Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Razor Spark ScooterCanon Ixus 990IS 12.1 Megapixel Digital Camera SilverAntler Water Resistant MP3 CoverRowlinson Eaton SummerhouseJamie Oliver Wine Glasses 4 PackSamsung ES15 10 Megapixel Digital Camera SilverDora the Explorer Carnival Time LaptopLEGO Bionicle Fero and SkirmixAbbey Double BedKenilworth Chair Standard Back PlumKenwood Energy Sense Kettle ChromeJVC Pink Marshmallow HeadphonesRoss TV Sky RemoteTu Fun Floral Print Duvet SetTu Mica Dinnerware Set 12 Piece WhiteEcoiffier Ironing Board, Iron and VacuumMitre Mini Toro Size 1 FootballTu Fine Stripe Duvet Set NaturalMilton 6 Drawer ChestBelkin TuneBase FM with ClearScanMinky Jumbo Silver AirerSainsbury's Sprung Memory MattressFogarty Anti-allergy Mattress Protectorin-tune 4th Generation iPod Nano Leather CaseS&C Three-tier Stand for up to 37-inch TVs Grey GlassBrabantia 50L Stainless Steel Laundry Bin White/MattHozelock Easyclear 3000Terence Conran Medium Pie Dish and Black BirdSylvanian Families Cycling with MotherTu Faux Leather Magazine Holder Chocolate
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Much like any Sainsbury's store on the UK high-street, the Sainsbury's Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsbury's online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsbury's website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsbury's website provides some great information on all manner of useful subjects. Not least are the useful Sainsbury's recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

Sony Reader ACS-5220E eBook Reader AC Adaptor
Designed for use with the Sony Reader, this AC charger will let you recharge your eBook Reader when you're away from your computer. It is faster than the USB port on your PC taking two hours with the AC adaptor as opposed to four hours on a USB port. Comes with a three-pin UK plug and a two-pin European plug, so it's perfect for travel.

Duracell Plus D Batteries Bulk Pack of 8
Suitable for all appliances requiring a D battery.

Jamie Oliver Professional Series Frying Pan 28cm
This frying pan has a multi-layer base made up of stainless steel with an aluminium core around a copper coil, making this pan not only an excellent conductor and even distributor of heat but also suitable for all hob types including induction. This pan is perfect for sautéing vegetables or frying meat, eggs or even bread. A red thermo spot glows when your pan is at optimum temperature and the cool touch stainless steel handles have a rubber grip for comfort and ease of handling, however, the handle should

TVonics DTR-Z250 250GB Digital Television Recorder
A clever and compact Freeview+ device from Tvonics with a unique style that hints at the high technology it holds inside. The large, 250GB hard drive lets you record TV as you need to, without the fuss of discs or tapes. You can record up to two channels at the same time, so no more arguing over which channel to watch. Picture-in-picture lets you watch one main program, and keep your eyes on another at the same time. The player supports all the Freeview+ features such as the ability to record an entire s

JVC Over the Ear Headphones
JVC Over the Ear Headphones are high quality, full size headphones which insulate your ears against outside sound to give you a fully concentrated musical experience. They're beautifully engineered for a perfect fit every time and are very comfortable, thanks to the cushioned headband. The inclined driver unit is a large 40mm high quality neodymium magnet for superior sound with thumping bass and clear treble. The ear direct structure makes for reduced pressure and increased comfort, even during prolonged

PURE iPod Dock
Want to listen to your music without headphones? Maybe you want to share new musical discovery with a friend? PURE's i-10 is a convenient and elegant solution for connecting your iPod to any amplified speaker system or other device with a 3.5mm stereo line input. While the PURE i-10 charges your iPod when plugged into the mains, the iPod can also be playing through a stereo system at the same time. Connecting to a stereo system via the Pure i-10 also gives a higher level of volume output compared to a stan

Lille Accent Chair Fabric Classic Floral Sage
This pretty armchair would suit a sitting, dining or even bedroom due to its elegant shape, size and fabric. Covered in a floral flock design its tapered wooden feet give it a neat and compact appearance. The back and rounded arms are upholstered and the removable bottom cushion is foam filled.

