Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

BSA Figaro 26" Rigid Girls
Teenagers and young adults will feel at home on this versatile pink Figaro mountain bike. With a 6-speed gear set, 26" wheel and suitable for girls with an inside leg measurement of between 71-84cm, it's a wise choice for getting to school on time.

Sainsbury's Tufted Pedestal Mat Cream
Pure cotton, this 48cm x 50cm pedestal mat is a nice addition to any bathroom. Easy to wash, neutral in design and extremely soft, it has raised cotton tufts making for a striped design that is visual appealing. Matching bath mat available. Machine washable at 40ºC.

Vivo Mug White
Villeroy & Boch is known for its fine china and with the Vivo range it's taken a playful approach to its classic designs. The result is a squared version of a typical coffee mug. Designed in a clean, appealing white that will compliment any kitchen colour scheme, this is a must have for any elegant home. Dishwasher and microwave safe.

Sainsbury's Kids Bakeware Set
Let your kids join in the baking fun and have the satisfaction of making their own goodies with this kids' bakeware set from Sainsbury's. Made from durable, long lasting carbon steel with a non-stick, bright and cheerful red coating, it will prove a firm favourite with young cordon bleus and bakers. The set contains a rolling pin, baking tray, jelly mould, four assorted cookie cutters in fun shapes, spatula and wooden spoon. Remember never to leave kids unattended in the kitchen and teach them the importan

Russell Hobbs Satin Classic 2 Slice Toaster
This satin steel Russell Hobbs 2 slice toaster is sure to bring style to any kitchen. The extra wide slots mean thick bread can be toasted easily, centred guides ensure even toasting and it also has reheat and frozen settings. It automatically pops up when ready, but does feature a cancel function if you wish to stop it early. This toaster has a variable electronic browning control, a carriage travel layer with extra lift for small bread and a removable crumb tray for easy cleaning.

Vacu Vin Stainless Steel Wine Cooler
With the elegant Vacu Vin Rapid Ice Wine Cooler, you can have the luxury of a wine cooler without the mess of an ice bucket. Acting as a cool sleeve or a jacket for your wine, the cooler chills wine in about 5 minutes and stays useable for hours. Made of sleek brushed stainless steel, it holds a single bottle of wine and makes for a lovely presentation on any table. Simply place the wine cooler insert in the freezer for 6 hours, slip over the bottle and leave to stand for 5 minutes for perfectly chilled wi

Sainsbury's Shaggy Chenille Bath Mat Charcoal
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Le Creuset Petit Casserole Dish Teal 10cm
A sized down version of the popular Le Creuset Casserole Dish, this 'petit' is perfect for serving individual portions or for storing salt, sugar or herbs. Coated in granite teal enamel to prevent scratching, chipping and cracking, this dish moves seamlessly between freezer, cooker, grill and microwave and has two small handles for ease of carrying. Dishwasher safe.

Olympus Mju Tough 6000 10 Megapixel White Digital Camera
The Olympus Mju Tough 6000 is the perfect digital camera to keep up with your energetic, active lifestyle - all while looking stylish in a sleek, modern construction. The 10 megapixel sensor records high resolution photos, while the highly capable 3.6x wide-angle zoom lens captures everything in a 28mm to 102mm range. It's perfect for catching dramatic close-ups and distant action, anywhere from the ski slopes to under the waves at the beach. This camera has the rare distinction of being waterproof to a de

Philips CD1554B/05 Quad Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. It uses digital recording for messages of up to ten minutes in total. The 50 name phonebook is bright and easy to read. It is designed with energy saving in mind, and reduces power as you move closer to the base station. The set contains one answer phone base station, th

Lexmark 23 and 24 Ink Cartridge Multipack
The Lexmark 23 and 24 Ink Cartridge Multipack contains 1 black and 1 colour ink cartridge, compatible with any Lexmark printer that takes either a Lexmark 23 or 24 ink cartridges. They are suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Different by Design Towel Zinc
Our high quality Different by Design zero twist towels are a heavier 550g per square metre and are made from fine 100% cotton yarn. The zero twist yarn makes for extra softness, reassuring bulk and exceptional drying. Generously sized, they have detailed panel edges for an enhanced, attractive finish.

Different by Design Square Beaded Cushion Silver
Classy, charming and eye-catching, this Different By Design throw cushion will add an individual touch to your living room. The silvery fabric adds a modern touch, while the beadwork gives them a touch of luxury. Place them on armchairs or on a sofa. Dry clean only.

Ross LCD Plasma Cleaner
Clean your television or computer screen with this specially designed cleaner. With a bottle of fluid and two washable micro fibre cloths provided, you can get your flat panel screen shining within a couple of squirts

Infantino Wiggle Worm Travel Gym
This super gym with toy arch and 3 hanging toys entertains baby through sight, touch and sound. The detachable toy bar becomes the perfect crib activity centre when secured to the sides of a cot, and the whole thing zips up into a convenient travel bag! It's a great take-anywhere play gym. Suitable from birth.

