Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Breville 4 Slice Sandwich ToasterMastrad Silicone Orka Miracle Mitt RedSainsbury's 3 Piece Powertool SetYork R101 RowerZoggy Sun Protection Float SuitChef'n G' Rabbit PepperAnsty Footstool Bruno NaturalBen 10 SkateboardSankey Heated Propagator Grow Warm 100Seagate Freeagent GO 5400.2 250GB Portable Hard DriveSainsbury's Spirit LevelVerbatim Black 500GB USB 2.0 External Hard DriveSamsung Q2 4GB MP3 Player BlackMorphy Richards Accents Jug Kettle Black/SilverSamsung DVD-SH893M Digital DVD Recorder 160GB Hard Disk DrTu CD Rack with Wood Veneer FinishHot Wheels Trick Tracks Jurassic Starter SetBristan Sonique Basin MixerRoary the Racing Car Light 'Em Up TorchBraun P60-1 Pocketgo Battery Foil ShaverDifferent by Design Hard Anodised 14cm Milk PanChildren's Hearts 9 Bin Toy StoragePhilips 8W SES Energy Saving CandleBe Good to Yourself Stainless Steel 3 Tier SteamerKenwood kMix Stand Mixer AlmondSainsbury's Towel NavyAutoglym Super Resin PolishCranium WowWestern Digital My Passport Essential 320GB Portable Hard Minky Easyfit Medium Ironing Board Cover
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Hoover Jovis Wet and Dry Handheld Vac
The Hoover Jovis Wet and Dry Handheld Vac is a powerful, compact hand-held wet and dry vacuum cleaner for home and car. The 14.4V motor is fully rechargeable and features NiMH batteries for improved running time and recharging efficiency, with up to 20 minutes of uninterrupted running time. The dust canister holds 0.8 litres of dust or 0.2 litres of liquid. The bagless cylinder design means the dust canister is hygienic and washable - no shopping for expensive, environmentally harmful replacement bags, and

Duracell Power Pix AA Batteries Pack of 4
Suitable for all appliances requiring an AA battery.

Gallery Cambridge Mantle Mirror Silver
The Cambridge features a solid wood ornate frame with a silver painted finish that has been aged for an antique look and feel. Can be hung portrait or landscape and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Sainsbury's 500W Hammer Drill
For all your household DIY and carpentry projects, refurbishments and repairs, get the Sainsbury's Hammer Drill. This 500W drill is lightweight, easy to use and mains powered - meaning it requires no battery pack and no charging - it's ready to use. It has a 1.8m electrical cord and optional hammer action. The Sainsbury's 500W Hammer Drill works at variable speeds from 0 to 2,800rpm for a chuck capacity of 10mm for metals, 13mm for concrete and 13mm for wood, and has reverse action for extracting screws,

JVC Pink Gumy Headphones
JVC's Gumy headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a vibrant pink to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

Electrolux Pet Lover Bagged Upright Vacuum Cleaner 1700W
This Electrolux Pet Lover Upright Vacuum Cleaner is great for people with pets as a turbo nozzle agitates deep into fibres to remove even the most stubborn of pet hairs, this is designed to be used on horizontal and vertical surfaces so curtains, floors and furniture can all be tackled! A HEPA filter is fitted for the highest efficiency clean, catching even the smallest of bacteria and dust particles for a fresh and thorough clean, which is a real bonus for allergy sufferers. The synthetic dust bag used to

Kenwood Smoothie 2 Go
This smoothie maker by Kenwood is great for hectic lifestyles and with two travel mugs included you can whiz up your fruit, flip the jug off its stand, replace the blades with a drink lid and dash! Two different speed settings are available for different smoothie textures. A stand in silver and transparent jug create a neat and contemporary look. A measure gauge helps with exact amounts and gives you the option to mix cocktails! Kenwood has even included a handy recipe card to inspire you with blending pos

Rattan Corner Linen Bin Honey
This attractive honey coloured rattan linen bin has been cleverly designed with a right angled side to fit snugly into a corner. Inside is a removable cotton liner to keep the contents ventilated and fresh and it has a hinged lid for easy access.

