At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Tu Acrylic Salt & Pepper Mill SetTu 5 Piece Gadgets Set RedTefal Jamie Oliver Professional Series Saucepan 18cmGuitar Hero World Tour Solus for PS3 by ActivisionRoss 32" Single Arm Tilt and Swivel LCD Wall MountSankey Standard Water Butt StandBody Sculpture Power TrainerPolar Gear Retro Front Flap CoolerBreville VHB027 Hand Blender SetGatsby Nest of 2 TablesConstellation 25" ABS Trolley Case BlackDyson DC27 Animal Bagless UprightHoover Handy Plus 3.6V Handheld Bagless Vacuum Cleaner GreBrabantia 50L Stainless Steel Laundry Bin White/MattMorphy Richards Advanced Electronic Steam IronTefal 2400W Aquaturbo Steam IronEcoiffier Cleaning Trolley with VacuumVerbatim 2GB Secure Digital Memory CardD and T Brushed Brass Single Gang Light SwitchSalter 1066 LCD Kitchen Scale BlackDartington Wibble Large VaseS&C Three-tier Stand for up to 47-inch TVs Black GlassSamsung Pay As You Go G600 VodafoneBaByliss 10-in-1 Pivotal Grooming SystemVerbatim DVD+R Blank Disks Spindle of 25Jones Jazz Alarm Clock BlackDifferent by Design Copper Bottom Stainless Steel SaucepanRide On MowerVidal Sassoon Solutions DryerEasy Karaoke Diva Discs
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Morphy Richards 3.5L Stainless Steel Slow Cooker
Cook delicious curries, joints, stews or whatever you fancy without the fuss of constantly watching the pot! The Morphy Richards 3.5L Stainless Steel Slow Cooker frees you up to go about your day while it takes care of the dinner, gradually cooking your food until it's done to a turn. This attractive polished steel cooker has a strong glass lid and removable ceramic pot that doubles as a great serving dish - and both are completely dishwasher safe. The non-stick coating makes it easy to clean, and the cool

D and T Brushed Steel 400W Dimmer Switch
Improving your electricals? Fancy bringing a metallic touch to your home? This single 400W dimmer switch from D&T is just the thing. In stylish brushed steel, it's a really attractive alternative to the more familiar white plastic light switch.

Pavilion Pair of Faux Leather Upholstered Dining Chairs
Manufactured from solid oak with a medium stain, these Pavilion Dining Chairs are upholstered, seat and back, in comfortable dark brown faux leather for a luxury dining experience. The chairs are sold in a pair and will match beautifully with the Pavilion Dining Table, Sideboard and any other pieces in the stylish, oak Pavilion range. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this item, including all access routes. See our Furniture Buying Guide for more details.

Brita Elemaris Meter Cool White Water Filter Jug
The Brita Elemaris Meter Cool White Water Filter Jug is an environmentally friendly and economically useful option for households who want to help save the planet and yet have clean filtered water on tap. The top of the filter jug features a meter to remind you to replace the filter and one extra filter is included in the pack. The Brita system is dishwasher-safe. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange resin reduces lime scale, aluminium and heavy me

Rollipop Advanced
Help to develop your child's hand-eye coordination and sensory skills with this marble and track set from Halitit. Five distinctly presented balls - one transparent, two smiley and two mirrored - invigorate a child's imagination, just make sure they don't send them flying around the house! Suitable for children from 9 months.

Sylvanian Families The New Arrival
Mother Cat Myriam Chantilly, known to all her friends as Mims, is a new mother. The latest addition to the family is young Jacques, a bouncing baby boy and a real bundle of joy. The set includes a crib, Mother Cat figure, Baby Cat figure and more than five accessories, including Jacques' beautiful crib. Suitable for ages four and up.

Antony Worrall Thompson Silicone Bakeware Set
Celebrity chef Antony Worrall Thompson has developed a range of specially designed cookware that will enhance the food emanating from any kitchen. This set of silicone bakeware will serve perfectly for a range of baking tasks, and their varying sizes and shapes are suitable for small or large - and varied - spreads. The set consists of a large and a small muffin pan (six cups each), a loaf "tin" and a circular cake "tin", each made of tough, durable, flexible, non-stick silicone that's heat resistant up to

Sainsbury's 5 Piece Paint Brush
This set of no-frills paintbrushes will get the job done. The set has nylon bristles and yellow handles and features 5 different sizes: 0.5", 1", 1.5", 2" and 2.5".

