Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsburys in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsburys.

In fact, Sainsburys is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsburys products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsburys store, then no problem; at Sainsburys Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Philips CD1502B/05 Twin Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. The 50 name phonebook is bright and easy to read. It is designed with energy saving in mind, and reduces the power when you use the phone nearer the base station. The set contains two phones and two base stations. Comes with a one year guarantee.

Tu Pleated Swirl Lampshade Cream
A traditional, attractive pleated lampshade in cream.

Oral B Pro White Brush Head 2 Pack
Get your teeth gleaming white with these two Oral B Pro Bright brush heads with special polishing cups that gently removes stains to naturally whiten teeth. The outer bristles surround each tooth to clean thoroughly for a naturally white and healthy smile. Each brush is hygienically sealed for convenient storage and has indicator bristles that signal when you should change it. Dentists recommend changing your toothbrush head every three months.

Lilbourne Regular Sofa Madras Leather Chocolate
This comfortable UK-made regular sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Guide for more details.

Tu Boys' Pop Up Storage
This Tu Boys' Pop Up Storage box provides ideal extra storage for a boy's bedroom. The zip shut box has handles on the ends, making it easier to lift on to shelves. The box's sturdy, tan polyester canvas shell is supported by an ingenious wire frame that can be collapsed so that the whole thing can be folded flat when not in use. The box is wipe clean for convenience and has a plastic label sleeve on one end for easy identification. Not suitable for children under 3 years of age.

Tu Jacquard Cream Throw
Perfect for snuggling up in luxury, this fringed Tu Jacquard Cream Throw is silky soft, cosy and chic. In classic, versatile cream viscose blend featuring woven curlicues, it will go with just about any colour scheme.

Homedics Shiatsu Portable Cushion
The Homedics Shiatsu Cushion allows you to get a refreshing, invigorating massage at a time and place that suits you. It's light, compact and portable and adds to its massaging with soothing heat to fight stiffness and tension. It folds into a plush cushion for easy transportation, and unfolds easily into a ready to use mains-powered massager, with a state of the art mechanism that feels like the expert hands of a master masseur. 2 year guarantee.

Bosch PSR 960 Cordless Drill Driver
A compact portable drill/driver and charger in a practical carry case. There's a keyless chuck for fast bit changes, two bit holders on the body of the tool so bits are always to hand and useful double ended bit comes included. Forward and reverse variable speed functions compliment five torque settings.

Creda Spa 300C 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300C 9.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 6 spray pat

Tu Contrast Faux Silk/Velvet Eyelet Curtains Green/Chocolate
These striking faux silk and velvet curtains will add a sophisticated elegance to any room. Styled in a pencil pleat, the curtains will hang luxuriously from any window. Comes with matching tie-backs. Cotton/poly blend. Dry clean only. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the overall drop from the curtain pole or track down to your chosen length.

Sigma Topline 7 Function Cycle Computer
An excellent entry level cycle computer with the five most important functions, all in large, easy to read digits displayed with crystal clarity on a new screen design. Affordable with solid performance. The display has an optional scrolling function, or you can change the displays with a single click. Functions included are current speed, a clock, trip distance, total distance, and trip riding time. The computer can work with miles and kilometres, and is easy to install with no tools.

Philips iPod Dock and Micro Hi-Fi DC146
A brilliant little hi-fi system, perfect for playing music from your iPod, CDs or the radio. A clever retractable iPod dock slides away when not in use. The iPod dock will both play music and recharge your iPod while connected. Control the whole system with an easy remote control. The CD player will play CDs, CD-Rs and CD-RWs. The radio remembers up to 20 presets so you can quickly get to the station you want. The player has a dynamic bass boost to fill a small to medium sized room with great deep notes.

SanDisk 4GB USB Drive
Take your files with you or transfer between two machines with this USB drive. Its retractable USB connector means that there is no need for a cap to keep your stick protected when on the move, while 8GB worth of storage space means that you can store plenty of data. One click password protection ensures that your files are protected wherever your memory stick goes.

Vivo Dinner Plate White
This white fine china dinner plate has been given a contemporary edge - its internal edge features a wavy edge and curved corners. A practical large dinner plate great for enjoying your favourite dishes or perhaps use it as a charger plate. It's both dishwasher- and microwave safe. Comes with a 1 year guarantee.