Morphy Richards Accents Traditional Kettle Cream
This traditional style stainless steel kettle has been finished in cream for a neutral sleek design. Cool touch handles and a 360 degree cordless base mean this kettle is comfortable for both left and right handed users while a rapid boil element means you never have to wait long for your cuppa! A water gauge indicator lets you see at a glance how much water is in the kettle, while a safety cut out automatically turns off your kettle should it start to boil dry. Quiet boil technology means the noise of t

Garmin Nuvi 1310 Sat Nav with Bluetooth
The Garmin Nuvi 1310 is a great little GPS device for navigating your way through traffic or on foot in the UK or Ireland. This model has a wide screen for easy viewing of maps. Its bright touchscreen makes it easy to use the device and it's small enough to slip into a bag or pocket if you're out and about. If you're driving, it'll speak the road names and direction instructions, letting you keep your eyes on the road. It'll even let you connect a mobile phone via Bluetooth for safer, hands-free driving.

Fogarty Duck Down Pillow
This Fogarty pillow is extra soft and light owing to its 100% duck down filling. The pocket stitched cotton cover ensures an even distribution of down inside the pillow for optimum comfort. Fine down clusters promote moisture transfer to offer the most comfortable night's sleep. It's also machine washable at 60ºC which will help to eradicate dust mites.

Tu Faux Leather Frame 5x7"
Treasure your memories and keep them on display in this Tu Medium Faux Leather Frame. Made from handsome brown faux leather, this medium sized photo frame measures 12cm by 18cm (5x7 inches) and is perfect for bedside, desk or mantelpiece, or can be hung on the wall.

Ludlow Regular Sofa Mocha
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow regular sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to order

Goodmans iPod Clock Radio
This iPod clock radio has a funky, cool white spherical design and with three alarm options to choose from, you can wake up to the alarm, the radio or your iPod. The FM/MW radio has digital tuner with backlit LCD display and 10 station pre-sets, while the universal iPod dock has charge capability. The two stereo speakers have 1.5W RMS output each.

Premier Housewares Can Crusher
This black, stainless steel can crusher is ideal for saving space when recycling. Wall mountable, simply fix your crusher with the screws provided. Place an empty can on the shelf of the can crusher. Using one hand, pull the handle down and then return to the upright position removing the crushed can. Repeat. Rubber grip handle and rust-proof.

Triton Arran Stone 9.5kw Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Arran Stone 9.5kw Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The quick clean, chrome plated anti limescale showerhead with 5 spray patte

Christy Beach Towel Refresh
Whether you're a soak-up-the-sun type of person or more of a water baby, this extra large 100% cotton beach towel will help to keep you warm, dry and comfortable after a hard day on the sand! A bright aqua colour hosts stripes and spots for a fun and functional towel with a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so it's easy peasy to remove salt, sand and sun cream.

Cars Race 'n' Rescue Station
Revisit the thrills from Pixar's 'Cars' movie with this Race 'n' Rescue Station featuring Red's Firehouse and a mini Red vehicle. A moveable launcher adds to the fun and obstacles such as the 'ring of fire' add an element of excitement to play! Suitable for children aged 4+.

Mario and Sonic at the Olympic Games for Wii by Sega
This game has brought together the characters from two staggeringly popular video game 'universes', namely the 'Sonic' series of games, and also that of Mario, in a monumental crossover with the most majestic of backgrounds: the 29th World Olympic Games. The two major characters, Mario and Sonic, lead their respective teams through 24 authentic Olympic events such as javelin, pole vault and triple jump, but you won't be restricted to track and field - try your hand at swimming, archery or fencing, too.

Dunlop Play 27 Tennis Racket
A more senior member of the 'Play' series, this tennis racket is ideal for kids aged 13 years upwards who are learning to play. Manoeuvrability and control for smaller arms is achieved in the 27" length and size three grip. Finished in a smart and sporty rich blue, this racket will look the business even if you're still a novice.

