If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the brand new Sainsburys Online Store you'll find everything that you'd find in your local Sainsburys plus much else besides, including the Sainsburys Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsburys online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsburys you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Goodmans Digital Set-top Box GDB12BaByliss Curl and PressDraper Fold Down WorkbenchLilbourne Chair Madras Leather ChocolateDyson Zorb Carpet PowderPlay-Doh Coco Nutty Monkey PlaysetFisher Price Laugh and Learn ChairTu Corded Duck Egg ThrowApple iPod SocksBanyan Coffee TableNova Easy Glide BoxNicky Clarke Colour Radiance 2000W Hair DryerLeapfrog Learn and Groove Activity StationHoover Handy Plus VacHoover Purepower 2100W Bagged Upright Vacuum Cleaner BlueLexmark 14 Black Ink CartridgeDirt Devil Dash 9.6V Hand-Held Vacuum Cleaner WhiteRectangular Lantern Bird Seed FeederJohn Cotton Memory Foam PillowVerbatim Blue 320GB USB Portable Hard DriveTu Spring Form Cake TinTu Duck Egg Pintuck Duvet Cover SetBi-Tech Three Bike Car RackSanyo Digital Widescreen 23L Microwave Oven and Grill SilvDuracell 1Hour ChargerLEGO DUPLO Feeding ZooChelsea CushionRowlinson Aluminium and Wood Monaco ArbourKenwood Jug Kettle Stainless SteelLexmark 14 Black Ink Cartridge
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Tu Travel Digital Alarm Clock
This compact grey clock is ideal for travel. Its front cover flips down to become a stand when in use then neatly covers the control panel when in transit - condensing it in size and protecting it in one simple step. Digital time, date and alarm settings with a snooze option are included. Frequent travellers will enjoy the two time settings that you can flick between using a simple slide bar that locks in place when not in use. A backlight operated with an easy-find button on the top of the clock makes it

Tu Chloe Cushion Lilac
The satin texture of this 43 x 43cm Tu Lilac Chloe cushion feels great against the skin and is deliciously cool. The floral designs give the cushion character and style. This gorgeous cushion has no feathers to plague the allergy-prone. The cover is also machine washable at 40°C for total convenience.

Russell Hobbs Mini Kitchen
This stand alone mini kitchen from Russell Hobbs combines a 26L capacity oven with two electric hotplates so you can grill, roast, bake, fry and boil in all in one compact system. The fan-assisted oven has a range of 50-250°C while the double hotplate features two plates, one big and one small. Both the hob and the oven can be used at the same time and included is a backing tray and grilling rack with handle. This mini cooker would be ideal for anyone living alone or for students and is economical to run an

Rothwell Upholstered King Size Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Rothwell Upholstered King Size Bed is a 5' faux leather bed frame with a sleek, contemporary look in chocolate brown, ideal for any modern bedroom. The large headboard, footboard and sides are lightly cushioned for your comfort and protection. Wooden slats support the mattress (not included) and are screwed in to prevent slipping. Four mahogany stained wooden feet complete the look and t

Tu Faux Silk Curtains Teal/Peacock
These striking faux silk curtains will add a sophisticated elegance to any room. With the appearance of raw silk, the texture of the curtains allows the light to bounce off them beautifully making any room glow. Styled with pencil pleats, the curtains will hang luxuriously from any window. 100% polyester curtain with lining. Machine wash at 40°C. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the ov

Culinare One Touch Can Opener Original
The Culinare One Touch Can Opener Original is the handiest tin opener around. It automatically opens cans with a single touch - just pop it on the lid of a tin and press the button. The magnetic attachment keeps hold of the lid until you release it, and the opening mechanism carefully smoothes the top of the can, eradicating sharp edges for a safer kitchen. Best of all, it works on most tin sizes. Ideal for users with limited hand mobility, it's the perfect kitchen gadget. In clean, classic white and wit

Le Creuset 18cm Casserole Dish Granite
This 18cm, 1.8L casserole dish in a granite finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your cookware always

