There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page PGA Tour Putter Return MatJungle In My Pocket Bear HutVax Rapide XL Carpet WasherEasy Karaoke Boy BandsSylvanian Families Ingrid's Camping SetSainsbury's 2 Slice Toaster BlackTu Chocolate Cotton Ribbed RunnerJVC Pink Gumy Air Cushion HeadphonesKids Blue Gelert Sleeping BagSainsbury's Extra Deep Large Bookcase BeechTu Corkscrew ChromeSeagrass Baskets Set of 3Sainsbury's Tufted Bath Mat CreamBosch PST 680E JigsawTu Pillowcase Non-iron Pair LilacHP 78 Colour Ink CartridgeAqua Beads Flower TowerTu Rounded Square 12 Piece Dinnerware Set ChocolateJVC Purple Marshmallow HeadphonesSamsung PS50B451 50" HD Ready Digital Plasma TV BlackCranium WowNursery Baby Feeding CentreMega Bloks Fill and Dump WagonTu Applique Floral Duvet Set GoldUniversal In-car Mobile Phone HolderSainsbury's Shaggy Chenille Bath Mat Clover PinkPanasonic TG6421 Silver Quad Handset PhoneGarmin Nuvi 1390T Sat NavHP 57 Colour Ink CartridgeVivo Medium Tumbler Green
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Thermos Orion Soft Touch Travel Mug
The Orion Soft Touch Travel Mug has double wall insulation keeping your beverage hot for 2 hours and cold for 4 hours. The ergonomic integrated handle makes gripping the mug easy so there's no chance of hands getting burnt or chilled. The mug is splash resistant and allows you to drink through the lid. The Orion fits most car cup holders and comes with a 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool gl

Silentnight Latex Comfort Pillow
The latex core of this pillow contours around the head and neck offering more support than an ordinary pillow, so it is ideal for people looking to reduce stress, pain and aching joints. A hollow fibre surround cradles the head and neck offering firm support that doesn't loose its shape. Non-allergenic this pillow is suitable for down and feather allergy sufferers. Hand wash only.

Panasonic 42" Full HD 1080p Digital Plasma TV TX-P42S10B
Panasonic's VIERA plasma TVs are renowned for their stunning image quality, especially when viewing sports, action or gaming. This stylish, high-end model is equipped with 400Hz technology that lets you view superb full-HD motion and still images with 900 lines of resolution. Self-illuminating plasma displays feature high moving picture resolution, so there are no afterimages in fast-action scenes - just smooth, clear motion in sports scenes and in the action scenes of movies 24p Smooth Film capability m

Western Digital 1TB Mybook2 Essential Edition External Hard Drive
Store and backup all your important data with the easy-to-use Western Digital My Book Home Edition hard disk drive. With 1TB worth of storage, there is space to fit up to 285,000 digital photos, 250,000 MP3 songs, 440 hours of DVD quality video or 120 hours of HD video - plenty of space for treasured memories. Taking up no more space than a paperback book, the Western Digital hard drive takes no installing - you can plug it in and use it almost instantly.

LEGO Road Construction Set
Let your kids get building the mechanicals of building with the LEGO Road Construction Set! This pack contains all the bricks and pieces you'll need to build a tip truck, a front loader, a road paver or anything you can imagine. The set contains 300 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimulates the imagination and develops a sense of accomplish

Hoover Freespace Pets and Hard Floors Vacuum Cleaner
The Hoover Freespace Pets and Hard Floors Vacuum Cleaner is a powerful yet compact cyclonic vacuum cleaner for around the home. The 2000W motor provides 220 air watts of suction. The bagless cylinder design gives 2 litres of capacity - no shopping for expensive, environmentally harmful replacement bags - and the "full" indicator allows you to assess the vacuum's remaining capacity at a glance.