De'Longhi Stainless Steel 4 Slice toaster Steel Cream
If you like toast, or have a large family, the De'Longhi four slice toaster is just what you need. Each pair of slots can be used independently to save energy and they're extra deep to allow for larger slices and crumpets. A high rise function means even the smallest of slices can be easily removed and there's a dial to set the level of browning, plus a defrost and reheat button. A cancel button stops the machine mid cycle should you realise that your toast is brown enough.

Mowbray Chocolate 2 Seater Sofa
The Mowbray Chocolate 2 Seater Sofa is a traditional, comfortable sofa with a contemporary look. This simple, plain sofa will look great in most design schemes and the fashionable dark brown upholstery can be accessorised with throws, cushions and other soft furnishings that will enhance the personality of the room. The sofa features sprung seats and reversible, dry cleanable cushions. All of the load bearing parts of Mowbray sofas are constructed using Scandinavian hardwood; for other, non load bearing pa

Verbatim Mini Optical Travel Mouse
The Verbatim Mini Optical Travel Mouse is a very small, wired, optical travel mouse for when space is at a premium. The mouse features a retractable cord, 2 buttons, a scroll wheel and is compatible with USB and PS2 (via an included adapter). It works on Windows 98, ME, 2000, XP and Vista, Mac 9.x and higher and is covered by a 2 year manufacturer's guarantee.

Sainsbury's Hinged Pine Box
This natural pine box is a fantastic canvas to decorate and make your own! Stain it or paint it to give it a special finish or leave it in its natural state and use for storage. The hinged top guarantees that it won't become separated from the base of the box and ensures your goods stay safe inside.

Lake Branded Golf Balls 30 Pack
A mixture of 30 Lake balls by the leading names in golf is complemented by a zip-top thick plastic storage bag that mimics a mini golf bag. These balls are perfect for any golfer's practice bag, or for use on the course. The balls are a combination of Titleist, Nike, TaylorMade, Precept, Callaway and Top-Flite balls, among others, and the set also comes with a pack of tees.

White Hydrangea and Pot
Flowers really help to brighten a room and lift spirits but it's not always feasible to keep fresh ones in the home. This artificial hydrangea is a great alternative: a full white bloom complete with stalks and buds for an authentic look that sits neatly in a black ceramic vase. Hand finished, this artificial hydrangea requires no maintenance and would look lovely on a coffee table, mantelpiece or windowsill.

Tu Leaf Floor Lamp Chrome
Floor lighting can really help create a cosy feeling in sitting and dining rooms. This pretty Chrome lamp has a slender stem with 3 bulbs encased in frosted glass giving a flower like look. Twisting stems with delicate leaves entwine around the bulbs for an elegant look. The switch has a dimmer function, so it's easy to use this lamp for mood lighting. This light forms part of a wider range, so it's possible to buy a table lamp in the same design if you like your lighting to match. Bulbs are included in th

Rowlinson Victoria Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Victoria Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The classical influenced design gives the structure an old world feel, while the open slatted roof provides both shelter and light. Made from sustainably sourced timber, this attractive arbour has trellis sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The

Belkin USB2.0 Device Cable 3m
This cable will connect USB devices such as external hard drives, printers and scanners to your PC or Mac. Stretching to 6feet (1.8m), there is plenty of slack to connect across a long distance.

Typhoon Asian Table Set for 2
Now you can enjoy your favourite sushi and sashimi from the comfort of your own home with this dinner set by Typhoon. This set includes 2 sets of bamboo chopsticks, 2 chopstick stands and 2 bamboo placemats that double as sushi rolling mats should you want to try your hand at making sushi! Made in China, this set can help re-create an authentic Asian dining experience.

Samsung PL60 10 Megapixel Digital Camera Black
A great digital camera with a 5x zoom lens and a high resolution 10 megapixel sensor, the Samsung PL60 10 Megapixel Digital Camera's high quality lens zooms from 35mm to a close-up 175mm. A smart auto feature lets you take great photos without any hassle. The camera has blink detection so you never take photos of people mid-blink, while the dual image stabilisation keeps your photos from getting blurry. A Perfect Portrait mode even reduces common facial blemishes, making your friends look their best in all

Rocky Beach Wall Art Set of 3
Bring the natural beauty and tranquillity of a beautiful coastline into the comfort of your sitting room! The clouds above, the water and ravaged bollards below and the mist shrouded promontory in the distance will lend an organic note to any interior setting. The 3 sections can be arranged in a variety of ways on the wall above a sofa or table. Each canvas measures 70 x 30cm. The MDF wood frame is resistant to warp, moisture and compression.