Tu Faux Leather Tablemat and Coaster Chocolate 4 Pack
Four durable, faux leather table mats and coasters, with neat stitching detail. These can be wiped clean with a damp cloth. Heat resistant up to 90°C, not suitable for items taken directly from the hob.

Chef'n G' Rabbit Pepper
Grind pepper with just one hand in this incredibly cute pepper grinder by Chef'n. Shaped like a black rabbit, you squeeze the ear-handles and the pepper is dispensed from the bottom. Refill it easily at the tail by pulling out the plug and pouring pepper inside. Holding 25g, it is pre-loaded with fresh peppercorns and its grind coarseness can be adjusted to suit your taste. The ergonomic soft to touch handle is easy to hold and use and it fits perfectly in one hand, great for quick use. It would look gr

Thermos Everyday Flask 0.35L
This stainless steel, lightweight flask is vacuum sealed ensuring it won't leak. It also allows for cold items to remain chilled for 24 hours and hot items to remain hot for 8 hours. It's got a built-in, easy-to-use auto-stopper and features a cap which doubles as a cup. Comes with a 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is per

Rowlinson Canterbury Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Canterbury Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The classical influenced design gives the structure an old world feel, while the roof provides both shelter and shade. Made from sustainably sourced hardwood timber, this attractive arbour has latticed sides to accommodate climbing plants.

Bratz Lil Angelz Pet Shop Surprise
Bratz Lil Angelz are the latest edition to the Bratz fashion pack - extremely cute newborn Bratz babies! Included in this pack are one Lil Angel and two mystery pets in a peek-a-boo carrier, which adds to the excitement! The set includes a pet bed, pet toys and accessories for hours of fun! Each Lil Angel and Pet are numbered for collectability - no two are the same! Suitable for children over 4 years of age.

Doctor's Mechanical Scales
Mechanical scales are an excellent choice as they don't require batteries. These scales are high capacity with a weight limit of 200kg. They have graduations of 1lb and a large dial that is easy to read. The large platform makes for a comfortable weigh-in and as it's textured, the platform is slip resistant. 5 year warranty.

Solar Powered Floating Fountain
Safe, ecologically responsible, inexpensive and attractive, the Solar Powered Floating Fountain is the perfect water feature for any garden with a pond or swimming pool. The fountain has a non-corroding plastic construction and is solar powered, so no wiring or batteries are required. The pump uses its solar panels to convert sunlight directly into electrical energy - so while you have the soothing sound of running water all day, it's silent at night. Because it has no battery, the fountain is completely

Different By Design Crystal Cocktail Glasses 4 Pack
You don't have to be James Bond to enjoy these cocktail glasses, but even he might be impressed with their elegant look and feel. Made from crystal glass, they have the added sparkle that only real crystal can give. Dishwasher safe.

Sainsbury's Battery Operated Cash Register
Have fun at the shops with the Sainsbury's Battery Operated Cash Register. A conveyor belt and basket stocked full of realistic miniature Sainsbury's products roll up to the cash register for the shop assistant to check through. A microphone, bar code scanner and paper money provide everything your little one needs to role play shops. It requires 1 x AA battery, included. Suitable for children aged 3+.

Tu Black Aluminium 20cm Frying Pan
Time for tasty, indulgent, full English breakfast? The Sainsbury's own brand leads the pack with this aluminium frying pan. Large enough to cook several sausages, eggs, rashers or whatever takes your fancy at once, the frying pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handles, this piece of elegant and long lasting cookware will serve you for years to come. Not suitabl

Sainsbury's Lexmark 16, 26, 17 and 27 Black and Colour Ink Cartridge Multipack
The Sainsbury's Lexmark 16, 26, 17 and 27 Black and Colour Ink Cartridge Multipack contains 1 black and 1 colour ink cartridge, compatible with any Lexmark printer that takes either a Lexmark 16, 26, 17 or 27 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not on

Police Bike
The Kids@Play Police Bike, a children's ride-on battery powered bike, is a ton of fun! Kids will have no trouble with the easy to use forward and reverse controls and foot-operated accelerator. The sturdily constructed body is bright white, with Metropolitan Police detail that they'll love. The bike runs off a 6V rechargeable battery and comes with a UK charger and mains adaptor. The large seating area is comfortable and the big, chunky wheels offer a smooth, stable ride. Full safety instructions and an op

Belfield Urban Plain Chocolate Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. These fashionable chocolate brown curtains are made from a mix of polyester and cotton and the fabric has attractive dark brown flecks that run down the drop, which add texture to the curtains. They have been lined which gives them a fuller, heavier feel, helps to block out more light than un-lined designs and will help reduce draughts when drawn. Pencil pleated for a gentle ripple effect, t

Nicky Clarke Detox Superslim Hair Straightener
The Nicky Clarke Detox Super slim Hair Straightener has ceramic technology which means it heats up fast and causes minimal damage to your hair. The super slim design allows for easy handling and ensures hair is pressed as straight as possible, while the maximum temperature of 230ºC keeps keep hair straight too. The swivel cord makes movement easy and the nano silver technology means you'll get the ultimate hair detox. The pack includes heat protection pouch, paddle brush and 2 clips.

Kenilworth Regular Standard Back Sofa Plum
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.