Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Oral B Dual Clean Brush Head 4 Pack
These Oral B Dual Clean Brush Heads come in a pack of 4 and can be used to replace the brush heads on Oral B Triumph ProfessionalCare 9000 Series, Oral B ProfessionalCare 8000 Series, Oral B Vitality Precision Clean, Oral B Vitality Dual Clean, Oral B Vitality Sensitive, Oral B Vitality White + Clean, Oral B AdvancePower 900. With 2 moving brush heads in one, these heads provide twice the cleaning action, cleaning, freshening and caring for your gum while penetrating hard to reach areas. The colouring on

Apple iPod Touch 16GB
Apple is the market leader when it comes to making MP3 players and the iPod Touch gives you a huge range of features literally in the palm of your hand and at the tips of your fingers. It isn't just music you have to play with, but also movies and videos, games, internet, email, maps and directions, YouTube, photos, calendar, contacts book, stock information, weather, take notes, calculator and you can even get it to talk to your specifically-designed Nike trainers to track your time, distance and calories

Vax 2000 Series Cylinder Bags
Replacement vacuum cleaner bags for Vax 2000 series vacuum cleaners, and others including the 5000 and 6000 series. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 4 bags. Fits the following VAX machines - 121 Series: 101, 111, 121, 221, 223, 21 Series, 23 Series, V1050, V1100, V1200. 2000 Series: 2000-2100, 2300, 2500. 4000 Series: Powa 4000-4100. Rapide 5000 Series: 5000, 5100, 5110, 5120, Rapide Plus, 5130, 5140, 5150, 6130, 6130S, 6130XS, 6130E, 6131, 6135 Carvax, 6140 Petvax, 6150SX, 6151SX, 6155 Family Vax.

Liverpool Football Club Cotton Curtains
Curtains stop draughts, keep light out and provide privacy, not to mention helping to decorate a room, which is why this pair of official licensed curtains from Liverpool Football Club are great for a kid's bedroom. Machine washable and suitable for the tumble drier, sticky finger-prints can be easily washed away, curtains dried and re-hung all before bedtime! A pencil pleat gives them a neat ripple effect both when open or drawn. Can be cut to fit. 100% cotton. W168cm x L137cm.

Easy Karaoke Party Pack 1
Beat the recession by organising a fun karaoke night in! Easy Karaoke Party Pack 1 features loads of old and new singable hits - including some of the all time favourites of karaoke fundamentalists the world over! Featuring tracks by artists new and old, this fabulous 5 disc compilation contains dozens of popular songs for male and female singers, singly or in groups, across genres from rock to country to folk to pop and beyond. Relive decades' worth of music with your favourite tunes - and perform them yo

Antony Worrall Thompson Set of 3 Roasters
Celebrity chef Antony Worrall Thompson has developed a range of specially designed cookware that will enhance the food emanating from any kitchen. This set of 3 roasters will serve perfectly for a range of cooking tasks, from braising to roasting to baking, and their varying sizes are suitable for small or large meals. The set consists of a 41cm (shallow), a 42cm (deep) and a 36cm (deep) roasting pan, each made of tough, durable enamelled steel and heat resistant up to 230°C. The Antony Worrall Thompson s

Toyota Lightweight Sewing Machine
Design, make and repair your own clothes, linen and textiles with the Toyota Lightweight Sewing Machine. Its minimalist, ergonomic design is compact, lightweight and ideal for first-time sewing machine users. This 15 stitch, single dial machine has a top loading bobbin, rotary hook and transparent cover. It incorporates an easy upper threading set up and winding system, and has a built in user guide - Quick Adviser - which gives advice, solves general sewing problems and guides the user through setting up

TomTom XL Live IQ Routes Edition UK EU and Ireland
The TomTom XL LIVE IQ Routes Edition is the most fully featured TomTom XL sat nav unit. It has a large, 4.3in widescreen with a simple touchscreen interface. This model features wireless connectivity to a host of extra information, and comes with three months free trial subscription to this TomTom Live service. With TomTom HOME, you can always download more information to your device from your PC or Mac. The TomTom Live lets you connect to real time traffic and safety alerts, find the cheapest petrol stati

