Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

York Diamond T301 Treadmill
You can create a running scenario in the comfort of your own home with the foldaway York Diamond T301 Treadmill. Its LCD screen shows 20 workout programmes and with a top speed of 18km/h and integrated cushioning system, it is 300% less intensive on the joints in comparison to road running. Mains powered, the treadmill can tell you your heart rate, as well as calculating how many calories you use, how far you have travelled, how fast you are going and for how long. Incline is automatically adjusted to matc

JVC White Gumy Headphones
JVC's Gumy headphone range has been designed to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are an icy white to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

York R101 Rower
Get an all over body workout with this rower from York as not only can you use it as a conventional rower, it also allows you to perform a range of upper body exercises like bicep curls and shoulder shrugs. Measuring 150 x 50 x 40cm, this rower has a hydraulic resistance creating the feeling similar to that of drag on a boat. This silver and black rower can hold a maximum weight of 90kg, offers a smooth rowing motion and has pivoting footplates. It has great calorie burning potential and has a multifunctio

Raleigh Tundra 26" Front Suspension Ladies' Mountain Bike, Silver
A striking silver mountain bike made with modern materials, designed with comfort and performance in mind. An ideal bike for recreational riding on roads and rougher terrain. A lower crossbar is here to allow ladies wearing skirts or dresses to get on the bike without difficulty. Aluminium construction reduces weight and gives strength. A shock-absorbing front fork, together with a comfort saddle that also features a shock-absorber, smoothes out the bumps on the trail or on the road. Shimano front and re

Kenilworth Regular Scatter Back Sofa Pattern Plum
This UK-made Kenilworth scatter back chenille sofa is slightly deeper than a traditional sofa and with its loose rear cushions guarantees comfort no matter what your body shape. The scatter cushions also give the sofa a more casual look yet it is versatile enough to complement more traditional styles. It has a sprung seat and two removable seat cushions filled with foam, while the scatter cushions are fibre-filled for comfort and luxury.

Christy Modern Rose Pillowcase
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Modern Rose Pillowcase will turn any bedroom into a real lady's boudoir. The sumptuous look of the regal, Versailles-esque design is borne out by the high quality of the materials used - the slip is made from 200 thread count, 100% cotton percale for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the pillowcase is fully machine washable and can be tumble dried for total conven

Bosch Electric Blade Shredder AXT 2200 Rapid
This hard working machine makes short work of green matter and branches, racking up 90kg per hour of productivity as it tears through branches up to 4cm thick at 3650rpm. The 2200W motor is a workhorse, with the powerful unit's blades enhanced by a plunger that keeps the unit running at capacity. The quality construction takes the unit weight to 12kg, but it's easily moved around on its two wheeled frame. 2 year guarantee.

Tu Bed in a Bag Chocolate and Cream
This clever set contains everything you need to make your bed look beautiful. A duvet cover, two pillowcases, a cushion cover and satin bed runner will give your bedroom a complete transformation. The easy-care cotton mix cream pillowcases and duvet cover feature strips of decoration in soft autumnal colours, which tie in nicely with the coordinating satin chocolate cushion cover and runner. The runner is quilted and soft to the touch making an attractive footer for any bed. This full set comes in a handy

Sankey Heated Propagator Grow Warm 100
The Sankey Heated Propagator Grow Warm 100 means you can now grow your own seedlings from scratch, ideal for anyone who hasn't space for a greenhouse. Made from strong but lightweight polypropylene material and designed to fit on a windowsill, greenhouse shelf or other compact space, the kit includes a 12W heated growing base with reduced wattage for lower energy consumption, 3m cable and 13 amp fitted plug, two Sankey seed trays, a capillary water mat and a hints and tips leaflet, plus rigid gable top wi

Le Creuset Rectangular Baking Dish Teal 32cm
One of Le Creuset's most versatile dishes due to its size, this baking dish can be used for roasting, marinating, storing and serving. Its teal enamel coating and stone inner is extremely durable and can withstand extreme temperatures without chipping, cracking or scratching. Dishwasher, grill, oven, freezer and microwave-safe, this classic dish testifies to Le Creuset's high quality production since 1925.

Remington PG155 Pilot Grooming Kit
There's nothing more embarrassing than unwanted body hair, and that's where the Remington Pilot Grooming Kit comes in with its advanced steel blades. The fully featured grooming kit comes complete with beard, moustache and sideburn combs, as well as two trimmer attachment combs adjustable to four lengths. Fine detail trimmers let you take care of intricate detail work. It also has a small foil shaver for smooth results where you need them. The device has an angled shaving head for easy, efficient shaving.

Masterplug Large cable reel 30m
This extra long 30m cable reel is essential when doing DIY or gardening and you need somewhere to plug the drill or lawnmower. Easy to carry with a sturdy inbuilt handle, it has four built-in plug sockets and can be used in temperatures as low as -20°C.

Tu Dinosaur Cushion
Dinosaurs rule! The velvety texture of this plush Tu Dinosaur cushion feels great against the skin, and any aspiring young palaeontologist will be delighted with it! This fabulous cushion has a fire retardant polyester cover and a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. The cover is also machine washable at 40°C for total convenience.

Marco Pierre White Blender
The 1000W Marco Pierre White Blender is a powerful companion in the kitchen. With variable speed settings, it can liquefy food easily and includes handy pulse and ice-crushing functions. The 1.5l jug is made from durable glass and the cord packs away underneath after use. The blender comes in a stylish matt black and chrome finish.

