Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Oral B Professional Care 2000 Toothbrush
The Oral-B Professional Care 2000 removes twice as much plaque as an ordinary tooth brush. It has two operating modes for sensitive and thorough cleaning, and a visible pressure sensor that lights up if you are brushing too hard. It features a new ergonomic handle and modular charger and includes a sensitive brush head. It comes with a 30 day satisfaction money back guarantee and a 2 year manufacturer's guarantee. A 14 day charge life means it's the perfect travelling companion.

Addison Side Table
The Addison Side Table is an attractive and useful piece of furniture. It features two useful storage drawers and has straight, brass effect handles. Made of handsome solid pine and veneers, it will complement any interior design scheme and blend beautifully with other pieces from the Addison furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have meas

JVC Green Gumy Headphones
JVC's Gumy headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a verdant green to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

JVC Red Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a bright red to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters who

Sainsbury's Hinged Pine Box
This natural pine box is a fantastic canvas to decorate and make your own! Stain it or paint it to give it a special finish or leave it in its natural state and use for storage. The hinged top guarantees that it won't become separated from the base of the box and ensures your goods stay safe inside.

Lexmark 31 Photo Black Ink Cartridge
The Lexmark 31 Photo Black Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 31 ink cartridge - Z845, Z1300, Z1310, Z1320, Z1400, Z1410, Z1420, Z2320 , Z2420, Z810, Z812, Z815, Z816, Z818, P910, P915, P4310, P4330, P4350, P6210, P6250, P6350, X2500, X2510, X2530, X2550, X5070, X5320, X5370, X5490, X5570, X2650, X3530, X3550, X4530, X4550, X3650, X4650, X3310, X3330, X3350, X5210, X5250, X5260, X5270, X5410, X5450, X5470, X7170, X7310, X7350, X8310, X8350, X5495, Professional Series L

Ross 32" Single Arm Tilt and Swivel LCD Wall Mount
Suitable for televisions from 17-32" and up to 20kg in weight, this LCD TV mount can swivel into almost any position to guarantee the perfect viewing angle. It features an integrated spirit level to ensure a level installation, has pockets for tidy cables and is compatible with all major TV brands.

Tefal Bienvenue 16cm Saucepan
Great for everyday cooking, this 16cm saucepan from Tefal is made from aluminium with a long lasting non-stick base. Black and in a traditional design, its screen printed copper base ensures efficient heat distribution so your meats are seared and your vegetables are crispy. Oven and freezer safe, this saucepan has a heat resistant stainless steel lid and plastic cool to touch handles. Suitable for use on all hob types except induction heating. It's easy clean and dishwasher safe. Manufacturer's lifetime

Bristan Capri Bath Taps
Made from durable brass with a handsome chrome finish, the Bristan Capri Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.3 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a gentle lift to operate. Bristan Capri Bath Taps carry a 5 year guarantee and work well with most designs in the exci

Hannah Montana Microphone Fleece Blanket
Perfect for any tweener who loves the hit TV show Hannah Montana, this comfy polyester throw will have them curled up cosy and warm for the whole winter! Made from 100% polyester, the throw measures 120x150cm, perfect for over the covers on a chilly night. It can be machine washed at 40°C and tumble dried.

Lexmark 28 Black Ink Cartridge
The Lexmark 28 Black Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 28 ink cartridge - Z845, Z1300, Z1310, Z1320, X2500, X2510, X2530, X2550, X5070, X5320, X5370, X5490, X5570, X5495, Professional Series Lexmark X5075. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Tu Silver-banded Tumblers Set of 4
These beautiful clear glass tumblers with silver band rims are perfect for spirits, short cocktails or even just fruit juice. Sold in a gift box, they'd make a lovely housewarming, engagement or wedding present. The Tu Set of 4 Silver-banded Champagne Flutes is recommended hand-wash only.

Tu Tablecloth White
This classic white linen table cloth measures 140cms by 230cms - perfect for adding a touch of class to any meal.

Sainsbury's Child Cycle Helmet Yellow
This child helmet comes in an eye catching yellow colour, and is adjustable to fit head sizes from 52cm to 56cm. It's an essential addition if you're taking your child cycling or in a child bike seat. Vents keep your child's head cool. Complies with European safety standard EN 1078.

Kenilworth Chair Standard Back Sand
This UK-made Kenilworth chenille chair is slightly deeper than a traditional chair and with its fibre-filled rear cushion guarantees comfort. It's also got a sprung seat and a removable seat cushion filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Christy Beach Towel Safari
Whether you're a soak-up-the-sun type of person or more of a water baby, this extra large Egyptian cotton beach towel will help to keep you warm, dry and comfortable after a hard day on the sand! A cream and black animal print design makes for a fun and functional towel with a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so it's easy peasy to remove salt, sand and sun cream.

Addis 8 Piece Storage Set
This set includes 2L, 900ml, 450ml, 300ml and 180ml shallow containers, 4.6L and 2.4L deep containers and a 500ml cup. The Addis clip & close system is 100% air and liquid tight ensuring food lasts longer and leakage is non-existent. The system works with 4 lockable clips which are simple enough even for a child to use. Microwave safe, dishwasher safe and freezer safe. 5 year guarantee.

