Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Tu Shaggy Rug RedPuppy In My Pocket Puppy NurseryGaiam Walk Fit Pedometer plus Audio CDWilkinson Sword Digging SpadeSainsbury's Mains Phone ChargerInfantino Baby Beach BandOlympus Mju Accessory KitSainsbury's 8 Function Cycle ComputerTu Medium Depth Baking Tray with Rack BlackSainsbury's 2 Slice Stainless Steel ToasterPURE Siesta DAB Alarm Clock RadioEcoiffier Construction TrolleyBelfield Knightsbridge Chenille Floral Natural CurtainsBT Graphite 1100 Twin Handset PhoneCanon PIXMA iP100 Printer with batteryKlip It Blue Lunch Boxes Set of 3In the Night Garden Single Duvet SetDuracell Active Charge Rechargeable AAA Batteries 4 PackLG 32" HD Digital LCD TVMicroplane Classic ZesterAutocare Rear Pet Seat ProtectorTu Faux Silk Curtains ChocolateConstellation 28" ABS Trolley Case BlackPlay Road MatDraper Hammer Drill 1100W SetZebco Umbrella and Shelterin-tune Cassette AdaptorBinatone 3.5-Inch Satellite NavigatorSlatted Bamboo Cupboard Dark StainCreda Spa 300C 8.5kW Electric Shower
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Sylvanian Families The Caravan
The Caravan is part of the charming Sylvanian Families toy range. Open up the Sylvanian Caravan roof and side to reveal a fully equipped kitchen, seating area and shower room with WC. By unfolding sections, more space, storage and sleeping areas are created. The Caravan comes with more than 30 accessories, including caravan with built-in furniture, sleeping bags, kitchen utensils, bathroom accessories, games and maps. Car and figurines sold separately. Suitable for ages four and up.

Norton Double Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Norton Double Bed is a 4'6" contemporary medium sheen silver-coloured bed frame with a grid effect head and footboard. Wooden slats carry the mattress (not included) while two extra legs beneath the bed offer additional support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finall

Mastrad Multi Grater Mandolin
Make your home cooking look more professional with this multi-grater mandolin from Mastrad. It features five stainless steel blades for slicing including a chip cutter, three grating blades (fine, medium and course), and a julienne blade. Small and compact with foldaway legs, it will become your most useful kitchen gadget that will make all your meals look divine. The tilted body means that lots of food can be collected beneath and being non slip you will be able to cut your vegetables with force while sti

Duracell Plus AAA Batteries Pack of 4
Suitable for all appliances requiring an AAA battery.

Goodmans Digital Set-top Box GDB12
Go digital and enjoy Freeview television with this reliable and affordable set-top box. Easy to install and set up, it has twin SCART sockets and a seven-day electronic programme guide.

Jones Apollo Wall Clock Black
This handsome retro style wall mounted clock will brighten any room. The black steel case is durable and attractive, and the smooth quartz movement ensures that time will keep on ticking. The Jones Apollo Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Tu Dinosaur Fleece
Perfect for snuggling up in luxury, little boys will love this Tu Dinosaur Fleece - soft, cosy and pretty. Made from 100% polyester, this throw is fully machine washable and can be tumble dried for convenience. Little ones can use the fleece for extra warmth or as a lap rug while reading or in front of the TV - the possibilities are endless, not to mention the playing and fort building potential! Pair it with any Tu children's bed linen or cushions also available from Sainsbury's.

Intempo DAB/FM Radio iPod Dock RDi
This is a lovely little speaker system that looks great and really delivers when it comes to sound and features, and yet won't break the bank, price-wise. Not only does it play music from your iPod (or almost any audio device using the line-in jack), it has a built-in DAB/FM radio and alarm clock. Stylishly compact in glossy black and with smooth rounded lines, it will definitely fit neatly into any room of the house and then fill it with lovely musical noise.

Electrolux Power of Red Pets Upright Bagless Vacuum Cleaner 2000W
The Electrolux Power of Red Pets Upright Bagless Vacuum Cleaner is best for people with larger surface areas to clean as it's got a large floor head for covering wide spaces. Bagless, a see-through canister lets you know when you are nearing capacity and a quick release button means you can easily dispose of dust and dirt without spillage. Built-in cyclone technology separates the dirt inside the cylinder by spinning it at high speeds, only releasing the cleanest of air particles for a fresh and thorough

Belkin Mobile Retractable Mouse USB Red
With cables getting tangled up on your desk at home or in your bag when you're on the move, this retractable cable mouse tidies up the mess by keeping the cable short when not in use, but flexible by extending when you need it. As an optical mouse, it means that there is no infuriating ball to clog up your mouse's performance, with a scroll wheel included too, getting through web pages is easy.

Bristan Capri Basin Taps
Made from durable brass with a handsome chrome finish, the Bristan Capri Basin Taps set consists of two basin taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a gentle lift to operate. Bristan Capri Basin Taps carry a 5 year guarantee and work well with most designs in the e

Terence Conran Bowl 4 Pack
Enjoy your cereal or soup in these durable bowls by Terence Conran for Royal Doulton. The 4 pack features bowls in a classic white design with angles that reflect modern design. Made from thick stoneware they are oven, microwave and dishwasher safe and their simple design makes them perfect for every day use.

Sainsbury's Basics 1.7L Cordless Kettle 2200W
A no frills kettle with a removable scale filter. Cordless, it sits on a base that features cable storage, so the worktop won't look cluttered. The water level (to 1.7L) is marked on both sides of the handle as well, making it easy to use both left or right handed.

Duracell Plus CR2 Batteries Pack of 2
Suitable for all appliances requiring a CR2 battery.