Tu Fine Stripe Duvet Set Natural
Crisp and sharp, these printed duvet sets add a modern touch to any bedroom. The polycotton mix ensures both comfort and a long life, as well as the ability to machine wash and tumble dry. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature poppers to seal the duvet cover. Single duvet covers measure 135cm x 200cm, double duvet covers measure 200cm x 200cm, and king size duvet covers measure 230cm x 220c

Abbey Double Bed
Crafted from sustainably sourced wood, the Abbey Double Bed offers classic, cosy style for your home. The slats are birch while the rest of the bed is made from pine stained an attractive mellow brown. The bevelled headboard and footboard are designed to complement the rest of the Abbey bedroom range.

Ecoiffier 2 in 1 Kitchen and Shop
Children love to play grown up: pretending to cook and shop can provide endless entertainment. This shop and kitchen in one comes complete with an oven you can open, kitchen accessories such as pots, pans and pepper pots for cooking up delicious imaginary soups and a fun shop with a credit card machine where all these tasty wares can be bought! Robust enough to withstand knocks and scrapes, this kitchen and shop combination is also wipe-clean so sticky fingerprints are easily removed. Suitable for childr

Genoa Regular Sofa Chocolate Bruno
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish.

Triton Etana 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Etana 8.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with multiple positions works like a charm, so you

In My Pocket Pretty Pet Palace
Take your Puppies and Kitties out for a fun day at the Pretty Pet Palace! It comes equipped with a fun slide, a dining area and a rotating dance floor for parties. The Pretty Pet Palace Playset includes three Puppies - Diego, Twilight and Scamper - and three Kitties - Polo, Jazz and Pebble - exclusive to this playset. The pack contains 1 Pretty Pet Palace playset, 3 exclusive Puppy figures, 3 exclusive Kitty figures, umbrella and sun chair. Suitable for ages 4+.

Belkin Universal Media Reader White
Easily download and transfer media from 56 different cards, including SDMicro SD, SmartMedia, CF, M2, Mini SD, MS and MS Duo with this Universal Media Reader. It plugs into your computer or laptop through USB and has upgradeable firmware to ensure that it will support future higher-capacity cards. Includes two USB cables for desktop or travel use.

Tu Kids Tell the Time Clock
Learning to tell the time is essential but can be challenging for small children, so Sainsbury's has designed this colourful and helpful clock to make this process easier. This circular wall-mounted clock has colour-coded and labelled minutes and hours on the hands. Further labels remind early learners which part of the clock means quarter past, half past and quarter to the hour. This clock requires 1x AA battery, which is included.

Samsung HT-TZ220R DVD 5.1 Home Theatre System
If you have a large collection of DVDs, and want to enjoy watching them on a large, HDTV, you need a DVD player such as this Samsung model. It takes the picture and uses clever electronics to increase its size and quality, making it suitable for today's high resolution HDTVs. The problem is HDTVs have about four times the resolution of regular DVDs, so some players will just enlarge the picture, or zoom in on it. This makes the picture on the HDTV look low quality. This incredibly player, however, will let

Philips Rotary Shaver 8290
The Philips Rotary Shaver 8290's shaving heads have 3 tracks for 50% more shaving surface than standard rotary shaving heads for a faster, closer shave. The shaver's super lift and cut technology lifts the hair away from the face, allowing you to shave nearer the root for an extra close - yet comfortable - shave. The precision cutting system has ultra-thin shaving heads with slots to shave long hairs and holes to shave even the shortest stubble, while the reflex action system adjusts to every curve of your

My Laptop
My Laptop is a highly educational toy that's also plenty of fun! This pre-school age laptop has a wide range of activities and play modes to teach early computer skills and introduce an age appropriate curriculum. Children will love the friendly squirrel character, who encourages them to develop their skills and learn while they play. The keyboard helps familiarise them with letters and words and the 8 direction mouse (moveable for left or right handed kids) helps improve motor functions and advanced hand

Braun Series 390 Shaver
The rechargeable Braun 390 offers shaving comfort and convenience at an affordable price. With Smart Foil and a contour-hugging head, it gets at every hair, even in hard-to-reach areas, following the face's shape for a gentle and smooth shave. The unit's twin-foil, three-stage cutting system shaves longer hair and stubble progressively closer in one stroke, without pulling or tugging. The slim precision shaver head gets into hard-to-shave areas and can tackle hairs of every length. There's also a long-hair

Ansty Footstool Natural
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.

Panasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera Pink
A thoroughly modern, 10 megapixel compact digital camera from Panasonic. The FS62 weds up to date technology with a fun design. It also has a high quality Leica lens to make sure your photos are as clear as they can be. This version is finished in pink. The camera is easy to use in any of its many modes and is designed to make the best of any photographic opportunity. It also has an intelligent iA mode; simply press the iA button, point, and click. The camera will take care of the rest, and in a fraction o

Philips CD2552S/05 Twin Phone
One of the best cordless phones you can buy, this amazing cordless answer phone from Philips is one of very few phones in the market to offer HD sound quality. Designed to high specifications with understated style. It uses digital recording to record messages of up to fifteen minutes in total. The speakerphone function lets everyone in on the conversation. The 100 name phonebook is displayed on a bright, easy to read display. A range of call management features includes: Call Waiting, Caller ID, Confere

Rowlinson 6x4 Metal Shed Pent Roof
This handsome steel shed, provides an attractive and compact storage space in any garden and requires no periodic treatment. Features include a lockable sliding double door (padlock not included), rust proofing and fire, rot and rodent resistance. This low maintenance shed requires 2 people for assembly, comes with a full set of care instructions and is guaranteed for 10 years against perforation from rust. Floor not included. This product is not available to customers in Northern Ireland.

Draper Fold Down Workbench
This fold-down workbench is well designed to be as flexible and useful in the workshop as possible. It has dual clamping action for stability, and 24 holes along the length of the work surface for clamping dogs to attach to. The whole construction is sturdy, with box steel legs forming the basic frame. It also has a two-piece worktop which is useful for certain applications such as precision sawing. The whole thing folds flat for easy storage. The set comes with 4 plastic clamping dogs and fixings, and th

Russell Hobbs Glass Jug Kettle
The Russell Hobbs Glass Jug Kettle will look great in any modern kitchen. Gorgeous and lustrous in smoky black glass and brushed silver, it will add sophistication to your morning coffee routine. The soft touch handle makes it comfy to grip, while the 360 degree, multidirectional base means it's easy for both right- and left-handers to use. The lid opens fully, making it easy to fill, and limescale is greatly reduced by the removable, cleanable filter and easy-to clean base with concealed element. This rap

Ross CD/DVD Lens Cleaner
A simple device designed to clean the lens, essential if your CDs and DVDs are sticking.

In the Night Garden Rocker
The In the Night Garden Rocker features graphics of all your favourite characters, like Iggle Piggle and Upsy Daisy, from the hit TV children's programme. The soft-touch handle and seat are perfectly comfortable for little bottoms as children build their kinetic skills and little muscles by propelling themselves back and forth. Suitable for ages 1-3.

Remington Wet 2 Straight Slim Straightener
Want beautiful salon-straight hair in no time at all, without having to dry it first? You need the Remington Wet 2 Straight Slim Straightener. This straightener features variable temperature settings from 150-230°C to suit all hair types, and heats up to its maximum temperature in just 15 seconds. The high-grade ceramic Teflon-coated plates ensure even heat distribution, smoother gliding and are infused with frizz-resistant conditioners. Best of all, the straightener can be used on wet hair; no need to th

Jones Ambassador Wall Clock Chrome
This stylish wall mounted clock will lend a touch of class to any home. Simple and classy, it will fit into just about any design scheme. The glass lens and metal casing are understatedly elegant, and the quartz mechanism keeps time efficiently. The Jones Ambassador Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).