D and T Brushed Brass 400W Dimmer Switch
Adjust the mood and feel of your home with this smart, subtle brushed brass dimmer switch, which gives you control over your home's ambience - perfect for watching movies or for creating a romantic mood!

Western Digital 500GB Mybook2 Essential Edition External Hard Drive
Store and backup all your important data with the easy-to-use Western Digital My Book Home Edition hard disk drive. With 500GB worth of storage, there is space to fit up to 142,000 digital photos, 125,000 MP3 songs, 220 hours of DVD quality video or 60 hours of HD video - plenty of space for treasured memories. Taking up no more space than a paperback book, the Western Digital hard drive takes no installing - you can plug it in and use it almost instantly.

Tu Red Apron, Single Oven Glove and Tea Towel Set
Get cooking in style with this great Tu Apron, Single Oven Glove and Tea Towel Set. The set consists of two tea towels (one flat and one waffle), an apron and a single oven glove, all in matching red with whites stripes and spots. All the components are made of 100% cotton (except the oven glove's polyester stuffing) and are machine washable. The apron and flat tea towel can be tumble dried. The apron has lengthy straps, so one size fits all.

Duracell Ultra AAA Batteries 8 Pack
The batteries have been designed to be the longest-lasting Duracell battery in any application. They've also got a built-in power tester.

Samsung Q2 4GB MP3 Player White
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 technology to recreate the three dimensional environment that the recording took place in. This results in much

Autocare Folding Sun Shade Twin Pack
If you're going on a long road trip, these fold-away sun shades are a very useful car accessory to have, especially if you have kids in the back. They measure 44x38cm, will fit most windows and will block out a lot of sunshine, keeping the interior cool, and saving you energy costs by letting you turn the air conditioning down. They are spring-action, and with a quick twist, fold away neatly to roughly the size of your hand, and come in a closable pouch, for easy glove box storage when not in use. To open

Samsung ES55 10 Megapixel Digital Camera Black
A great little digital camera for the budget conscious buyer, the Samsung ES55 10 Megapixel Digital Camera does without the bells and whistles, but keeps the essentials: 10 megapixel photos for large printing and a useful 3x zoom lens (35mm to 105mm equivalent). A range of useful automatic functions keeps things simple, fuss-free and high quality. Digital image stabilisation works to reduce image blur, while face detection automatically finds faces in the frame and focuses on them. Blink detection makes su

Lexmark 31 Photo Black Ink Cartridge
The Lexmark 31 Photo Black Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 31 ink cartridge - Z845, Z1300, Z1310, Z1320, Z1400, Z1410, Z1420, Z2320 , Z2420, Z810, Z812, Z815, Z816, Z818, P910, P915, P4310, P4330, P4350, P6210, P6250, P6350, X2500, X2510, X2530, X2550, X5070, X5320, X5370, X5490, X5570, X2650, X3530, X3550, X4530, X4550, X3650, X4650, X3310, X3330, X3350, X5210, X5250, X5260, X5270, X5410, X5450, X5470, X7170, X7310, X7350, X8310, X8350, X5495, Professional Series L

Lausanne Chair Mocha
The contemporary-styled Lausanne chenille chair is quite simply a great place to sit. It's got a sprung seat and a foam-filled bottom cushion for support and comfort, while the rear cushion is fibre-filled and reversible for a longer life. UK-made, the chair matches the rest of the Lausanne range, so looks great in a wide range of modern decors and offers supreme comfort. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statu

Masterplug Energy Saving 3-way Slave Adaptor
A gadget that helps you do your bit for the planet and save money. A slave adaptor is a great way to save energy as the slave sockets switch off when the master socket is switched off, so if your TV is plugged into the master socket and DVD player and games console plugged into the slave sockets, the adaptor will automatically switch off these appliances when you turn off the TV.