Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Philips ID5551B/05 Single PhoneGallery Novem Multi Wall MirrorPrestige High Dome Pressure Cooker 6LBratz Lil AngelzWooden Frame and Rattan 4 Drawer Unit WhiteVerbatim DVD-R Slim Cases Pack of 10Le Creuset 26cm Cast Iron Shallow Casserole Dish VolcanicBarbie My Special Things Beauty Secrets Inline ScooterBreville Antony Worrall Thompson Intelligent BlenderSainsbury's HP 56 Black Ink CartridgeFogarty V Shaped PillowPhilips 2 Slice Toaster Stainless SteelYamaha EZ200 Portable Electronic KeyboardWillow Tree GrandmotherNicky Clarke Desired 2000W Professional AC Hair StraightenJVC Pink Marshmallow HeadphonesBodum Replacement Glass 4 CupYamaha Acoustic Guitar Basic KitRowlinson Montrose ArbourTu Strip Stackable Mugs 4 PackRussell Hobbs World Travel IronYork 50kg Cast Iron Barbell and Dumbbell SetSainsbury's Shaggy Chenille Bath Mat WhiteJVC Blue Gumy Air Cushion HeadphonesSlatted Bamboo Linen Bin WhiteAbbey Standard WardrobeSabichi 24cm StockpotTravel Adaptor to the UKTu Mia Rug RedLet's Cook Gourmet Cup Cake Maker
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Tu 3 Tier Round Tube Metal Shelf with Wheels
Keep your cosmetics, creams and other bathroom bits and pieces tidy with this Tu 3 Tier Round Tube Metal Shelf with Wheels. If you've room to spare in your bathroom, it's the ideal spot for this unit. The chrome plated frame is attractive, with its appealing rounded bars, and with 3 steel shelves, the unit's large enough to hold a whole assortment of bathroom bits and pieces. Its castors make it easy to push around. Some assembly is required.

Tu Wood Double Mirrored Door Cabinet White
Manufactured from MDF and painted white, the Tu White Wood Double Mirrored Door Cabinet is an attractive and useful addition to any bathroom. The unit doubles as a looking glass and a safe place for keeping cosmetics, medications and other bathroom paraphernalia. With its stylish chrome plated door handles, this is the perfect unit for your bathroom. The pack includes all the component parts you'll need to fix it in place.

Jamie Oliver Top Dad Mug
Show your appreciation for your Dad with this Jamie Oliver mug! At a generous 350ml, it's perfect for morning coffee or a cuppa, and the "Top Dad" message is a constant reminder of your warmth and affection! Great for Fathers Day, birthdays, Christmas or "just because". The cheeky attractions aside, it's conveniently dishwasher and microwave safe, and comes beautifully presented in a matching tin.

Mio Navman Spirit 500 Traffic Regional Sat Nav
The Mio Navman Spirit 500 Traffic Regional has a 4.7 inch, wide touchscreen in a smoothly curved body. Designed to navigate you around the UK and Ireland, it packs in a bunch of useful information inside its light, portable body. Use it on foot or in the car. Like most other satnavs today, it handles efficient route calculation easily, and will direct you via the map and via voice prompts so your eyes stay on the road. Unlike many other devices, this one has gone back to the drawing board and simplified it

Circulon Steel Elite French Skillet 24cm
The Circulon Steel 24cm French Skillet is designed to stand the test of time. It features a patented Total® Ti Titanium composite Hi-Low release system that is designed to outlast all other stainless steel non-stick pans. In addition, this technology protects the non-stick surface from abrasion and allows trapped moisture to escape for even browning. The pan features a stainless steel and silicone handle, a bonded aluminium base for fast even heat distribution and as well as being dishwasher safe, the pan i

Hideaway Desk
Sort out your home office with this fabulous Hideaway Desk - functional, good looking and with a fold away structure for space saving convenience! The Hideaway Desk is made of attractive, beech effect materials and will fit in with most types of interior decor. The ingenious design means that it folds shut to hide away papers and stop it jutting out into the room, and with an adjustable shelf in the lower section and three adjustable shelves up top, it has all the additional storage space you could need. S

Tu Water Hyacinth 4 Drawer Tall Storage
This set of drawers made from woven water hyacinth reeds and a powder-coated steel frame is wide and deep enough to house beauty products, dry flannels, cotton buds, razors and even toilet paper, making it a great storage solution for the bathroom or bedroom. The drawers are fully removable and sit within a chrome and rattan frame, which is both light and durable. The flat top could be used to store further odds and ends or would fit snugly under a work surface, desk or dressing table.

