Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Gordon Ramsay Mug 4 PackBelkin USB2.0 Extension Cable 3mHook and Jab PadsFalcon Acoustic Guitar PackTu Zebra RugFogarty Superwash Goose Feather and Down 10.5 tog DuvetEasy Karaoke Country ClassicsWeight Watchers Digital Doctor's ScalesRushbrookes Floral and Check Double Oven GloveSony DVD-RW Blank Disks 10 PackLilbourne Large Sofa New Floral CreamPavilion Trunk Coffee TableiDect C3i Triple TelephoneLexmark 16 and 26 Black and Colour Ink Cartridge MultipackChef'n Palm BrushLEGO Power Miners Claw DiggerMorphy Richards Latitude 2 Slice Toaster TitaniumHoover Airvolution Xarion Allergy Care Plus Vacuum CleanerBraun 790 Foil ShaverProlux Medium Oval Shower ScreenVerbatim DVD-RW Blank Disks Spindle of 25Rushbrookes Tumbling Leaves Apron BlackBreville Café Series Die Cast 2 Slice ToasterHP Deskjet 6980 PrinterProlux Medium Sail Shower ScreenHannah Montana Electric GuitarAbbey 4 Drawer ChestYamaha EZ200 Portable Electronic KeyboardSainsbury's 14.4V Cordless DrillSamsung 1800W Upright Vacuum Cleaner
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Apple iPod Earphones with Volume control
Working with all iPod models, these Apple iPod Earphones fit comfortably in your ears and make excellent spare or replacement earphones. With the ability to alter volume without digging the iPod out of your pocket, you can quickly pump up your tunes with ease.

Typhoon Asian Table Set for 2
Now you can enjoy your favourite sushi and sashimi from the comfort of your own home with this dinner set by Typhoon. This set includes 2 sets of bamboo chopsticks, 2 chopstick stands and 2 bamboo placemats that double as sushi rolling mats should you want to try your hand at making sushi! Made in China, this set can help re-create an authentic Asian dining experience.

Sony 8CM-R Camcorder DVD Blank Disks 3 Pack
A pack of 3 8cm writable DVDs for video cameras, with 30 minutes recording time and a disc capacity of 1.4GB on each. Compatible for playback with most DVD Video players.

Russell Hobbs Gizmo Can Opener
For the easiest and safest way to open cans then look no further than the Russell Hobbs Gizmo can opener. The one-touch, walk-around cutter moves around the can, finishing at the end and lifting the lid off with its concealed magnet. It opens any size cans, is fully rechargeable and is suitable for both right and left handed use. The lid can be released from the magnet and dropped straight into the bin without you having to touch it, making this can opener very safe to use. As it is gift boxed it would al

Sylvanian Families Garden Barbeque Set
Father Cat Maurice Chantilly is famous for his barbecue parties and marvellous hospitality. The food is always delicious and plentiful. The set contains one Maurice Chantilly figure, two chairs, one table, one parasol, one barbecue, cooking tools, food, plates and glasses. Suitable for ages four and up.

Russell Hobbs 26cm Cast Aluminium Frying Pan Red
If you find yourself in a sticky situation when wondering what to cook for dinner, you can be confident that this frying pan, with a non-stick coating, will prevent food from sticking and be easy to clean too. The soft touch detachable handle gives you a firmer grip, stays cool and packs away neatly when the pan is ready to put away. Russell Hobbs' induction base ensures rapid heating - satisfying your hunger quicker. Dishwasher safe and suitable for all hob types.

Sainsbury's Stainless Steel Digital 20L Microwave
The Sainsbury's Stainless Steel Digital 20L Microwave is a great, convenient way to prepare food quickly, efficiently and healthily. The stand-alone 1250W oven includes features such as minute minder, defrost function, autocook and reheat. The auto menu includes programmes for foods such as meat, fish, vegetables, pasta, soup and even pizza! It's extremely energy efficient. The Sainsbury's Stainless Steel Digital 20L Microwave comes with a comprehensive guide to the oven and its various features and progr

Breville Café Series Brushed Stainless Steel Kettle
This smartly moulded 3000W Breville Café Series Brushed Stainless Steel Kettle, part of the exclusive Café Series range, has a concealed rapid boil element, so you won't have long to wait for a much needed cuppa. It will look attractive on your work top even when not in use. The removable, washable filter prevents sediment and limescale from being deposited in your drink, and with its 1500ml capacity, you can boil plenty of water in one go. The illuminated water gauge makes it perfectly simple to use, an

Apple iPod Earphones with Volume control
Working with all iPod models, these Apple iPod Earphones fit comfortably in your ears and make excellent spare or replacement earphones. With the ability to alter volume without digging the iPod out of your pocket, you can quickly pump up your tunes with ease.

