If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Much more than just an online version of your local Sainsburys, the Sainsburys Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsburys insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsburys UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsburys online Sport & Leisure section.

Dual Lantern Bird Feeder
The Dual Lantern Feeder will encourage feathered friends to spend more time in your garden. Its handsome appearance (painted metal with transparent, durable PVC seed chamber and mesh nut chamber) blends beautifully with any outdoor design scheme. The "double-storey" effect means it can hold both seeds and nuts in two separate chambers, giving it substantial capacity to be filled with almost any type of birdseed or nuts (consult an expert if you're not sure which types are safe and edible for most garden bir

JVC Yellow Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a bright yellow to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best f

JVC Silver Active Headphones
JVC Active headphones are perfect for sporty types. They're built to withstand the pummelling headphones take during physical exercise and their flexible rubber earpieces are designed to stay in place however active you are. JVC Actives are splash proof and comfortable, and the soft rubber ear hook will hold them firmly in place during vigorous exercise. The sporty design will match your portable MP3 player and the earphones are equipped with a gold plated jack for awesome signal quality and powerful bass.

Kenwood kMix Hand Mixer Almond
The Kenwood kMix range is a whole spectrum of super stylish, ultra modern, functional appliances to soup up your kitchen and spice up your food prep. For beating, mixing and whisking, get the Kenwood kMix Almond Hand Mixer. It's a gorgeous, compact hand held mixer for a range of kitchen tasks. The almond cream mixer has a cast aluminium body that's durable, sleek and strong. Its safety interlock function ensures it won't switch on unless all components are locked in securely. It has 5 speeds plus pulse fun

Vax Swift 1800W Upright 3L Vacuum Cleaner
The Vax Swift 1800W Upright 3L Vacuum Cleaner is an ideal vacuuming solution for any environment. This upright vacuum cleaner is lightweight and easy to manoeuvre, with castors and a carry handle. With 1800W of power, it is suitable for vacuuming all carpet types. With an antibacterial HEPA filter, it's a great relief for allergy sufferers, while the carbon filtration additive helps to neutralise pet odours. It also features an automatic carpet height adjuster, making it suitable for all carpet piles, and

Canon Ixus 95IS 10 Megapixel Digital Camera Blue
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. These are the compact cameras of the compact world. This entry-level IXUS camera has a slightly retro square design and a range of fun colours, this one sporting a breezy blue. This camera has a range of great technology, from its high resolution 10 megapixel sensor, a 3x zoom (35mm to 105mm equivalent) and its image stabilising technology that keep t

D and T Brushed Brass 13A Switched Fused Spur
Bring a smart, subtle touch to your home's electrical fittings with this stylish, brushed brass switched fused spur, which is manufactured to the highest quality and safety standards.

Zap Faux Leather Beancube Black
This comfortable bean cube not only looks stylish but can be used as extra seating in a living room. Covered in black faux leather, it can be wiped with a damp cloth making it really easy to keep clean. Not suitable for children under 3.

Tomy Rummikub
A great numbers game for 2-4 players. Build 'sets' or 'runs' of numbers then manipulate them into sums and patterns to achieve high scores. A fun way to train your brain and improve number and strategy skills. Rummikub provides addictive fun as you become faster at competing against siblings or friends for more complex results. Designed for players aged 8 upwards. The attractive box makes this an ideal gift for a friend or family member.

Fuji Finepix S1500 10-Megapixel 12x Zoom Digital Camera
A remarkably small camera for its size and features. Sporting a massive 12x zoom (33mm-396mm equivalent), automatic or semi-manual modes, and a SLR-style design, this super-zoom camera frees you from having to change lenses while giving you massive flexibility of shot size. Stabilisation is all important when shooting with such a high zoom-factor, and reduces blur even at night time. Impressively, this camera has a tracking auto-focus, so you can keep moving objects in focus. This high-end feature is norm

4 Drawer Slatted Bamboo Unit Dark Stain
Storage can often be a problem, many houses just don't seem to have enough built-in cupboard space, which is why this 4 drawer unit might be the perfect storage solution. Made from dark stained hard wood and bamboo it is robust while still being light and portable. Versatile enough to look at home in a bedroom, bathroom or living room it is the perfect size for DVDs, beauty products, underwear, paper or toilet rolls. The flat top is strong and large enough to act as a further shelf on which fu

Tu Hollowfibre 10.5 tog Duvet
Tu Hollowfibre Duvet is ideal for those with animal fibre allergies. At 10.5 tog this duvet will provide warmth and comfort in cooler temperatures. This duvet is machine washable and can be dried on a low heat in the tumble drier.

Ewbank Power Plus Rechargeable Floor Sweeper
The Ewbank Power Plus Rechargeable Floor Sweeper is portable, light and easy to use and it can be used to clean carpets, tiles and laminate floors. The 4.8V motor is rechargeable and gives up to 30 minutes' operation from a single charge, so it's cordless for hassle free use. The easy to empty dustpan makes it simple to clear out, and there's even a wall bracket for out of the way storage.

Jamie Oliver I Love Mug
What do you love? Cats? Man-U? The works of Ludwig van Beethoven? Whatever it is, broadcast it with this Jamie Oliver mug! At a generous 350ml, it's perfect for morning coffee or a cuppa, and the "I Love" message professes serious fandom! The cheeky attractions aside, it's conveniently dishwasher and microwave safe, and comes beautifully gift-boxed.