Duracell Power Pix AA Batteries Pack of 4
Suitable for all appliances requiring an AA battery.

Rowlinson Shiplap 6x4 Premier Apex Shed
This handsome wooden apex shed, constructed from sustainably sourced timber, provides an attractive and compact storage space in any garden. The tongue and groove shiplap cladding helps rid the structure of excess water and protect it from harsh, damaging weather effects. The solid sheet roof insulates the interior against damp and other degrading conditions, but the wood will require periodic treatment. The natural-looking dipped honey brown shade will fit unassumingly into any garden setting.

Mitre Tiger Size 5 Rugby Ball
Whether you're having some fun in the back garden or training to wear the Lions jersey, you'll be doing it in style with this high grip white PVC rugby ball by Mitre. At size 5 it is full match size. It inflates using a traditional sports pin. Please note that colours may vary from the product illustrated.

LEGO Technic Excavator
No construction site can do without the impressive LEGO Technic Excavator! Hydraulic actuators raise and lower the articulated arm, the bucket extends and contracts, the cab manually swivels 360°, and the Excavator rolls on caterpillar tracks. The LEGO Technic Excavator can be rebuilt into the Tracked Dumper (just download the additional instructions). The set contains 720 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticat

Triton Forte 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Forte 9.5kW Electric Shower has separate, easy to use controls for temperature and flow selection and is suitable for all plumbing systems. The power on indicator will let you know when it's working and the anti lime scale showerhead with single spray pattern works like a charm, so you won't need to scrub your bath or shower ever

Weight Watchers Heavy Duty Precision Electronic Body Analyser Scales
These Heavy Duty Precision Body Analyser Scales from Weight Watchers accurately measure your body weight, BMI, body fat and body water. They feature a 4 person memory, an extra large platform, an extra large display, and they measure in stone, kilos and pounds. Their maximum weight capacity is 27 stone. They've extra large buttons that can be pressed by toes and features an easy-read 2 line display. 3 x AAA batteries included. 15 year warranty.

Triton Passion 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Passion 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with single spray pattern works like a charm, so

Mr Men Mr Bump
Mr Bump is a clumsy fellow, he can't help but get himself into muddles. The more he bumps into things the more he speaks his funny phrases. So have fun throwing him around then cuddling up to his soft velvety material at night. Requires 4 x AA batteries, which are included in the pack. Suitable for children aged 3+.

Tu Pillowcase Non-iron Pair White
These convenient non-iron pillowcases in white are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.

Duracell Plus AA Batteries Pack of 8
Suitable for all appliances requiring an AA battery.

Abbey 4 Drawer Chest
The Abbey 4 Drawer Chest is made from solid sustainably sourced pine, stained an attractive mellow brown. Solid wooden knob style handles complete the classic cottage look, creating a piece of furniture that suits a broad variety of decor styles. The bevelled edges on the top and drawer fronts match the rest of the Abbey bedroom range. Self assembly is required. Note that it is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intende

Antler Water Resistant Mobile Phone Cover
Keeping your phone dry and usable is especially important if you are camping, at the beach, pool or boating. This secure water-resistant case from Antler will help reduce unwanted accidents. You can effortlessly make and receive calls as normal without taking the phone out as sound and reception is unaffected by the pouch. With a blue finish, it is great for all mobiles and has a height of 21cm and a width of 13cm. Instructions are included. Please note: mobile phone not included