Poppy Field Wall Art
Brighten up your home with this bold, vibrant poppy field artwork. The stunning reds and blues will add a splash of much-needed colour to many an interior design scheme. Guaranteed to break the monotony of a large, drab, white wall! The canvas measures 80 x 118cm. The MDF wood frame is resistant to warp, moisture and compression.

Belkin 2m 6 Socket Surgemaster Surge Protector with Phone Protection
Protect your important electrical equipment from power surges with this fully-featured Belkin surge protector adaptor. With an incredible insurance backup from Belkin of up to £100,000, Belkin has such confidence in this product that it will replace any equipment that is damaged by electrical power surges while correctly connected to the adaptor. This adaptor has space for up to 6 standard three-prong plugs, as well as space for a telephone or fax. The power sockets also rotate through 180 degrees to allow

York Diamond 17.5kg Dial Tech Dumbbells and Stand
A true innovation in the ease of use of weights. Simply dial in the desired weight while the dumbbell is on the provided stand, then pick up the weight! No fussing with screws or collars or loose weight plates. Flexible and simple. Dial up from 2.5kg to 17.5kg in 2.5kg steps. Ergonomic, soft touch rubber handles provide good, comfortable grips to prevent hands from getting sore, while the mid-height stand means you don't have to stoop all the time. The rack also has security loops to keep the dumbbells sec

Children's Red and Blue 9 Bin Toy Storage
Children's Red and Blue 9 Bin Toy Storage is a perfect place for your kids to keep their toys! A sturdy wooden frame of varnished, natural pine holds 6 navy and 3 red non woven fabric bins which will comfortably and conveniently hold all their toys. Practical and attractive, the unit's 9 storage bins provide enough space for plenty of playthings, keeping them stored in open containers even small people can reach when they need to. Children's Red and Blue 9 Bin Toy Storage requires some self assembly, fits

HP 344 Colour Ink Cartridge
The HP 344 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 344 ink cartridge - HP Deskjet 460c/cb/wbt/wf, HP Deskjet 5740/5745, HP Deskjet 5940, HP Deskjet 6520/6540/6540d/6620/6840/9800/9800d, HP Deskjet 6940, HP Deskjet 6980, HP Deskjet D4160, HP Officejet 6205/6210/6215, HP Officejet K7100, HP Officejet 7210/7310/7410, HP PSC 1600/1610, HP PSC 2350/2355/2355p, HP Photosmart 325/335/375/385/422/428/475, HP Photosmart 2570, HP Photosmart 2575, HP Photosmart 2610, HP Phot

Lausanne Chair Leather Chocolate
The contemporary-styled Lausanne chair is quite simply a great place to sit. It's got a sprung seat and a foam-filled bottom cushion for support and comfort, while the rear cushion is fibre-filled and reversible for a longer life. UK-made, the chair matches the rest of the Lausanne range, so looks great in a wide range of modern decors and offers supreme comfort. The leather is corrected and pigmented - for more details on these terms see our Furniture Buying Guide. As this product is made to order, please

Panasonic DMR-EZ28 HDMI DVD Recorder with Digital Tuner
This all-in-one Panasonic DVD player with HDMI offers all the functions one has come to expect from a DVD player, and includes a DVD recorder. It even works well with a high resolution HDTV. A great player for watching regular DVDs, and even for watching digital broadcast television. It also records to DVDs straight from the TV. The device upscales standard definition sources such as regular DVDs to play them on high-resolution HDTVs. It scales the signal up to a full HD resolution of 1920x1080. Perfect fo

Western Digital My Passport Essential 320GB Portable Hard Drive Black
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 320GB worth of data, you can store or backup 80,000 MP3 tracks, 91,000 digital photos, 140 hours of DVD quality video or 38 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Tu Bamboo 16-piece Cutlery Set
This 16-piece cutlery set contains 4 forks, knives, dessert and tea spoons and is made from stainless steel in an attractive bamboo design. This is an age-restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18. Hand-wash recommened.

