Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Manchester United WardrobeHigh School Musical Compilation DVD GameSainsbury's Filter Coffee Maker Black/Stainless SteelUltimate Bird Feeder StationEasy Karaoke PM-425 Wired MicrophoneApple iPod Touch 8GBBarbie My Special Things Beauty Secrets Inline ScooterEdge Kick Boxing SetTerminator Voice ChangerDuracell Ultra AAA Batteries 4 PackRushbrookes Tumbling Leaves Double Oven Glove BlackSamsung NC10 Laptop BlackPhilips 6970 Mains/Rechargeable Rotary ShaverVax Dual V Heated Carpet and Upholstery WasherPeppa Pig Step 'n' Learn PlaymatWooden Frame and Rattan 4 Drawer Unit WhiteTu Patchwork Duvet Set Duck EggKenwood Stainless Steel 2 Slice ToasterJVC Blue Gumy Air Cushion HeadphonesSainsbury's Sandwich Toaster Stainless Steel and BlackDifferent by Design Bath Mat ZincPURE One Mini White DAB RadioProlux Medium Square Shower ScreenWood & Slate Alpine Bird HouseLexmark 27 Colour Ink CartridgeCurver Deco Arabesque Storage BoxSainsbury's 4.8V Cordless Screwdriver SetTu Acrylic Salt & Pepper Mill SetTu Robot Duvet and Pillow SetSainsbury's Towel Nutmeg
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Arsenal Football Club Beanbag
An official licensed Arsenal Football Club beanbag decorated with the club's crest. Filled with fire-retardant polystyrene balls for safety and comfort, this soft and squashy beanbag is great for sitting and playing. The removable cover is machine washable. Not suitable for children under 3.

Baby Annabell Changing Bag
The Baby Annabell Changing Bag, made in the shape of a sheep, contains everything you need when out and about with your Baby Annabell and includes two nappies and a bottle. Suitable for ages 3+.

Fisher Price Laugh and Learn Chair
Are you sitting comfortably?! Baby will be in this fun Laugh and Learn Chair. A side table holds a story book chock full of fun tales, a clock to help with telling the time and a table lamp with colour change bulbs to keep their senses engaged. Sitting down activates songs that will have your little one laughing in no time! Requires 3 x AA batteries, included in the pack. Suitable for children aged 12-36 months.

Tu Rectangular Chopping Board
Protect your surfaces and keep your knives sharper for longer with this Tu wooden chopping board. At 31 x 40cm, it's large enough for chopping large quantities of veg for salad or soups, slicing large loaves, carving roasts and even makes an attractive serving surface for crudites and dips. The board can be hung on a hook to save space in your kitchen.

Odyssey Tumble Twist Bath Mat Pebble
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This warm beige colour will look great in any bath or shower room.

Charlie and Lola Single Duvet Set
This child's duvet set contains one single duvet with popper fasteners and one pillowcase featuring Charlie and Lola from the popular TV series. Machine washable.

Rowlinson Shiplap 8x6 Modular Apex Shed
This handsome wooden apex shed, constructed from sustainably sourced timber, provides an attractive and compact storage space in any garden. The tongue and groove shiplap cladding helps rid the structure of excess water and protect it from harsh, damaging weather effects. The solid sheet roof and floor insulate the interior against damp and other degrading conditions, but the wood will require periodic treatment. The natural-looking dipped honey brown shade will fit unassumingly into any garden setting. Other fea

Tu Stamping 16-piece Cutlery Set
This 16-piece cutlery set contains 4 forks, knives, dessert and tea spoons and is made from smooth stainless steel. Dishwasher safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Triton Passion 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Passion 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with single spray pattern works like a charm, so

iLuv Alarm Clock with Dual iPod Dock iMM173
Featuring two integrated docks, an FM tuner, a large and easy-to-read display, this unique bedside alarm clock lets you choose how you wake up every morning: to the radio or your iPod, while making sure your iPod and iPhone are fully charged for the day. The powerful built-in speakers, with jAura acoustic speaker technology play your music with depth and clarity, and the FM radio has PLL tuning technology and 8 preset stations.

Salter Mechanical Add and Weigh Kitchen Scale
The convenient Salter Add and Weigh Scale combines handy construction with a handsome modern design. The mechanism can take on any weighing job up to 4kg (9lb), visible on an easy to read dial marked with 1-gram graduations for accurate measurement. Best of all is the add and weigh function: weigh an ingredient, add more and generate a separate weight for each added quantity! It includes a dishwasher-safe measuring bowl which can be inverted over the base for neat, simple storage. The classic Salter Add a

Rollipop Starter Set
Help to develop your child's hand-eye coordination and sensory skills with this marble and track set from Halitit. Five distinctly presented balls - one transparent, two smiley and two mirrored - invigorate a child's imagination, just make sure they don't send them flying around the house! Suitable for children from 9 months.