Samsung HT-BD1220 Blu-ray Home Theatre System
Experience photo-realistic television and deep, bassy, engulfing 2.1 stereo sound with this Blu-ray home theatre system from Samsung. Connect it up to an HDTV to experience clarity and detail of both visuals and audio with Blu-ray, high definition movies. Blu-ray players are the next generation of video technology, offering stunning HD video. Movies on Blu-ray Discs contain up to four times the resolution of DVDs for incredible clarity and stunning audio quality. If you have an HDTV, a Blu-ray player is th

Infantino Shop and Play Funny Farmer Shopping Trolly Activity Centre
Infantino Shop and Play Funny Farmer Shopping Trolly Activity Centre is a multi-purpose shopping trolly cover, activity centre and play mat! Designed to keep your child safe from the germs that lurk on shopping trolleys by transforming them into clean, comfortable and entertaining activity centres, it's machine washable and comes with a detachable cushion, removable waist strap, removable toys, storage pockets and protective flaps to keep baby's sensitive skin safe. It can also be used at home as a play m

Infantino Lil' Lion's Happy Hangout Activity Gym
A deluxe activity gym play mat with twin toy arches, 4 hanging toys and a musical mirror, just packed with jungle themed features to keep baby stimulated and entertained. The multiple textured play mat has a lift-and-reveal leaf, mirror, rattles, teether and chaser beads ring. Suitable from birth.

Kenwood Black Smoothie 2 Go
Make smoothies to take away with you with the Kenwood Black Smoothie 2 Go. This fantastic smoothie 300W maker, in glossy black and shiny chrome, is a handsome addition to any kitchen - as well as being practical! It helps you create delicious, healthy smoothies which, once made, can be taken on the road - just remove the blades and replace with the convenient drink-through lids. Safety features include full safety interlocks and non-slip feet, and the travel cups and other removable parts are dishwasher-sa

Mr Men Mr Rude
Snuggle up to this velvety Mr Rude and giggle as he blows raspberries and says funny sayings in his trademark French accent. Requires 4 x AA batteries, which are included in the pack. Suitable for children aged 3+.

Guitar Hero World Tour Solus for Xbox 360 by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. So who do you fancy rocking out to? Once you've created your fully-customisable rock star avatar, one of the most difficult things about this game is deciding where to start: Sex Pistols, Muse, Nirvana, Linkin Park, Hendrix, Blink 182, Blondie, S

Garmin Nuvi 215 Sat Nav
The Garmin Nuvi 215 is a great little entry-level travel aid for navigating your way through traffic or on foot in the UK or Ireland. Its bright, large touchscreen makes it easy to use and it's small enough to slip into a bag or pocket if you're out and about. If you're driving, it'll speak the road names and direction instructions, letting you keep your eyes on the road. Another great function for this is the Bluetooth connection allowing hands-free phone calls. The device is pre-loaded with maps for the

iLuv iPod Dock i189
This stylish speaker system/iPod dock pumps out impressive surround sound from its two 2.5W RMS speakers. Its auxiliary input allows you to connect other audio devices as well. Compatible with any iPod with dock connector (excluding 1st, 2nd, and 3rd generation iPods).

Tu Roaster
This Tu Roaster is a cook's dream. Made from durable, long lasting carbon steel with a non stick coating, it allows you to roast, braise or grill food at a time with the minimum of fuss. The comfy grip, non slip silicon handles are an added bonus - they're cool to the touch and heat resistant up to 250 degrees Centigrade - no more burnt fingers or messing about with oven gloves.

Vax AAA Spring Clean Carpet Cleaner Solution 1.5l
Spring clean at any time of the year - Vax AAA is great for cleaning the carpets throughout your home. 1.5 litres will go a long way.

