Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

At the brand new Sainsburys Online Store you'll find everything that you'd find in your local Sainsburys plus much else besides, including the Sainsburys Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsburys online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsburys you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

Odyssey Tumble Twist Bath Mat Teal
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This deep aqua colour will add a splash of vibrancy to any bathroom.

HP 300 Cyan Ink Cartridge
The HP 300 Cyan Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 300 ink cartridge - HP Deskjet D2560, HP Deskjet F42244, HP Deskjet F4280. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Hannah Montana Microphone Fleece Blanket
Perfect for any tweener who loves the hit TV show Hannah Montana, this comfy polyester throw will have them curled up cosy and warm for the whole winter! Made from 100% polyester, the throw measures 120x150cm, perfect for over the covers on a chilly night. It can be machine washed at 40°C and tumble dried.

Duracell Rechargeable AAA Batteries 4 Pack
These NiMH rechargeable batteries are ideal for low drain everyday devices and are capable of being recharged up to 1,000 times.

De'Longhi Stainless Steel 4 Slice toaster Steel Cream
If you like toast, or have a large family, the De'Longhi four slice toaster is just what you need. Each pair of slots can be used independently to save energy and they're extra deep to allow for larger slices and crumpets. A high rise function means even the smallest of slices can be easily removed and there's a dial to set the level of browning, plus a defrost and reheat button. A cancel button stops the machine mid cycle should you realise that your toast is brown enough.

Smart Trike Plus for Girls
Toddlers can improve their confidence and balance on the Smart Trike Plus. It has many adjustable features to enable either total independence or parent interaction such as a removable telescopic steering handle and lockable pedals to allow tots to be pulled around or practise their motor skills and go it alone! A removable sun shade protects delicate heads from heat in the summer and the adjustable seat can be raised as your little one grows. Finished in a bright pink metal and plastic mix, this Trike loo

Odyssey Towel Black
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.

Kenwood Smoothie 2 Go
This smoothie maker by Kenwood is great for hectic lifestyles and with two travel mugs included you can whiz up your fruit, flip the jug off its stand, replace the blades with a drink lid and dash! Two different speed settings are available for different smoothie textures. A stand in silver and transparent jug create a neat and contemporary look. A measure gauge helps with exact amounts and gives you the option to mix cocktails! Kenwood has even included a handy recipe card to inspire you with blending pos

Gormiti Volcano Playset and DVD
Fire Mountain contains loads of secret hiding places, traps and weapons for attack and defence. The pack also includes two "People of the Volcano" figures, two trading battle cards detailing the description of each character and his story, an A3 collectors' poster showing different playing modes to plan strategic battles and attacks, and a DVD with the first Series 1 episode "The Origins" and the Gormiti Gallery. Suitable for ages four and up.

Duracell Plus CR2 Batteries Pack of 2
Suitable for all appliances requiring a CR2 battery.

SanDisk 4GB SD Memory Card
With the space for 4GB of data, you can be safe in the knowledge that this card will have the capacity for all the holiday photos of even the most proficient amateur photographer. Ideal for slotting into your digital camera, whether you're travelling to Phuket or Putney, no matter the special occasion, you would be hard pressed to fill this card. With the ability to stay intact even after a 10-foot drop, Secure Digital cards don't come much more secure - just don't drop it when it's inside your camera!

Lausanne Regular Sofa Chocolate Leather
The contemporary-styled Lausanne regular sofa is perfect for lounging. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled and reversible for a longer life. UK-made, this sofa looks great in a wide range of modern decors and offers supreme comfort. The leather is corrected and pigmented - see our Furniture Buying Guide for a full explanation of these terms. As this product is made to order, please note that it is excluded from our 30 day

Belkin iPod Touch Leather Sleeve
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin iPod Touch Leather Sleeve. This sexy black leather sleeve will fit any 2nd generation iPod Touch. The clear screen protector lets you navigate menus as easily as ever, while the sleeve's design allows access to the ports and dock connector. The Belkin iPod Touch Leather Sleeve is made from structured, durable leather and carries a lifetime manufacturer's guarantee.

Tu Damask Duvet and Pillow Set Teal
Perfect for adding a funky splash of colour to any room, this teal and sky blue duvet and pillowcase set are sure to provide a retro chic look. The bedding is made of a cotton blend. The single bed set contains one pillowcase and one duvet cover, the double and kingsize contain one duvet cover and two pillowcases. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220cm. The housewife pillowcases for all size sets are 75cm x 50cm. Machine wash at

Zap Cotton Drill Beanbag Pink
For relaxed informal seating it's hard to beat a beanbag. This one's pair-shaped and has a removable, washable hard wearing cotton cover. It's not suitable for children under 3.

Sainsbury's 3 Piece Powertool Set
This 3 piece toolkit from Sainsbury's has a cordless drill, a smaller cordless screwdriver, and a handy, mains-powered sander. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug-in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to anti-clockwise rotation. A safety-lock stops the drill/screwdriver from switching on when not desired. The smal

Hannah Montana Secret Star Duvet Set
Perfect for tweeners who love the hit TV show Hannah Montana, this duvet and pillowcase set will delight your youngster! Made from 55% cotton and 45% polyester with a 132 thread count, the duvet cover fits a single bed duvet (200x 135cm) and comes with a single standard pillowcase. For extra convenience, the set can be machine washed at 40°C and tumble dried.