Mastrad Multi Grater Mandolin
Make your home cooking look more professional with this multi-grater mandolin from Mastrad. It features five stainless steel blades for slicing including a chip cutter, three grating blades (fine, medium and course), and a julienne blade. Small and compact with foldaway legs, it will become your most useful kitchen gadget that will make all your meals look divine. The tilted body means that lots of food can be collected beneath and being non slip you will be able to cut your vegetables with force while sti

Yamaha Classic FM School Recorder Kit
Get your child off to a great musical start with the Yamaha Classic FM School Recorder Kit. It contains everything your child needs to learn to play this popular beginner's wind instrument. The Yamaha Classic FM descant recorder, designed and manufactured by renowned instrument makers Yamaha, is made from durable, quality red plastic and has excellent sound. The set also includes a music pencil, notebook, an "I Can Play Recorder" sticker and a handy carry case for protecting the recorder from the usual dam

Infantino Wiggle Worm Travel Gym
This super gym with toy arch and 3 hanging toys entertains baby through sight, touch and sound. The detachable toy bar becomes the perfect crib activity centre when secured to the sides of a cot, and the whole thing zips up into a convenient travel bag! It's a great take-anywhere play gym. Suitable from birth.

Dirt Devil Dash 9.6V Hand-Held Vacuum Cleaner White
A simple, portable vacuum cleaner offering good, basic performance on a budget. The 9.6V motor means it'll pick up all little pieces of dust, while three levels of filtration keep the dust inside. Lightweight at only 1.36kg, it's easy to pull this little device around the home to keep any area clean. Comes with a one year guarantee.

Samsung LE32B530 32" Digital Full HD 1080p LCD TV
Prepare to be blown away with this brilliantly crisp 32in, full HD 1080p television offering a perfect solution to your home entertainment needs. Samsung's Wide Colour Enhancer uses clever processing to generate more realistic colours and a wider range of brightness to more closely match the original film. The amazing picture will open up a world of captivating realism and incredible detail, so you'll want to watch your favourite films all over again! Three HDMI inputs let you connect a Blu-ray player or

Croydex Slimline Mirrored Cabinet Polar White
This clever slimline unit contains a mirror, cupboard and shelving in one. A mirrored frontage on a white surround opens to reveal 6 adjustable shelves - 3 on each side of the door - ideal for storing toothbrushes, medicines and grooming products. The simple design of glass shelf and frameless mirror make for easy cleaning. Wall fixings and easy to follow instructions are included in the pack. The wood used to make this cabinet is from a sustainable source.

Fogarty Silk Soft Microfibre Mattress Protector
Fogarty's microfibre mattress protector is soft, warm and deep and is ideal for allergy sufferers who may be affected by animal fibre fillings. Machine washable and suitable for tumble drying, this mattress protector will lengthen the life of your mattress and help aid a comfortable night's rest.

Ben 10 14" Bicycle
This fantastic Ben 10 14 Inch bike is perfect for fans of the immensely popular kids' TV show. The bike features 14" (35cm) spoked wheels with pneumatic tyres, printed chain guard, front and rear calliper brakes and removable stabilisers, and is decorated with graphics from the programme. Both the handlebar and seat height are adjustable. Some assembly is required. Suitable for ages 4-7.

Lilbourne Chair Alaska Leather Chocolate
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is semi aniline with a cracked wax finish - see our Furniture Buying Guide for explanations of different leather grades. As this product is made to order, please note

Russell Hobbs 17L Touch Microwave White
A stylish addition to your kitchen, this medium-sized, 700W microwave oven offers all the essential features you need from a microwave. An easy to use touch system lets you defrost or cook with up to 10 different power levels and a 99 minute timer, while an auto defrost feature saves you hassle. A child-safety lock keeps young children safe.

Tu Emily Cushion Aubergine
The satin texture of this 43 x 43cm Tu Maroon Emily cushion feels great against the skin and is deliciously cool. The embroidered floral designs give the cushion character and style. This pretty cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Ansty Footstool Elliot Plum
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.

Tu Pirate Rug
This plush Tu Pirate rug is a must have for any little captain's bedroom. In royal blue with a skull and crossbones pattern, it will delight youngsters and match just about any boyish colour scheme. In 100% acrylic, it has a soft pile that's luxury for little feet. At 65 x 65cm, this rug is perfect for the floor next to a bed. It is machine washable at 30°C.

Scafell Rock Double Flock Airbed with Inflator
Get a more comfortable night's sleep with this double-sized airbed with inflator from Gelert. Suitable for both indoor and outdoor use, the airbed can help you have a more relaxing camping experience, or is useful to have to hand if guests stay over. Easy to inflate and deflate it comes complete with an inbuilt foot pump and is made from PVC flock material in navy. It includes a repair kit.

Silentnight Memory Foam Topper
This memory foam mattress topper contours to the shape of your body offering added support for aching joints and stressed limbs. Made in the UK, this topper has a machine washable removable cover. Non-allergenic this pillow is suitable for down and feather allergy sufferers.

Genoa Chair Leather Chocolate
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provides firm support and stitching detail throughout lends a neat finish. Four wooden feet raise the chair just slightly off the ground, so protecting its underside from damage. The leather on this sofa is corrected and pigmented - see our Furnitu

Tu Shaggy Rug Red
This lovely shaggy rug in deep red would look great in front of a fire place or beside a bed. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room. Because the rug is handmade, some fibres may become loose. Vacuum clean the pile regularly for a pristine appearance.

Sylvanian Families Village Flower Stall
The Sylvanian Village Flower Stall comprises a display table, stand for seed packets, wheelbarrow, planters, pots plus flowers, plants, gardening tools and other accessories. Suitable for ages four and up.