Gordon Ramsay Serving Bowl
This handsome yet simple Gordon Ramsay serving bowl has a generous diameter of 30cm and is perfect for serving vegetables, salads or desserts. As the man himself has explained, "Embossed bands on the rim of the tableware increase in size towards the centre of the plate to draw the eye towards the eating area and enhance the presentation." Royal Doulton's designers, headed by Dik Delaney, worked closely with Gordon Ramsay and his team to research the finer details of presentation and practicality. Now you

Tu Butterfly Cushion
The velvety texture of this plush Tu Butterfly cushion feels great against the skin. This cute pink and lilac cushion with sequin detail will look great in any little princess's bedroom! This gorgeous cushion has a fire retardant polyester cover and a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. The cover is also machine washable at 30°C for total convenience. Not suitable for children under the age of 3.

Aerobed Inflatable Mattress Classic
You can turn any room into a spare bedroom with the self-inflating Aerobed mattress. Inflating in just 60 seconds and deflating in 15, you can create a comfortable living space with minimal effort. Puncture resistant with a soft, flocked PVC sleeping surface, the Aerobed Classic fits standard sheets perfectly and comes with a quilted mattress cover and carry bag. It is machine washable too, meaning you can sleep easy regardless of who your guests are. Includes an electric pump.

Kenwood Travel Kettle
Handy whether you're at home or on the road, the Kenwood Travel Kettle is a must for anyone for whom space is at a premium. The travel kettle is compact and able to boil between 200ml and 450ml at a time. The 600W jug kettle comes equipped with removable, washable limescale filter, a concealed element for rapid boil time and universal voltage for use anywhere in the world. The Kenwood Travel Kettle carries a 1-year manufacturer's guarantee.

Croydex Double Door Cabinet White
A double fronted white cabinet with two mirrored doors that open in the middle to reveal 4 compartments. Each door has a cavity where toothbrushes, beauty products or medicines could be stored, with two more compartments in the main body of the cabinet sectioned by a horizontal shelf. The mirrored doors have a clever swivel function giving you the flexibility to view a larger area. All fixtures and easy to follow instructions are included in the pack. The wood used to make this cabinet is sustainably sourced.

Morphy Richards Accents Jug Kettle Black/Silver
A smart stainless steel kettle with a coated black body for a contemporary monochrome look that will add a touch of style to any kitchen. A rapid boil element means you never have to wait long for your much needed cup of tea, while a removable limescale filter ensures your hot drink will always be free from sediment. Cool touch handles and a 360 degree cordless base mean this kettle is comfortable for both left and right handed users. A water gauge indicator lets you see at a glance how much liquid is in

Willow Tree Promise
Willow Tree is a beautiful range of figurines designed by Susan Lordi and each sculpture is produced with a particular sentiment in mind, 'Promise' is an embrace between a man and a woman. This attractive ornament is made of hand-finished resin.

Seagate Freeagent GO 5400.2 250GB Portable Hard Drive
Portable, big storage hard drive without the need for cables, the Seagate Freeagent GO 5400.2 250GB is an option for PCs. 250GB of storage, it can hold enough media for anybody who likes to be entertained on the move, it also has plenty of space for transporting files and data between computers. With the docking station available from Seagate (not provided), it means that you don't have to worry about cables cluttering up your desk. Please note: this product is not compatible with Macintosh computers.

Jamie Oliver Professional Series Milkpan
This milk pan has a multi-layer base made up of stainless steel with an aluminium core around a copper coil, making this pan not only an excellent conductor and even distributor of heat but also suitable for all hob types including induction. The cool touch stainless steel handles have a rubber grip for comfort and ease of handling. However, the handle should still be treated with caution and we recommend using oven gloves. This pan is dishwasher and oven safe.