Samsung LE32B350 32" HD Ready Digital LCD TV Black
A 32 inch LCD TV with a space-age design and HD ready resolution so you can enjoy ordinary standard definition programming as well as the beautiful crystal clarity of HD. Two HDMI inputs let you connect a Blu-ray player or games console. A DVI port lets you connect to a PC too, for maximum flexibility. A built-in digital tuner brings you hassle-free Freeview, without the need for a set-top box, so you can enjoy benefits like an on-screen programme guide, parental locks and a sleep timer. Dolby Digital so

Aura Set of 2 Nesting Tables
The simple lines of the Aura range are one of its highlights. Made from veneered MDF chipboard with an oak effect finish, this furniture looks good. Uncomplicated, clean and functional, the Aura range includes a variety of coordinated pieces for a contemporary matching array of home furnishings. The Aura Set of Nesting Tables features 2 side tables, one slightly smaller than the other. The smaller one has a shelf just above ground level and fits underneath the larger to save space when not in use. Self as

Tu Enamel Frame 4x6" Cream
This Tu metal picture frame is silver plated with a cream enamel pearlised finish. A high shine makes this picture frame a pretty gift or stylish shelf decoration.

Yamaha DGX630 Digital Piano With Stand
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha DGX630 Digital Piano is a simple to learn electric piano with a built in teaching programme. The DGX630 has 88 full size, touch sensitive box style keys and 64 note polyphony. It plays 503 sounds (with 261 effects) in 2 variations of 160 different styles. It boasts 160 one touch settings and real time sound control, a MIDI connection, a USB to host/device connection and a backlit LCD d

Tu White Napkin Set
Keep faces and fingers clean and touch up your table all at once with this pack of four very attractive Tu White Napkins. Made from 100% cotton, the napkins are machine washable and can be tumble dried. Matching Tu White Table Cloths are also available from Sainsbury's.

Autocare 12V DC to 240V AC Power Inverter 300W
If you find yourself needing mains power while you're out and about, simply plug this inverter into your cigarette lighter socket (plug included), and it will convert the 12V DC current to a more usable 240V AC current, for use on a wide range of household products, such as laptops and mobile phone chargers, food mixers or small televisions. The converter is a small box, with a cable to plug into your cigarette lighter. On the box, a normal UK three-prong plug socket gives you hassle free access to the pow

Lilbourne Large Sofa Bed Fabric New Floral Cream
Ideal for putting up occasional overnight guests, this UK-made Lilbourne large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Edge Electronic Dartboard
Improve your aim and hand eye coordination while having fun with the Edge Electronic Dartboard. Magnetic darts provide a safe way for kids to play this popular game. The scores mount up electronically, accompanied by sound effects. Suitable for children aged 5 years and over, the Edge Electronic Dartboard requires 3 x AA batteries (not included).

Prolux Small Sail Shower Screen
The Prolux Small Sail Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with pearl silver effect aluminium fittings. Ideal for any bathroom, the sail shaped screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions. Elegant and functional, the screen will complement any bathroom decor, and at 137.5 x 75cm, it is the perfect size for a s

Constellation 20" 4 Wheel Eva trolley Case
Versatile in more ways than one, this twin pocket 4 wheel Eva trolley case has 360 degree multidirectional wheels for easy manoeuvrability, has a fully lined interior with a pocket in the lid and has a retractable pulling handle, as well as top and side grip handles to help you easily lug your bits all the way from baggage reclaim to your final destination without breaking sweat. The case weighs 3kg and has a 37L capacity.

Tu Embroidered Bed in a Bag Duck Egg
This clever set contains everything you need to make your bed look beautiful. A duvet cover, two pillowcases, a cushion cover and satin bed runner will give your bedroom a complete transformation. The easy-care cotton mix pillowcases and duvet cover are decorated with pretty appliqued satin flowers and delicate embroidery, the satin runner and cushion cover similarly have appliqued flowers in white, which ties the set together perfectly. The satin runner is quilted and soft to touch making an attractive f