a tumble drier.

Samsung R505 15.4-inch Laptop Silver
A high-quality notebook from Samsung with a large, 15.4-inch high-resolution display with plenty of processing muscle behind it. This is a flexible laptop, ideal for more advanced applications at home or on the go. Silver, modern "Aura" design, together with hardened, non-scratch lids and stronger edges, protects the computer from the inevitable knocks of life on the move. The 2.0GHz AMD processor with 2GB of memory will let you run all sorts of programs with no performance problems. The perfect widescr

Braun Xpressive Wet and Dry Epilator
In or out of the bath, the Braun Xpressive Wet and Dry Epilator allows you to get smooth epilated legs while in the bath - ensuring a gentler epilation. The epilation head features a unique arrangement of 40 tweezers and SoftLift tips for greater efficiency. Thanks to its pivoting feature, it adapts to body contours, for better short hair removal and thoroughness. The massage system stimulates the skin before and soothes it after the hair is pulled out to significantly reduce the pain sensation. Cordless

Different by Design Hard Anodised 20cm Saucepan
The Sainsbury's Different By Design brand leads the pack with this aluminium saucepan with glass lid. Suitable for boiling veg, cooking pasta or heating soup for the whole family, the pan heats evenly and is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the heat perfectly for shorter cooking times. Constructed from lightweight, durable aluminium with cast stainless steel handles

York X101 Cross Trainer
If you're new to the prospects of home exercise, then this compact cross trainer from York is a perfect purchase. Well constructed, it has 8 fitness test programmes for simple and effective exercise routines. A large LCD display shows which work out you are doing and shows four different result functions. Measuring 136 x 65 x 153cm, this black and red cross trainer uses manual magnetic resistance and an adjustable stride length means you can match it to your own natural stride pattern. The maximum user wei

Odyssey Tumble Twist Bath Mat Charcoal
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This rich grey will add a touch of style to any bathroom.

Tu Circles Print Duvet Set Black
An attractive duvet and pillowcase set with a stylish black circle design printed over it. Made of polycotton, the single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature poppers to seal the duvet cover. Single duvet covers measure 135cm x 200cm, double duvet covers measure 200cm x 200cm, and king size duvet covers measure 230cm x 220cm. The housewife pillowcase measures 75cm x 50cm. Machine wash at 40°C.

Pavilion Trunk Coffee Table
The Pavilion Trunk Coffee Table is a low, handsome table incorporating two rows of three small drawers ideal for storing many things including photo albums, CDs, DVDs or toys. Finished with an attractive low sheen varnish to show of the beauty of the oak grain, this table will blend beautifully with other pieces from the attractive Pavilion range. Oak has been a popular choice of timber for British furniture for hundreds of years. The wood has an attractive colour and grain, and is tough and hard-wearing.

Jamie Oliver Professional Series Milkpan
This milk pan has a multi-layer base made up of stainless steel with an aluminium core around a copper coil, making this pan not only an excellent conductor and even distributor of heat but also suitable for all hob types including induction. The cool touch stainless steel handles have a rubber grip for comfort and ease of handling. However, the handle should still be treated with caution and we recommend using oven gloves. This pan is dishwasher and oven safe.

Morphy Richards 2400W Mulberry Comfigrip Turbo Tip Steam Iron
The Morphy Richards 2400W Comfigrip Turbo Tip Steam Iron has a vast array of features to let you get the most out of your laundry with far less fuss than ever before. Morphy Richards's tip technology produces a powerful shot of steam to help you iron the trickiest of items either horizontally or vertically. The anti-scale system prevents the build-up of limescale for great performance that lasts and lasts. The easy view 350ml water tank lets you keep an eye on your water levels while you iron for longer wi

Tu Pillowcase Non-iron Pair Grey
These convenient non-iron pillowcases in grey are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.