Christy Elliot Throw Soft Gold
Large, luxurious and warm, the Christy Ardenia throw is ideal for chilly evenings and is made from a blend of cotton and viscose for softness and comfort. Use as a throw on a bed, or for snuggling up, the rich cream and gold fabric will add a touch of class to any room or bedroom. Quilted for extra warmth, these throws are practical, beautiful accessories that will brighten up your home. Dry clean only.

Brabantia Roll Top Bread Bin
Bread bins help keep bread fresher for longer. This high gloss stainless steel bin from Brabantia has a roll back lid for easy access and a flat top that can be used for storing canisters, herbs or jars. Corrosion-resistant and with a 10 year guarantee.

Masterplug 10m 4-way Cassette Reel Extension Cable
A wind up 10m extension cable incorporating 3 additional plug sockets.

Harris Mini Roller set
These six mini rollers are just what you need for a DIY job combining emulsion and gloss paints. Included in the pack are three emulsion sleeves, three gloss sleeves, a roller and a handy paint tray. The sleeves interchange easily so you can work on different surfaces with different paint types all with the one roller.

Duracell Active Charge Rechargeable AAA Batteries 4 Pack
These NiMH rechargeable batteries are ideal for high drain devices such as digital cameras. They retain their charge for much longer than other rechargeable batteries and come ready-charged. They can be recharged 100s of times.

Tu Leaf Floor Lamp Antique Brass
Floor lighting can really help create a cosy feeling in sitting and dining rooms. This brass lamp has an antique finish for a vintage feel, a slender stem with 3 bulbs encased in frosted glass for a flower-like look. Twisting stems with delicate leaves entwine around the bulbs and the switch has a dimmer function, so it's easy to use this lamp for mood lighting. This light forms part of a wider range, so it's possible to buy a table lamp in the same design if you like your lighting to match. Bulbs are incl

Nintendo Wii Fit
Get balanced, get healthy! This is the thinking behind the Wii Fit package, which includes the Wii Fit Balance Board and a range of fitness based programs and mini-games. The Wii Fit is an immensely popular way to get the whole family moving by giving you an interactive way to exercise through a range of different exercises. The balance board measures weight and minute shifts in balance which can be influenced by subtle movements, and postural problems or shifts. Combined with the programs, Wii Fit can mea

Sainsbury's Shaggy Chenille Bath Mat Nutmeg
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Jones Apollo Wall Clock Black
This handsome retro style wall mounted clock will brighten any room. The black steel case is durable and attractive, and the smooth quartz movement ensures that time will keep on ticking. The Jones Apollo Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Tu White Wooden Bread Bin
This pretty white wooden bread bin is great for keeping your bread fresh, out of the air and stored neatly away. Made of white painted wood with a secure metal handle, the 23x31x21.5cm bread bin is big enough to hold a large loaf, plus a few rolls, croissants or buns. The lid is fully removable and the bread bin can be tucked neatly in a corner to save space in your kitchen. The grooved sides and arched "feet" give the bread bin a cute toy box appearance.

Disney Princesses Talk and Teach Telephone
The Disney Princesses Talk and Teach Telephone is an educational toy that's also plenty of fun! Children can develop their motor and conversational skills as they play, egged on by the fun sounds they can draw from the toy and the pretty Disney Princesses Ariel (The Little Mermaid), Sleeping Beauty, Snow White and Belle (Beauty and the Beast) they know and love from the movies. The classic pink phone has a removable handset and 5 activities (Number Fun, Finding Game, Watch the Lights, Shopping Fun and Musi

Philips 20W ES Energy Saver Light Bulb
This brilliant 20W energy saving lightbulb outputs the equivalent of a 100W incandescent bulb, but saves you energy. While looking like a normal light bulb, the soft light will add beautiful atmosphere to any situation. It is an Edison Screw (ES) type fitting. It saves you up to 80% on your energy costs, and will last for up to 6 years. This bulb cannot be used with a dimmer switch.

Easy Karaoke VKG14 Silver
Beat the recession by organising a fun karaoke night in! The Easy Karaoke VKG14 is a portable karaoke machine with an updated design that you can use in your own living room - it plugs easily into your TV and/or sound system and has its own built in amplifier, speaker, video camera and monitor for loads of fun. The set includes a silver CG+G (compact disc + graphics) karaoke player with all the leads you'll need to set it up (video out, plus phono out should you wish to play the sound through your TV), a 1

LEGO City Dump Truck
LEGO City is a busy metropolis, but it's also loads of fun! Help to keep LEGO City clean and tidy during construction with the heavy duty LEGO City Dump Truck. Fill up the 6 wheeled truck's bucket with rocks, drive them away, tip the bucket to dump them out and head back for the next load of rubble. The set includes construction site accessories, barrier, rocks, road sign and driver mini figure, and contains 189 pieces in total. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO pr

Bosch BSG71266GB Pro Energy Vacuum Cleaner
The 5L capacity Bosch vacuum cleaner is a heavy duty machine perfect for the family home. Its 7.2m cable and long hose with telescopic tube mean you won't lose time constantly re-plugging the machine into a new outlet in each room. In addition, HEPA filtration means the air coming out of the machine is free from dust, pollen, microbes and other tiny particles.

Constellation 25" ABS Trolley Case Black
Made from ABS plastic, this trolley case is as light as a feather, albeit a rather spacious feather! Weighing just 4kg with a capacity of 89L, this case has a fully lined interior with clothes retainer in the lid and base. With top and side grip handles and wheels to pull it along, it's easy to manoeuvre - allowing you to lug your stuff all the way from baggage reclaim to your final destination without breaking sweat.