Christy Amelie Pillowcase
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Amelie Pillowcase will turn any bedroom into a real lady's boudoir. The sumptuous look of the design, with its layers of lace and embroidery, is borne out by the high quality of the materials used - the slip is made from 200 thread count, 100% cotton percale for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the pillowcase is fully machine washable and can be tumble dried for

Baby Annabell Stroller
With this practical stroller, Baby Annabell can get out and about easily. The stroller has adjustable handles and there is a safety strap to keep her safe. Lightweight and compact, it folds for easy storage. Suitable for ages 3+.

HP 364 Cyan Ink Cartridge
The HP 364 Cyan Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 364 ink cartridge - HP Photosmart B8550/C53244/C5380/C63244/C6380/D5460. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Kenilworth Chair Standard Back Sand
This UK-made Kenilworth chenille chair is slightly deeper than a traditional chair and with its fibre-filled rear cushion guarantees comfort. It's also got a sprung seat and a removable seat cushion filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Rowlinson Round Top Arch
Beautify your garden with this Rowlinson Heavy Duty Round Top Arch. Made from sustainably sourced timber, this attractive and sturdy arch has trellis sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The Rowlinson Heavy Duty Round Top Arch is guaranteed for 15 years against rot. Some assembly required. This product is not available to customers in Northern Ireland.

Jones Amigo Travel Alarm Clock Chrome
This travel timepiece has a retro vintage look - why lose out on style just because you're away from home? The durable protective plastic case opens to reveal a classic Fifties style dial, run by a quality quartz mechanism. The Jones Amigo Travel Alarm Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Bodum Bistro Nouveau Coffee Maker 12 Cup
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. The Bodum Bistro Nouveau can make up to 12 cups of coffee and is the ideal solution for a big breakfast party or after dinner coffee. Simply designed, exposing much of its clear glass beaker, the Nouveau features a black plastic circular handle and orb plunger handle on its lid. Dishwasher safe. To use, simply use coarse ground coffee, add hot water and stir. Wait

Sony KDL-37V5500 37" Full HD LCD TV Black
Enjoy stunning picture clarity, colour, depth and definition with this stylishly designed TV. With superb 1920 x 1080 pixel resolution and Bravia Engine 3 picture enhancement technology, this TV brings the HD experience into your living room in all its large-screen glory. Live Colour delivers optimal colour purity, while Advanced Contrast Enhancer gives the deepest blacks in the darkest scenes. One-touch Scene Select enables you to easily change the picture and sound settings to best suit what you're watc

Kenwood Hand Mixer
This 150W hand held mixer from Kenwood has 3 speeds for perfect mixing, folding and whisking. With strong stainless steel beaters included and finished in stylish white, food preparation becomes easy. It is comfortable to hold and has easy-to-use speed controls operated at the push of a thumb.

LEGO City 4 Wheel Drive with Horse Trailer
The perfect accompaniment to the LEGO City Farm, this LEGO City 4 Wheel Drive with Horse Trailer is the best way to transport your animals. Load the horse into the trailer, hitch it up to the powerful 4WD vehicle, and have your 2 mini figures drive out to the countryside for a day of fun and riding. The 176 piece set includes the 4WD vehicle, horse, trailer and a jumping rail so you can teach your horse all about show jumping! LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO produ

Kenwood Can Opener
Opening cans has never been easier. Perfect for those who have arthritis or multi-taskers who want to open cans while doing other things in the kitchen. The table-top can opener opens all size can from small up to large 1.2kg cans. It features a lid retaining magnet, removable blade for easy cleaning, cord storage and a simple one-touch operation. Sold with a one year guarantee.

Mitre Tiger Size 5 Rugby Ball
Whether you're having some fun in the back garden or training to wear the Lions jersey, you'll be doing it in style with this high grip white PVC rugby ball by Mitre. At size 5 it is full match size. It inflates using a traditional sports pin. Please note that colours may vary from the product illustrated.