Tu Pillowcase Non-iron Pair Lilac
These convenient non-iron pillowcases in lilac are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.

Samsung Pay As You Go G600 Vodafone
This is one seriously sleek and stylish pay-as-you-go phone. Slim without being flimsy, it has a smooth slide-open action and fits nicely in the hand. Offering up to 7 hours talk time and 380 hours on standby, the G600 has an excellent 5 megapixel camera. The screen is large at 2.2in (measured diagonally), with 16 million colours and 240 x 320 pixels. There are two useful camera modes - panorama mode is great for wide views such as landscapes, while macro mode takes sharp close-up shots. There's a built-

Nokia BH-102 Bluetooth Headset
Attractive, affordable and reliable, this Bluetooth headset is easy to use and compatible with a very wide range of mobile phones. The rechargeable battery gives you up to 10 hours of continuous talk time and a whopping 180 hours' standby time. Sound quality is clear and consistent both when receiving and transmitting, and what's more, it's light and fits comfortably - especially important over long periods of wear.

Charlie and Lola Daytime/ Nightime Lola
Daytime and Nightime Lola, from the popular television show Charlie and Lola, is a cuddly soft toy made from a soft and durable material, making her a perfect cuddle companion. Press Lola's tummy to hear her speak and engage your children in imaginative play. Lola comes with accessories including pyjama bottoms, socks, toothpaste, toothbrush and her own satchel to keep the accessories in. For daytime Lola wears a beautiful flowery dress and little blue shoes. When the evening comes and it's time for Lola

Tefal 20cm Non Stick Thermospot Frying Pan
Fry food to perfection in this 20cm frying pan from Tefal. Featuring a Thermospot, it will show you when it is perfectly pre-heated in order to seal in the flavour of your food. Made from aluminium in a traditional black design, it has an anti-abrasion copper speckled base making it incredibly tough and hard-wearing. Being non-stick you will be able to stir and toss your food easily and it has a stay cool Bakelite handle. It is freezer and dishwasher safe. Suitable for all hob types except induction. Life

Tu Anna Silver Stitch Duvet Set
Pretty up your bedroom with bedding from the Anna Silver Stitch range. This classic white duvet set is adorned with a silver embroidery design and as it's made from a polycotton mix it's both comfy and hardwearing. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230c

Autoglym Fast Glass Cleaner
A clean windscreen and mirrors are essential for driving safely, and this product is purpose-built to keep your vehicle glass clean, residue-free and streak-free. It works fast, and also has no abrasives, waxes or silicones, and is also perfect to use on acrylic or plastic windows, where cleaners that contain abrasives can leave the window scratched or hazy. Also suitable for cleaning interior plastics, or for cleaning older marks off your paintwork, such as grease, insects, tree sap, or bird droppings.

Sony Printable CD-R Blank Disks 10 Pack
A pack of 10 writable CDs suitable for backing up data and making music CDs, with the space for 700MB of data or 80 minutes of music. You can also print artwork directly onto the CD using an appropriate printer. Writable CDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in CD-R/RW compatible devices, including modern computer CD drives.

Breville Café Series Brushed Stainless Steel Kettle
This smartly moulded 3000W Breville Café Series Brushed Stainless Steel Kettle, part of the exclusive Café Series range, has a concealed rapid boil element, so you won't have long to wait for a much needed cuppa. It will look attractive on your work top even when not in use. The removable, washable filter prevents sediment and limescale from being deposited in your drink, and with its 1500ml capacity, you can boil plenty of water in one go. The illuminated water gauge makes it perfectly simple to use, an

Dartington Florabundance Tulip Crystal Vase
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. This fine crystal vase is handmade and has been designed to showcase tulips. Displayed in large bunches, tulips need a plentiful supply of water and with a generous capacity and wide neck, this vase provides ample space and support for these beautiful blooms. Exclusively designed for Dartington by Hilary Green.