Brabantia Titan Ironing Board 135x45cm
This ironing board makes ironing shirts easy with its 'shoulder shape' while its pointed end helps with trousers. The board has an extra stable and wide worktop for comfortable ironing and an integrated heat resistant iron parking zone for the iron to rest between items. The sturdy asymmetric frame can be set at a range of heights from 63 to 102cm which even allows you to iron whilst sitting down if you prefer. With its child lock, the ironing table can't collapse accidentally and its transport lock ensur

Scrabble Original
Scrabble - the classic word game for 2-4 players that will test your vocabulary knowledge as each player tries to outwit the next. Every word counts! Suitable for children aged 10+.

Kenilworth Large Scatter Back Sofa Pattern Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Jones Box Wall Clock Chrome
This chrome-look retro wall mounted clock has a durable acrylic case and lens to protect the quartz mechanism, making it lightweight and easy to hang. The elegant, simple square face makes an elegant change from run-of-the-mill circular clocks and offers a blend of modern and classic styles. The Jones Box Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Vivo Large Tumbler Green
Villeroy & Boch is known for its classic designs and has recently brought out the Vivo range, which features modern, distinctive designs. This green tumbler curves in and out and has a fun, moulded shape. Slimmer on the top with a weighty bottom, the glass is perfectly balanced and is suitable for a range of drinks.

Bratz World House
Bratz girls like to kick back and relax in ultimate style and luxury - and now you can visit the Bratz World House and help them. This open style dolls house has over 20 accessories to help create beautiful bathrooms, dressing rooms, kitchens and bedrooms. Elegantly decorated, this attractive Bratz house can be folded neatly away when not in use. In its neat, cute box this house would make an ideal gift - Bratz dolls are sold separately. It's suitable for children over 6 years of age.

Dyson Soft Dusting Brush
Dust can easily build up in the home, so this Soft Dusting Brush from Dyson has been designed to help you keep surfaces clean and dust free. It works best on flat surfaces such as televisions, tables, benches and shelves.

POWERbreathe Fitness Classic Blue
How hard you work depends on your breathing. This brilliant product trains the most underemphasized but important aspect of athletic performance in casual or amateur sport today: breathing. This drug-free device will help you to increase your breathing strength, which influences muscular endurance. Just two four minute sessions a day will greatly improve how well your body takes in oxygen. Also great for performers such as singers and musicians. Included are four sterilisation tablets to keep your POWERbr

Western Digital 2TB My Book Studio Edition II External Hard Drive
Designed for use by professional Mac users, the Western Digital My Book Studio Edition II hard disk drive provides extensive storage with speed and compatibility in mind. With rapid file transfer rates including 480mb/s through USB2, 400mb/s through FireWire 400 and 3gb/s using eSATA, and automatic back-up onto a drive that can store up to 150 hours of digital video (DV), 240 hours of HD video and 880 hours of DVD quality video, it is safe to trust the My Book Studio Edition II with your work.

Sony ICFC205S Clock Radio Alarm
This stylish, compact clock radio has a small footprint to take up less space on your bedside table, yet it still has a large, easy to read LED display. The AM/FM radio picks up traditional analogue radio, and can sound a buzzer or play the radio for its alarm function. Naturally there's a snooze button for weekends!

Willow Tree Together
Together' by Willow Tree is an intimate figurine showing a man and a woman sharing a loving embrace. Made from hand finished resin by American fine artist Susan Lordi, this ornament serves as an artistic representation of partnership.

Samsung LE37B650T2 37" Full HD 100Hz Digital LCD TV Black
A top-of-the-range, Full HD LCD TV from Samsung with a range of cutting edge, premium features from 100Hz motion technology to Samsung's Crystal TV™. With four HDMI slots, two SCART plugs and a USB 2.0 plug, the LCD is poised to integrate seamlessly with even the largest and most complex home entertainment systems. A game mode lets you plug in consoles easily and wireless DNLA lets you play movies or music off your PC without the hassle of cables.

Christy Ardenia Cushion
Christy cushions are the last word in luxury and comfort. This beautiful 50 x 30cm Christy Ardenia Cushion will add a touch of class to any style-conscious home. The sumptuous look of the delicate, feminine floral design is borne out by the high quality of the materials used - the cover is 65% cotton and 35% a blend of polyester, nylon and viscose with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. Dry clean only.