Morphy Richards Accents 4 Slice Toaster Stainless Steel
This smart four slice toaster by Morphy Richards combines a retro look with contemporary features. A variable browning control on each set of slots lets you have your toast well done while your partner's toast is light golden. To make sure you get the perfect piece of toast every time there is even a pause and check feature. A high lift facility makes it easy to remove even the smallest slice of bread. Bread can be cooked from frozen and a further reheat function will re-warm toast that may have popped up

Hoover Jovis Wet and Dry Handheld Vac
The Hoover Jovis Wet and Dry Handheld Vac is a powerful, compact hand-held wet and dry vacuum cleaner for home and car. The 14.4V motor is fully rechargeable and features NiMH batteries for improved running time and recharging efficiency, with up to 20 minutes of uninterrupted running time. The dust canister holds 0.8 litres of dust or 0.2 litres of liquid. The bagless cylinder design means the dust canister is hygienic and washable - no shopping for expensive, environmentally harmful replacement bags, and

Rowlinson Party Arbour
Create a combination sanctuary and party area in your garden with this handsome Rowlinson Party Arbour - the perfect centrepiece for picnics, gatherings and barbecues or simply somewhere quiet for a read or enjoying the fresh air. The cheerful, attractive design gives the whole structure a welcoming feel. The Party Arbour extends fully to over 3 metres wide as the side panels can be raised to create handy tables and the lift-up seat provides space for a barbecue. Made from sustainably sourced timber, this attracti

Kenilworth Regular Standard Back Sofa Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Puppy In My Pocket Beach Hut
The Puppy in My Pocket Beach Hut Playset includes Beach Hut, 1 Labrador Mum and 3 baby figures. Suitable for ages 4+.

Verbatim 8GB High-Speed USB Drive
The Verbatim 8GB High-Speed USB Drive is a simple, no-fuss 8GB USB drive with high speed USB 2.0 transfers. Simply plug it into your computer, and it will be ready to go. The device is made of a sturdy blue plastic, and has a retractable press and slide design to protect the USB plug when it's not in use, which also means no lost caps. It has a blue LED light that shows when transfers are active. The drive also has loop to attach to a lanyard for more regular use. The USB drive is compatible with Windows

Aura TV Unit
The simple lines of the Aura range are one of its highlights. Made from veneered MDF chipboard with an oak effect finish, this furniture looks good. Uncomplicated, clean and functional, the Aura range includes a variety of coordinated pieces for a contemporary matching array of home furnishings. The Aura TV Unit has 2 shelves and can support any size LCD or Plasma TV up to 32 inches. There is plenty of room for DVDs on the lower shelf, while most combinations of DVD, games console and cable or satellite un

Antony Worrall Thompson Silicone Bakeware Set
Celebrity chef Antony Worrall Thompson has developed a range of specially designed cookware that will enhance the food emanating from any kitchen. This set of silicone bakeware will serve perfectly for a range of baking tasks, and their varying sizes and shapes are suitable for small or large - and varied - spreads. The set consists of a large and a small muffin pan (six cups each), a loaf "tin" and a circular cake "tin", each made of tough, durable, flexible, non-stick silicone that's heat resistant up to

Mega Bloks Struxx Basixx 20
The Struxx Basixx 20 is a challenging, exciting, futuristic building set consisting of balls, sockets and rods that snap together to create an array of constructions. The set contains 234 parts and 20 building suggestions, from helicopters to race cars to giant scorpions - not that you have to stick to the suggested patterns. Kids will find their imaginations and creativity expanding as they build and build to their hearts' content. No fewer than 5 feature parts enable the structures to be expanded furthe

D and T Brushed Brass Single Gang 13A Socket
Bring a subtle, stylish touch to your home's electrical fittings with this brushed brass wall socket with on/off switch, which is manufactured to the highest quality and safety standards.

Sainsbury's Towel Chocolate
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Infantino Block Party Zebra
This fun, soft zebra wagon has 4 activity blocks loaded with interesting textures, hidden surprises, and fun sounds that baby can stack, pack, dump-out or push around. Each block has a different number, textures and a rattle sound: peek-a-boo mirror, hidden picture, teether ring, lion's face, textures, colours and patterns. Suitable for ages 6 months and up.

BaByliss Bliss 2x Air Styler
Products from industry leaders BaByliss are the choice of professionals. For easy, convenient styling, you need the BaByliss BEliss 2x Air Styler to straighten as you dry, even on short hair. This styler has all the straightening benefits of the best selling BEliss Dryer in an air styler. The special straightening attachment has 2 rows of 9 tourmaline ceramic plates that grip the hair and straighten it while you dry it, protecting your hair from potential heat damage by ensuring even heat distribution. Wi

Different by Design Mattress Protector
Mattress protectors can improve the comfort of your bed while lengthening the life of your mattress, making them an essential part of any bedding set. The Different by Design Mattress Protector is made from quilted 100% cotton and machine washable, making it suitable for everyday use. It's an attractive addition to your existing bedset.

Tu Trailing Floral Pencil Pleat Curtains
Pencil pleated and fully lined, these Trailing Floral curtains will add a touch of understated sophistication to any room. Dry clean only. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the overall drop from the curtain pole or track down to your chosen length.

Fettu Pasta Maker
If you enjoy preparing genuine Italian cuisine, you'll love the Fettu Stainless Steel Pasta Machine. This attractive, functional, hand cranked machine churns out all kinds of pasta, from spaghetti to noodles, tagliatelli, lasagne or cannelloni sheets. The machine includes a sturdy worktop clamp to hold it steady while you work, adjustable rollers for rolling and kneading and attachments for creating various pasta types. It can be adjusted for different thickness settings. The handle is removable for easie