Sigma PC 11 Heart Rate Monitor
You can manage your fitness progress easily with this great heart rate monitor. A chest strap records your body's data and sends the information to a wristwatch monitor that doubles as a fashionable timepiece. Set training zones and goals to give you that extra bit of inspiration when your legs begin to feel heavy! The backlit LCD screen gives you a readout of your progress as you train and is simple to use. In case you are not looking, alarms sound as you move from one training zone to the next, which is

Louisa Chest
Made from birch and mirrored glass, the Louisa furniture will bring a little 1930s art deco glamour to your home. The Louisa Chest features 4 drawers, 1 shallow and 3 deep and it is delivered fully assembled. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this item, including all access routes. See our Furniture Buying Guide for more details.

Mitre Rapid Pump
This pump will have you playing football, netball or rugby with a perfectly inflated ball in minutes. It fits easily into any sport bag, so you needn't ever play with a flat ball. The cushioned pin protects the pump from breakage and ensures the pin won't pierce the ball's valve. Its matt-black finish is sleek and stylish.

Carlton C-100 Synthetic Shuttlecock
When you're learning to play badminton, the most important feature in a shuttlecock is durability. This great value six pack of synthetic shuttlecocks is ideal for schools, juniors and beginners; inexpensive and long lasting with a strong performance quality.

Russell Hobbs 26cm Cast Aluminium Griddle Black
Juicy steaks and healthily cooked vegetables are moments away with this non-stick griddle pan from Russell Hobbs. Easier to clean, thanks to its non-stick coating, its soft touch removable handle stays cool and packs away neatly when the pan is ready to put away. Dishwasher safe and suitable for all hob types.

Genoa Regular Sofa Chocolate Bruno
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish.

Tu Stainless Steel Kitchen Light
An attractive, simple hanging kitchen light, constructed of brushed stainless steel, with white painted insides to soften the light. The shape is a tapered dome, with three rows of holes drilled near the rim to let the light subtly illuminate the wider area as well as the work area it hangs above. Takes bulbs up to 40W.

Sylvanian Families Family Car
The Sylvanian Families Car is a saloon model designed to accommodate two adults, two children and two babies. The figures are not included, but the car comes with by two removable baby car seats and picnic hamper. Suitable for ages four and up.

Tu Diamond Pintuck Cushion Black
Dress your home with this Tu Black Diamond Pintuck cushion. This classic 43 x 43cm cushion feels great against the skin and is deliciously cool, and the diamond pintuck design gives the cushion character and style. The cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Lexmark 1 Colour Ink Cartridge
The Lexmark 1 Colour Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 1 ink cartridge - Z730, Z735, X2310, X2330, X2350, X2450, X2470, X3450, X3470. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Samsung LE26B350 26" HD Ready Digital LCD TV Black
A 26 inch LCD TV with a space-age design and HD ready resolution so you can enjoy ordinary standard definition programming as well as the beautiful crystal clarity of HD. Two HDMI inputs lets you connect a Blu-ray player or games console. A DVI port lets you connect up a PC too if you like. A built-in digital tuner connects to Freeview without an extra set-top box, bringing you many benefits such as on-screen programme guide, parental locks and a sleep timer. Dolby Digital sound will captivate you, maki

Husky Guinness Beer Chiller
Keep your drinks cold while freeing up more room in your fridge for food - enjoy ice cold Guinness whenever you like. This funky, efficient Husky Guinness Beer Chiller is just what you need to keep your drinks at optimum temperature. It chills up to 40 cans of beer at a time - its adjustable thermostat has 5 settings. The sexy branded design means it'll look great anywhere in your home. The cooler is simple to clean and has a double layered glass door to keep the interior temperature constant. It's a comp

Oral B Sensitive Brush Heads 2 Pack
These Oral B Extra Soft Power Brush Heads come in a pack of 2 and can be used to replace the brush heads on Oral B electric toothbrushes. The colouring on the bristles will fade with use, indicating when you need to replace your head. Dentists recommend changing your toothbrush head every 3 months.

Panasonic Lumix Case for FS62 Black
A black, leather case to protect your Panasonic Lumix FS62 from any scrapes and scuffs it might pick up when travelling in a bag or backpack. Comes with a 1 year guarantee.