Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Tomy Pop Up Pirate Treasure Island
This fun pirate inspired game from Tomy is suitable for children aged 4 upwards. Six barrels and a selection of gold looking coins are set around pirate infested waters. Players must collect six coins without disturbing the pop-up pirate! The neat box would make this an ideal gift for friends or family. Requires no batteries so it's immediately ready to use time and time again.

BaByliss Curl and Press
Products from industry leaders BaByliss are the choice of professionals. For sleek and sexy curls, spirals and ringlets in the comfort of your own home, get the BaByliss Curl and Press. The ceramic coated tong generates an even heat transfer that's gentler on the hair for a healthy looking, long lasting, glossy finish. The curling tong heats up to its maximum temperature of 190°C in just 30 seconds, while fast heat recovery maintains a constantly high temperature during use. It's a breeze to use: just win

Call of Duty 5 World At War Game for Xbox 360 by Activision
It's war! Traverse the jungles of Japan or drive the Germans out of Berlin in a World War Two setting with the fifth game in the phenomenally successful Call of Duty series. This game employs the same video engine system as introduced in Call of Duty 4: Modern Warfare, so the cinematic quality of the actual gameplay remains the same: astounding and completely immersive. Be ready to fight off numerous enemies while trying to fulfil your objectives in an open battlefield, complete with fully destructible surr

Verbatim 8GB SDHC Memory Card Class 6
The Verbatim 8GB SDHC Memory Card Class 6 is a Secure Digital High Capacity (SDHC) card that features an ultra-high, 8GB capacity. It is a class 6 SDHC card, and offers very high speed transfers. Store thousands of photos or hundreds of songs. It also features low power consumption in addition to its high speed. The product comes with a 2 year manufacturer's warranty.

Tu Cream Pintuck Duvet Cover Set
A pretty duvet and pillowcase set in cream with delicate ribbon detailing. The cotton mix fabric feels comfortable against the skin. The single set contains one pillowcase and duvet cover, the double, kingsize and superking two pillowcases and one duvet cover. Machine wash at 40°C.

Sony Reader PRS-ACL1 eBook Reader Lighted Leather Case Black
Designed for use with the Sony Reader, this subtly styled black leather cover protects your eBook reader from scuffs and scrapes. It provides a soft reading light for use in dark areas, such as aeroplane cabins at night - perfect for a bedtime story as your little ones drift off to sleep.

Icarus Keyboard Silver
The Icarus Keyboard is a great way for youngsters to learn the basics of creating music. This 49 key electronic piano has multiple functions, demonstration songs, 16 preset tones, 10 rhythms and 8 percussion settings, plus rhythm programming. The keyboard also has a record and playback function, so kids can listen to their playing and monitor their own progress as they gain proficiency. The keyboard can be powered off the mains (lead included) or by batteries (not included).

Curver Deco Storage Box Pink
The Curver Deco Storage Box has a 25L capacity and is pretty, durable and functional. The colourful psychedelic design will complement most design schemes and brighten up a room - no need to kick this crate under the bed in the spare room! It comes with a matching lid to keep things tidy and is made of strong, durable yet incredibly lightweight polypropylene for maximum storage convenience.

Sainsbury's 2 Drawer Bookcase Beech
Sainsbury's has created this bookcase to help out with all your storage needs. This model has 2 drawers and 4 shelves, 3 of which are adjustable allowing you to tailor this bookcase to your exact needs. Although intended for books, this beech effect case could display and store DVDs, beauty products and other small ornaments. Arrives flat pack requiring full assembly meaning it can be put together in the correct room without fear of having to squeeze it through a door or stairwell as you try to take it to

Gunn and Moore Cricket Bag
This Gunn and Moore Cricket Bag has been designed to withstand heavy equipment and hard days on the pitch and in the locker room. Rust proof zips ensure whatever the weather you'll have easy access and a smart looking bag. Anti-scuff corners protect against inevitable scrapes as you lug equipment to and from practice, while an integral bat pocket and spacious zipped end pocket look after bats, balls and protective gear. Adjustable carry straps have a comfortable webbed finished to prevent the weight of the

Antler Water Resistant MP3 Cover
An MP3 player can often be an expensive piece of equipment. With this water-resistant case from Antler, you can keep it safe whether on the beach, at the pool, boating or camping. An external converter for your headphones means you can listen to it while it is in the case, but a closed seal is still kept around the mp3 player. It has a blue finish and clear windows at the front and the back with a height of 21cm and a width of 13cm. Instructions are included.

Tu Single Tidy Rail
A handy storage rail on wheels for hanging clothes up. This mobile, easy to construct rail has a double bar along the base, both for strength, and a place to put shoes. The height is adjustable, from 101cm to 167cm, while the rail is 84cm wide. The product comes in black painted steel, with shiny, bare steel risers and crossbar.

Sony DVPSR90 DVD Player
A stylish and slimline DVD player which doesn't just play films, it also plays MP3 and JPEG file formats if they've been stored on a disc as well as music CDs. Unobtrusive, simple and easy to set up and operate.