Different by Design Double Griddle
The Different by Design Double Griddle is absolutely ideal for fry ups! The surface combines a ridged area and flat area, so it's perfect for eggs, meat, vegetables, seafood and much more. Made from black enamelled cast iron it can be used on both gas and electric hobs. Suitable for hand washing only. Please note that this product can get very hot, and is recommended for use with oven gloves.

Ken Hom 27cm Non Stick Carbon Steel Wok
A wok with the seal of approval from one of the most famous Chinese chefs of all time. Whether it be chow mein or stir fried veg, a wok is an essential pan in any kitchen. With a non-stick coating specifically designed for carbon steel woks, cleaning is less stressful and cooking is quick and easy. Suitable for electric, gas, sealed, ceramic, and halogen hobs.

White Hogarth Design Cabinet
This White Hogarth Design Cabinet is an attractive, multi-purpose, free standing storage cabinet for your bathroom. Made from white painted reclaimed MDF, it's a single door cupboard with a useful shelf. Inside the cabinet is an extra, adjustable shelf, making a total of 4 storage surfaces. The White Hogarth Design Cabinet requires some self assembly, fits in a corner and is easy to clean.

Wood & Slate Bird Seed Feeder
The Wood & Slate Seed Feeder will encourage feathered friends to spend more time in your garden. Its quaint, natural appearance will blend beautifully with any outdoor design scheme. At 24cm tall, it has a substantial capacity and can be filled with any type of birdseed (consult an expert if you're not sure which seed types are safe and edible for most garden birds). There's no self assembly required; just fill with seed, hang, retire to a discreet distance and watch the birds fly in. The Wood & Slate Seed

Vax Mach 3 Upright Vacuum Cleaner
The Mach 3 upright comes complete with an onboard crevice and dusting tool and two extension tubes for reaching into nooks and crannies. Pet owners will appreciate the turbo tool brush that agitates deep into fibres to remove stubborn pet hair. It's got an HEPA filter to catch the smallest of particles for a thorough and fresher clean. Wheels make for easy manoeuvrability while built-in cable storage and a carry handle make this machine easy to use.

Optima 2GB MicroSD Memory Card
A high capacity, 2GB MicroSD memory card, little bigger than a fingernail, the Optima 2GB MicroSD Memory Card is compatible with any electronic devices that support MicroSD cards, especially mobile phones, smartphones, MP3 players and other portable devices. The product comes with a MicroSD card adapter. Simply slip the tiny MicroSD card into the adapter, and it functions like a regular SD card for use in larger portable devices or card readers. The card features quick transfer rates and low power consump

Jones Amigo Travel Alarm Clock Chrome
This travel timepiece has a retro vintage look - why lose out on style just because you're away from home? The durable protective plastic case opens to reveal a classic Fifties style dial, run by a quality quartz mechanism. The Jones Amigo Travel Alarm Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Duracell Rechargeable C Batteries 2 Pack
These NiMH rechargeable batteries are ideal for low drain everyday devices and are capable of being recharged up to 1,000 times.

Philips Jug Kettle White
Help save the environment and your bills by using this energy-saving kettle by Philips. With its cup-gauge water level indicator you can avoid boiling more water than you need which will save energy. A double-action water filter makes for cleaner water and a cleaner kettle, as a scale collector attracts scale from the water and the filter stops the remaining particles from being poured into your drink. Cordless and safe to use, this white and grey 1.7L kettle has an automatic shut-off feature, double-boil d

Silentnight Latex Comfort Pillow
The latex core of this pillow contours around the head and neck offering more support than an ordinary pillow, so it is ideal for people looking to reduce stress, pain and aching joints. A hollow fibre surround cradles the head and neck offering firm support that doesn't loose its shape. Non-allergenic this pillow is suitable for down and feather allergy sufferers. Hand wash only.

Nike+ iPod Sports Kit
Transform your iPod nano into a personal workout coach with the Nike + iPod Sport Kit. This wireless sensor and receiver combination works with your Nike+ shoes and iPod nano to give you real-time feedback during workouts and let you track your performance on your Mac or PC. From your computer, you can evaluate your performance history, set goals, and even challenge other runners to a virtual race. Online, you can join the Nike+ community, for lots of fun facts and stats. The box includes a wireless sens

Ross TV Sky Remote
Simplify your TV viewing by using one remote control for your satellite box and television. This Sky remote is ideal as either a replacement for a lost or broken remote or if you want to reduce the number of remotes that live behind your sofa cushions. Please note, this remote is only compatible with Sky and not Sky Plus.

Toshiba Camileo P30 HD Camcorder
A great pistol-style HD camcorder, the Camileo P30 offers a range of features in a great, simple package. It captures full 1080p HD video, and has a flip-out 2.5in LCD to view your video on, and a useful 5x optical zoom. The ergonomic design means less wrist-strain for normal shooting than other camcorder designs. The versatile lens can go into a macro mode and focus as close as 10cm for amazing close-ups. Another great feature this camcorder has is electronic image stabilisation which reduces the effects