Poppy Wall Art Square Canvas
Brighten up your home with this bold, beautiful poppy artwork. The close up detail enhances the naturally striking colours at play in the work, and the stunning red and purple will add a splash of colour to any interior design scheme. The canvas measures 50 x 50cm. The MDF wood frame is resistant to warp, moisture and compression.

LG 37" 1080 Digital LCD TV
This attractive, high-gloss, black TV has the functions to match its form. HD 1080p-ready and with built-in Freeview, it also has a Twin XD Engine. With resolution of 1920 x 1080, a contrast ratio of 80,000:1 and a 5ms response time, it delivers images of superior quality, colour and sharpness. The combination of 24p Real Cinema, Clear Voice and Invisible Speakers with SRS TruSurround XT makes watching films a cinematic experience.

Simplehuman Bin Liner Size C
Simplehuman liners are the must-have choice for your Superhuman bins because they are specifically designed to fit. If you choose another brand of liner you risk unsightly overhang. Ranging in various sizes depending on your bin, you can be sure that you'll be getting extra-thick liners and draw-string closure with the Simplehuman brand.

Sainsbury's Shaggy Chenille Bath Mat Duck Egg
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Barbie My Special Things Beauty Secrets Inline Scooter
This fantastic Barbie In Line Scooter is decorated with beautiful pictures of the world's most famous fashion doll - but best of all is the secret compartment containing 17 sparkle and shine beauty treats. The board features a full colour footplate, ABEC-1 bearings and a rear footbrake. The quick-release folding mechanism makes for simple and convenient storage. Some assembly is required. Suitable for ages 5+.

D and T Brushed Steel 400W Touch/Remote Control Dimmer Switch
Improving your electricals? Fancy bringing a metallic touch to your home? This single, touch-sensitive 400W dimmer switch from D&T is just the thing. In stylish brushed steel, it's really attractive, and the remote control lets you get just the level of lighting you want without leaving your chair!

Jamie Oliver Professional Series Frying Pan 28cm
This frying pan has a multi-layer base made up of stainless steel with an aluminium core around a copper coil, making this pan not only an excellent conductor and even distributor of heat but also suitable for all hob types including induction. This pan is perfect for sautéing vegetables or frying meat, eggs or even bread. A red thermo spot glows when your pan is at optimum temperature and the cool touch stainless steel handles have a rubber grip for comfort and ease of handling, however, the handle should

Wii Music for Wii by Nintendo
This freeform music game for the Nintendo Wii is the perfect way to play in a band when you're not actually in one! Get your friends over and whip up a beautiful noise with over 60 instruments and sounds. Jam sessions typically employ a six-piece band, and you have over 50 songs to choose from (including some familiar Nintendo tunes!). Let the console take care of two of the band, while the other four will be you and your friends. Move your controllers in the style of whichever instrument you're playing, b

Tu Plain Pintuck Duvet Set White
Class up your bedroom with bedding from the Plain Pintuck range. This simple, classic duvet set is made from pure cotton with a thread count of 144, so it will be as comfortable as it is stylish. The single set consists of a single duvet cover and matching pillowcase, the double, king and super king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover measures 135cm x 200cm, the double is 200cm x 200cm, the king size is 230cm x 220cm, and the

Fogarty Anti-allergy Mattress Protector
Fogarty's Anti-allergy Mattress Protector has been approved by the British Allergy Association for its level of anti-bacterial, anti-dust mite and anti-fungal protection which work to improve the comfort and rest of allergy sufferers. Ideal for everyday use, it is machine washable and can be tumble dried.

Doorway Chinning Bar
For great abs and upper body results, turn any door frame into a workout station with this Chinning Bar from York. Fitted with brackets, which are included, you can achieve tighter stomach muscles and stronger arms with this simple piece of equipment. Made of metal and rubber the bar measures 67.7cm across and can be relied on to hold your weight once it is screwed into the frame.

Abbey King Bed
Crafted from sustainably sourced wood, the Abbey Kingsize Bed offers classic, cosy style for your home. The slats are birch while the rest of the bed is made from pine stained an attractive mellow brown. The bevelled headboard and footboard are designed to complement the rest of the Abbey bedroom range.

Bristan Design Utility Lever Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.3 bars to bath fill and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a simple lift

Draper 204 Piece Drill and Bit Set
This massive kit contains a huge variety of drill bits and attachments, good for just about ever task you'll ever need. All the bits are made from high quality materials. The set contains thin, titanium-coated HSS drill bits, and larger HSS drill bits. Also includes hole saws, wood boring bits, and flat wood bits, and masonry bits, as well as a large range of screw inserts and hex bits, drilling depth stoppers (if your drill didn't come with them), and a large selection of extra long screw type bits.

Bosch TDA5640GB PROTECT II Steam Iron
The Bosch Energy 2400W Steam Iron is a superb performer, offering horizontal and vertical ironing. Standard features include an anti-limescale system to stop calcification, a self-cleaning system and no drip technology so you can iron with confidence even before the iron's hot enough. It's quick and easy to use and at 2400W, the Bosch Power will heat up super-fast. The specially treated, scratch-proof ceramic soleplate ensures durability and smooth gliding for creaseless performance, while the steam outp

Toni and Guy Signature 2000W AC Dryer
Toni and Guy's award-winning hairstyling knowledge is behind their Signature 2000W AC Dryer, for professional results. The long-life dryer includes a salon-level motor with a turbo-shot for extra power and a cool-shot to set your style. The Signature 2000W AC Dryer boasts a removable rear filter for easy cleaning, with a 3m cable and hanging loop.