Mio Navman Spirit 300 Sat Nav
The Mio Navman Spirit 300 has a 3.5in touchscreen in a smoothly curved body. Designed to navigate you around the UK and Ireland, it packs in a bunch of useful information inside its light, portable body. Use it on foot or in the car. Like most other satnav units today, it handles efficient route calculation easily, and will direct you via the map and voice prompts so you can keep your eyes on the road. It also has a junction guidance function which lets you know beforehand which lane you need to be in for

Samsung T220HD 22-Inch Monitor
The Samsung T220HD is a truly versatile, 22 inch widescreen monitor combining eye-catching design with cutting edge visual technology, incorporating a range of modern features that make it perfect for both your computing and multimedia needs. Its brightness is 300cd/m², contrast ratio is 10,000:1, and resolution is an HD-compatible 1680x1050. The monitor has clever, technologically advanced hidden speakers, providing great sound while the monitor stays sleek. The monitor has an array of connectors so you

Strata Smart Storemaster Box
Why store your filing, keepsakes or anything else in ugly cardboard boxes when you can get organised with a handsome crate? Strata's Smart Storemaster Box is a great way to tidy up and protect your belongings. The clear, tough, durable polypropylene box has a capacity of 12L and can be used for any kind of household storage - indoors or out - from gardening tools to paperwork to out of season clothing - and everything in between. The clear lid ensures that the contents remain safe, dry and tidy, and you ca

Panasonic TG6421 Silver Single Handset Phone
This elegant DECT phone from Panasonic boasts the latest digital technology to give excellent sound clarity and also has a built-in answering machine with up to 20 minutes of recording time. Talk time is up to 18 hours, with 170 hours standby. Other features include a 100 name and number phonebook, speakerphone, ringer LED, incoming call barring, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling (additional handset required), clock and alarm. Caller ID with caller ID memory a

Ravenhead Kilner Clip Top Glass Jar 1.5L
Ravenhead Kilner Clip Top Glass Storage Jars are practical and solid. With thick glass, a sturdy metal clip and sealing rubber ring they can be used to keep food fresh, for jam making or as simple but attractive vases for flowers.

Intempo Wooden DAB Radio PG01
The Intempo PG-01 offers the attractive combination of dual band DAB and FM with stylish good looks and simplicity of operation. Not only that, it can also double as an alarm clock. To get things going, you just plug it in and it automatically scans for stations and stores them in alphabetical order for you. Navigating your way round the airwaves is done at the push of a button. In addition, there are 8 station presets that you can programme yourself. Two integrated speakers provide full, clear stereo sou

Sainsbury's HP 78 Colour Ink Cartridge
The Sainsbury's HP 78 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 78 ink cartridge. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each cartridge returned, we'll donate £1 to

Revelation Indy 20" Expanding Rollercase
If you like to pick up some holiday bargains and find them a struggle to fit into your suitcase on your return, then this expanding suitcase from Revelation at Antler would be a great buy. Giving you 20% more packing space, this stylish suitcase has Ethylene Vinyl Acetate (EVA) moulded front and side panels giving it high impact strength and good tearing resistance. Measuring 51 x 36 x 25cm (20 x 14 x 10"), it features a retractable trolley system.

Barbie Thumbelina Doll
Press Thumbelina's pretty flower and watch it open to reveal a mini Thumbelina with beautiful fluttering wings. Perfect for Thumbelina fans everywhere. Suitable for children aged 3+.

Minky Drying Tower
The Minky Drying Tower is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It has multiple configurations for drying extra long garments or delicate "dry flat" items thanks to its multi position shelf system. It has castors for easy mobility and plenty of hanging space. In addition to its whopping 40m of hanging space, the Minky Drying Tower has plenty of corner slots for hooking up clothes hangers for drying shirts. It folds flat for easy storage.

Samsung LE46B530 46" Full HD 1080p Digital LCD Black
A brilliantly crisp, huge 46in, full HD television which offers a perfect solution to your home entertainment needs. The amazing picture seen on this full HD 1080p TV will blow you away with realism and detail. The massive LCD screen goes remarkably well in medium to large sized rooms, and with its full HD resolution (1080p), it offers heightened realism and cinema-like quality. Samsung's Wide Colour Enhancer uses clever processing to create realistic colours and a wider range of brightness to more closely

In the Night Garden Fold and Go Easel
Draw on the chalkboard, or use the special pens provided on the wipe clean board, then erase and start again! Or you can clip on a colouring sheet and make a drawing from the popular BBC series In the Night Garden to keep. The easel set has sliding drawers to store the contents in: 12 marker pens, eight crayons, six sticks of chalk, colouring pages, clean up sponge and full instructions. Suitable for ages three and up.

Tu Pirate Rug
This plush Tu Pirate rug is a must have for any little captain's bedroom. In royal blue with a skull and crossbones pattern, it will delight youngsters and match just about any boyish colour scheme. In 100% acrylic, it has a soft pile that's luxury for little feet. At 65 x 65cm, this rug is perfect for the floor next to a bed. It is machine washable at 30°C.

Bristan Victorian Bath Tap
Made from durable brass with a handsome chrome finish, the Bristan Victorian Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a lift to operate. Bristan Victorian Bath Taps carry a 5 year guarantee and work well with most designs in the exc

Dartington Florabundance Anemone Crystal Vase
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. This fine crystal vase is handmade and has been designed specifically for anemones to allow them to be displayed in their most natural state but with it's lovely round shape and slightly flared neck it would be ideal for any pretty spring or summer flowers. Exclusively designed for Dartington by Hilary Green.

Different by Design Champagne Flute 4 Pack
For those special occasions, make a toast with a glass from this pack of champagne flutes from Different by Design. Gift boxed, they're ideal as a present or as an addition to your own home. These glasses are hand-wash only.

Black and White New York City Wall Art Set of 3
Iconic, bustling and cosmopolitan, the image of New York by night is a true classic. Bring this Gothic view of the glamour, lights and energy of the tough and romantic city that never sleeps into your living room. The 3 sections can be arranged in a variety of ways on the wall above a sofa or table. Each canvas measures 70 x 30cm. The MDF wood frame is resistant to warp, moisture and compression.