Morphy Richards Silver Opera Kettle
The Morphy Richards Silver Opera Kettle is a stylish and quirky addition to any kitchen. Unlike most modern kettles, the Opera whistles when it boils, giving you a cheerful reminder to use the water. This in turn saves energy and water for re-boiling. Don't fancy the noise when you're preparing a late-night cuppa? Simply turn off the whistle function and the kettle remains quiet. The illuminated water gauge also helps you save power, because now you can boil only as much water as you need at a time. The 3

PURE One Elite White DAB Radio
A classy performer, this stylish, well turned out portable radio produces beautiful sound quality, both from its digital receiver to its punchy speakers. Finished in a lovely, tactile satin, this version is a stylish white colour. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. A large memory of 50 presets let you quickly jump between your favourite radio stations. It has a headphone jack so you can listen without disturbing oth

Bristan Victorian Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Victorian Basin Mixer consists of a hot and cold mixer tap and a pop-up waste. Modern looking and attractive, they'll fit in with most bathroom suites. The pop-up waste negates the need for a plug and chain - just use the rod control to close and open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires o

York G101 Vertical Gym
Achieve a multitude of exercises on this vertical multi gym from York. It includes a bench press and equipment for you to do leg extensions, arm curls, low rowing and weight lifting with the 50kg weight stack. Measuring 141 x 115 x 196cm, this seated vertical gym is made from solid, heavy duty construction. The silver multi gym's maximum resistance is 100kg and the maximum user weight is 125kg. It has a removable arm curl pad with a two position dual function press. There are multi-position hand grips on

Thermos Food Flask 0.5L
This stainless steel vacuum insulated flask features a wide mouth which allows you to eat directly from the flask. Keeps hot for up to 5 hours and cold for 24 hours. 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is perfect to take camping or to a more urban jungle - work.

Rowlinson Rustic Arch
Beautify your garden with this Rowlinson Rustic Arch. Made from sustainably sourced timber, this attractive arch has latticed sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The Rowlinson Rustic Arch is guaranteed for 15 years against rot. Some assembly required. This product is not available to customers in Northern Ireland.

Suit Covers 10 Pack
Whether your suit only comes out for a special occasion or you're travelling and want to keep your clothes clean, these useful suit covers - with space for a coat hanger - are essential for anyone wanting to keep their clothes looking their best.

Tu Flocked Damask Cushion Black and White
Dress your home with this Tu Black and White Flocked Damask cushion. This classic 43 x 43cm cushion feels great against the skin, and the velvety flocking gives the cushion character, texture and style. The cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Gordon Ramsay Pie Dish
Bring your cooking right to the table with this oval pie dish from the Gordon Ramsay range at Royal Doulton. Made from durable porcelain your pie will cook evenly in the oven and will also look great when served and presented to the table. The porcelain also retains heat very well, keeping your pies warmer for longer, and is highly resistant to breakage. Measuring 25cm x 13cm and holding 1L, it is the perfect dish for hearty home-made pies and is so stylish that you'll want to show it off. The high sides

Sylvanian Families Brother at Home Set
No house is complete without its "smallest room", even in the Sylvanian Village! The set includes a Tailbury Dog figure, lavatory, hand basin and cabinet plus cleaning and bathroom accessories. Suitable for ages four and up.

Sony DVD+R Blank Disks 50 Pack
A pack of 50 writable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Writable DVDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Super Quad
The Super Quad children's ride-on quad bike is a ton of fun! Kids will have no trouble with the easy to use handlebar controls - one button for go/power and another for complete stop - and the foot-operated accelerator. The sturdy construction of plastic and metal is a gleaming blue that they'll love. The quad bike runs off a 6V rechargeable battery and comes with a UK charging unit and adaptor. The large seating area is comfortable and the big, chunky wheels offer a smooth, stable ride. Full safety instru

Hastings Straight Desk
Sort out your home office with this stunning desk - functional, good looking and equipped with additional storage space! The Hastings Straight Desk is made of attractive, beech effect materials and will fit in with most types of interior decor. The desk has two drawers for stationery or equipment storage and a file drawer at the bottom to accommodate hanging files. Some self assembly is required. Note that this desk is for domestic use only. It is your responsibility to ensure that any products you order

Slatted Bamboo Unit 3 Drawer White
It's easy for bedrooms and bathrooms to become cluttered with beauty products, shampoos and stray odds and ends like hair clips and combs, which is why this wood and bamboo draw set is a great storage solution. A sturdy wooden unit with 3 slatted bamboo drawers and cut-out handles, it looks fresh and clean in a white finish. The drawers are wide and deep enough to tidy away and organise a multitude of bottles, lotions, cleaning products and even toilet paper. The flat top provides another shelf on which you

Belkin 17" Notebook Sleeve Neoprene Choc/Tourmaline
If you need a sleeve to keep your 17" laptop safe from bumps and bruises on the move, this 360-degree foam padded Neoprene sleeve helps cushion your laptop from a fall. You can use the sleeve in conjunction with a bag, or just carry the laptop in the sleeve on its own.

Nigella BlissHome Bread Bin
Celebrity cook Nigella Lawson and designer Sebastian Conran have teamed up to make this beautiful and practical bread bin. This thick earthenware tub finished in a classic warm matt cream has deep sides and a beech lid to keep your bread fresh. The solid lid can also be lifted off and used as a chopping or bread board. Dishwasher safe, the bread bin arrives in an attractive pale yellow box making it ideal as a gift if you can bear to be parted from it! It comes with a one year guarantee.