Simplehuman Semi Round Recycle Pedal Bin 40L
Recycling is essential for the environment, so why not make your earth friendly duties stylish! The Simplehuman bin is made of fingerprint-proof stainless steel which will help to keep it grime free. The semi-round recycler has two colour-coded inner buckets (both 18.5L) to separate your rubbish from recyclables. The space-efficient shape is ideal for busy areas, while the slim profile hinge allows the bin to fit snugly against the wall. Simplehuman's smartbucket bag change system and lid shox" technology

BaByliss Pro 230 Purple Elegance Straightener
Products from industry leaders BaByliss are the choice of professionals. For salon-straight hair in the comfort of your own home, get the BaByliss Pro 230 Purple Elegance Straightener. The 25% longer tourmaline ceramic plates generate an even heat transfer that's gentler on the hair for a healthy looking, glossy finish. The straightener heats up to its maximum temperature of 230°C in just 15 seconds, while fast heat recovery maintains a constantly high temperature during use with variable temperature cont

Canon Powershot A480 10 Megapixel Silver Digital Camera
The Canon Powershot A480 10 Megapixel Silver Digital Camera is an affordable entry-level compact camera with a high resolution 10 megapixel sensor - enough to print results up to A3 size and beyond. This model features a standard silver colour scheme with chrome detailing. The 3.3x zoom lens (37mm - 122mm equivalent) gives you a great range. While lacking some of the bells and whistles of more complex models, this stripped-down compact camera offers you everything you need to take great still images, while

Salter Razor Electronic Bathroom Scales
Check your weight with the Salter Razor Electronic Bathroom Scales. The sleek design of ultra strong tempered silver glass means it'll always look great in your bathroom and the LCD digital display ensures total accuracy on the readout every time. The display provides exact measurements, accurate to 100g or 0.2lbs, and you can choose whether to be weighed in stones, kilos or pounds. The scale also has carpet feet to ensure accuracy on any surface. The auto zero and auto shut off functions save power on the

Tu Pillowcase Non-iron Pair Cream
These convenient non-iron pillowcases in cream are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C

Kids Camping Ready Bed Boys
If the kids complained about a rocky, uncomfortable floor on your last camping trip, or if you want to protect them for the back-destroying rigours of camping, this all-in-one camp bed, complete with sleeping bag, inflatable mattress and built-in pillow, could be the answer. Inflating in minutes (pump not included), the all-in-one bed has a removable, machine washable cover and comes in a travel bag. The ReadyBed measures 70 x 170cm and is made up of a PVC mattress, polyester linings and covers.

Meccano Multi Models IR Motor Set
Growing kids have broad imaginations and even bigger ideas! Let your aspiring mechanical engineer's creativity run rampant with the Meccano Multi Models IR Motor Set. The set contains 300 metal parts, from which kids can build eight different models, each of them remote controlled by infra red. Also included are tools, assembly instructions, an electric motor which runs on 4 x AA batteries and a transmitter requiring 3 x LR44 (included). Ever since its early beginnings in a Liverpool workshop in 1898, whe

Ecoiffier Fire Station Playset
Little children can let their imaginations take over as they transform into fire-fighters with this bold-red fire station complete with firemen. A helicopter and helipad are even on hand for those emergencies when a fire truck just won't do! Suitable for children over 18 months.

Vax Force 3 Pets Cylinder Vacuum Cleaner
This powerful vacuum cleaner is great for households with pets whose stubborn hairs can be hard to remove from carpets and upholstery. A high efficiency HEPA filter will catch even the smallest of particles while cyclone technology forces dirt around the drum at such a high speed only the cleanest of air is released back into the room, which is a real bonus for allergy sufferers. Variable suction settings and a turbine brush head will get to work on trodden in dirt for a thorough clean.

Samsung Q2 4GB MP3 Player White
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 technology to recreate the three dimensional environment that the recording took place in. This results in much

S&C Three-tier Stand for up to 37-inch TVs Glass and Aluminium
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This ZIN321535/CLI model is a three-tiered, aluminium and clear glass construction. It has a cable management feature to reduce cable clutter. Good for use with up to 37-inch televisions. The glass is toughened safety glass, so it can take the weight of

Yamaha PSRE413 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha PSRE413 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme. The PSRE413 has 61 full size, touch sensitive keys and 32 note polyphony and plays 509 sounds (with 139 effects) in 2 variations of 165 different styles. It boasts 106 one touch settings, and real time sound control, a MIDI connection and a backlit LCD display screen. The keyboa

Jones Amigo Travel Alarm Clock Chrome
This travel timepiece has a retro vintage look - why lose out on style just because you're away from home? The durable protective plastic case opens to reveal a classic Fifties style dial, run by a quality quartz mechanism. The Jones Amigo Travel Alarm Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Daisy Chest of Drawers
Designed for the little princess in your life, the Daisy range of furniture is finished in white to complement any colour bedroom. The Daisy Chest of Drawers has four drawers on metal runners. All drawers are finished with a pretty daisy-detail handle. With a frame of painted rubberwood, this furniture is designed to take the inevitable knocks and bumps of life and still look good, and will blend beautifully with other pieces from the Daisy range. Self-assembly is required. It is your responsibility to e