Salter Max View Electronic Scales
Check your weight with the Salter Max View Electronic Bathroom Scales. The fabulous design means it'll always look great in your bathroom, while its extra slim platform makes it easy to stash away. The LCD digital display ensures total accuracy on the readout every time. The display provides exact measurements, accurate to 100g or 0.2lbs, and you can choose whether to be weighed in stones, kilos or pounds. The scale also has carpet feet to ensure accuracy on any surface. The auto zero and auto shut off fun

Kenwood kMix Hand Mixer Almond
The Kenwood kMix range is a whole spectrum of super stylish, ultra modern, functional appliances to soup up your kitchen and spice up your food prep. For beating, mixing and whisking, get the Kenwood kMix Almond Hand Mixer. It's a gorgeous, compact hand held mixer for a range of kitchen tasks. The almond cream mixer has a cast aluminium body that's durable, sleek and strong. Its safety interlock function ensures it won't switch on unless all components are locked in securely. It has 5 speeds plus pulse fun

BSA Wave 20" Rigid Girls Single Speed
This pink mountain bike with a 20" wheel is a sporty number, designed to get girls of seven years plus out and active. With an uncomplicated single speed gear set and weighing just 11kg, it is excellent for a fast developing beginner who wants to tear around the block.

Jones Jazz Alarm Clock Cream
Get the classically cool deco look with the Jones Jazz Alarm Clock. The durable cream acrylic casing houses the reliable quartz mechanism and stands on sturdy feet. The Jones Jazz Alarm Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Remington Shine Therapy Ceramic Conditioning Digital Straightener
The Remington Shine Therapy Ceramic Conditioning Digital Straightener creates beautifully straight locks at a temperature setting best suited to your hair type, while conditioning your hair for maximum shine. This straightener features "next generation" ceramic plates infused with a blend of shine enhancing conditioners and avocado oil, rich in vitamins A, E and D. The conditioners evenly emerge through the coating during styling to provide a super smooth glide. Shine Therapy leaves your hair healthier look

Mastrad Kitchen Spray Stainless Steel
Get maximum taste using less oil with this stainless steel kitchen spray from Mastrad. Fill it with your own oil and use it for dressing salads, roasting meat or non stick cooking, but it can also be filled with water or vinegar. Fill the non-aerosol spray to a halfway point and then use the lid as a pump. When you feel resistance then it should be ready to use, but the finer the spray you want, the more air you should pump into it. Suitable for use with either hand it has a built-in filter and requires

Le Creuset Casserole Dish and Lid Volcanic 21cm
Le Creuset is a French manufacturer that has been making durable cast iron cookware, hand-finished with hard wearing and attractive coloured enamel, since 1925. This burnt-orange casserole dish with lid from the volcanic colour range is perfect for cooking stews and casseroles. It's a versatile dish that can withstand extreme temperatures without risk of damage, as it's both oven- and freezer-safe. Although suitable for use in the microwave, this dish is not designed to withstand direct heat. Dishwasher-s

Tu Dinosaur Cushion
Dinosaurs rule! The velvety texture of this plush Tu Dinosaur cushion feels great against the skin, and any aspiring young palaeontologist will be delighted with it! This fabulous cushion has a fire retardant polyester cover and a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. The cover is also machine washable at 40°C for total convenience.

Apple iPod Nano 16GB Pink
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its most popular flash memory player. With a huge 16GB of space - enough for up to 4,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' fu

Kids Camping Ready Bed Boys
If the kids complained about a rocky, uncomfortable floor on your last camping trip, or if you want to protect them for the back-destroying rigours of camping, this all-in-one camp bed, complete with sleeping bag, inflatable mattress and built-in pillow, could be the answer. Inflating in minutes (pump not included), the all-in-one bed has a removable, machine washable cover and comes in a travel bag. The ReadyBed measures 70 x 170cm and is made up of a PVC mattress, polyester linings and covers.

Belkin Home/Office Laptop Power Adapter
When on the move, it can be a hassle to carry multiple power adapters to charge all the electronic gizmos that the modern moving communicator requires to stay in touch with the modern world. With 12 tips included, you can charge your laptop, iPod, Blackberry or almost any other piece of mobile equipment all from one handy power adapter. Please note: due to specific patents and electrical requirements, tips for Apple laptops are not included.

Fogarty Best Night's Sleep Wool Duvet
We all have nights where we just can't sleep, waking up with chilly feet or hot sweats, so Fogarty's Best Nights Sleep Double Duvet is designed to give you the best possible nights sleep. Filled with New Zealand wool that regulates to your body temperature, this duvet will keep you warm in the winter and cool in the summer. Non-allergenic and with breathable fibres for rapid moisture transfer, this duvet offers high levels of comfort and hygiene. Easy to keep in optimum condition being both machine washable

Panasonic SDR-S15 Black SD Camcorder Black
An ultra-compact camcorder that crams a very useful amount of features into its highly portable body. It records standard definition television with DVD quality, and can shoot in 4:3 or widescreen 16:9 mode. The 10x zoom lens lets in lots of light (F1.8), so it handles dim situations well. Electric Image Stabilisation reduces camera shake, which is especially useful if you shoot at the long end of the 10x zoom. The 0.6 second quick start function is always ready to record video, rather than losing precio