Zyliss Electronic Multipeeler
The Zyliss Electronic Multipeeler is perhaps the greatest peeler around. Its powerful battery operated motor makes it easy and efficient to use and ideal for those with limited hand mobility. It's perfect for peeling both hard and soft fruit and vegetables - and will even grate cheese or chocolate! The oscillating serrated blades remove only a thin layer of peel, leaving behind as much of the goodness in fruit and vegetables as possible and cutting down on waste. The blade cover keeps the gadget sharp and

Philips CD1502B/05 Twin Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. The 50 name phonebook is bright and easy to read. It is designed with energy saving in mind, and reduces the power when you use the phone nearer the base station. The set contains two phones and two base stations. Comes with a one year guarantee.

Philips ID5551B/05 Single Phone
This beautiful cordless phone comes from Philips' Design range. Ultra-modern with a highly polished surface, slim profile and top-shelf functionality, this is a gorgeous addition to any home. It uses digital recording for messages of up to thirty minutes. The speakerphone function lets everyone in on the conversation while polyphonic ring tones let you customise your calls. The 200 name phonebook is bright and easy to read. The phone is designed with energy saving in mind, and reduces power as you move c

Gallery Classic Mantle Mirror Gold
The Gallery Classic Mantle Mirror has a solid wood frame finished with rich gold paint giving it a grand look and feel. It would make an attractive centrepiece in any sitting or dining room. Can be hung portrait or landscape and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created by world-class manufacturing facilities giving you the confidence that you're buying quality home

Remington Sleek and Curl Straightener
The Remington Sleek and Curl Digital Straightener creates beautifully straight locks or bouncy curls at a temperature setting best suited to your hair type. The Teflon woven fibre technology, exclusive to Remington, means more protection from hair splitting and damage. This material offers all the benefits of Teflon: high heat and chemical resistance for a long life, low friction and non-stick properties. The durable fibre is wrapped around the straightener's plates for ultra smooth styling

Brabantia Waste Storage Touch Bin Black 50L
Brabantia has made this high capacity bin for households that create lots of waste. Its wide opening makes it possible to empty plates and dustpans without spillage, while the soft touch lid reduces noise and effort when opening and closing. Its pre-coated black steel outer cylinder is durable and easy to clean. The removable lid is washable and bin liners with tie-tape are available for an invisible fit. It's sold with a 10 year guarantee.

Morphy Richards 6.5L Chrome Slow Cooker
Cook delicious curries, joints, stews or whatever you fancy without the fuss of constantly watching the pot! The Morphy Richards 6.5L Stainless Steel Slow Cooker frees you up to go about your day while it takes care of the dinner, gradually cooking your food until it's done to a turn. This attractive polished steel cooker has a strong glass lid and removable ceramic pot that doubles as a great serving dish - and both are completely dishwasher safe. The non-stick coating makes it easy to clean, and the cool

Nova Easy Glide Box
Strata's Maxi Easy Glide Box is a great way to get organised. The clear, tough, durable polypropylene box has a capacity of 30L and can be used for any kind of household storage - indoors or out - from gardening tools to out of season clothing and everything in between. The clear lid ensures that the contents remain safe, dry and tidy, and you can tell at a glance what's inside. If you have more than one the crates can be stacked one inside the other when not in use to save space. The Maxi Easy Glide Box h

4 Drawer Slatted Bamboo Narrow Unit White
If you're often wishing you had extra cabinet space where you could tidy away surplus shampoo bottles, make-up, razors and other odds and ends, then this handy portable drawer set could answer your storage prayers! Slim enough to slot discreetly under a dressing table or against a bathroom wall this unit looks fresh and clean in painted white bamboo. Four fully removable drawers provide storage for your bedroom and bathroom bits and bobs. Requires some self assembly, easy to follow instructions are include

Vidal Sassoon Solutions Dryer
This professional hairdryer is compact and lightweight, fusing the ultimate in precision styling with digital technology. When you select the right programme for your hair type, the intelligent Smart Heat dryer automatically starts at the correct setting - just for you. Choose from four settings for optimum styling and hair care: thick-curly hair, coloured hair, fine/normal hair and damaged/synthetic hair. A range of features includes an advanced ceramic tourmaline grille, key-lock mechanism and cool-shot