If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page BaByliss Pro 230 Purple Elegance StraightenerSainsbury's Chunky Willow Basket LargeTu Pintuck Panel CurtainsApple iPod Nano 8GB GreenGordon Ramsay Regular RoasterRowlinson Honey PlayhouseTu Solid Oak 4 Aperture FrameKenwood White BlenderCharlie and Lola Wooden Playhouse Playset with Kitchen TheSanyo Digital Widescreen 23L Microwave Oven SilverLilbourne Regular Sofa Vintage Leather AlaskaDifferent by Design Copper Bottom Stainless Steel SaucepanSainsbury's Extra Deep Large Bookcase MapleWood & Slate Alpine Bird HousePicturekaProlux Large Square Shower ScreenVerbatim DVD+R Blank Disks Spindle of 50Philips Satinelle EpilatorAura Storage UnitOral B Flexi Soft Brush Head 4 PackSprig Discover RigMega Bloks Go Diego Go! Buildable Hawk RescueSainsbury's Chunky Willow Basket SmallApple iPod Nano 16GB PinkTerence Conran Dinner Plate 4 PackSylvanian Families Nurse and WheelchairSony DVD-R Blank Disks 10 PackRoss SCART LeadApple iPod Nano 8GB GreenRussell Hobbs 17L Touch Microwave with Grill White
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Scafell Rock 30L Daysac
Fit all your essential items for a day's walking in this 30L rucksack from Gelert. Packed with features, it is large enough to hold an A4 folder, is comfortable to carry with its shaped and padded shoulder straps and also includes a chest strap to distribute the weight evenly. The stylish red rucksack has one large compartment which can be locked for extra security and a further two front zip pockets with a multi-function organiser section which includes a key clip. A CD/MP3 internal pocket allows you to p

Sainsbury's Child Cycle Helmet Orange
This child helmet comes in an eye catching orange colour, and is adjustable to fit head sizes from 48cm to 54cm. It's an essential addition if you're taking your child cycling or in a child bike seat. The head size is easy to adjust with a simple turn of a wheel while the helmet is on or off. Complies with European safety standard EN 1078.

Sainsbury's Combination Pliers
For cutting, gripping and bending jobs, you need the Sainsbury's Combination Pliers. These 18cm snub nosed pliers are made from carbon steel with a satin nickel finish and have two tone soft grip handles for comfort and extra leverage. The Sainsbury's Combination Pliers have flat, serrated jaws for gripping as well as sharp-edged cutters for slicing through wire. Ideal for a range of electrical and metalworking applications.

Thermos 0.75L Steel Flask
The Thermos 0.75L Steel Flask is ideal for car trips, picnics or long shifts at work. The classic silver Thermos vacuum flask even has a detachable strap for long walks. This stainless steel, lightweight flask is vacuum sealed, ensuring it won't leak, and it keeps cold items chilled for 24 hours and hot items hot for 8 hours. It's got an built-in, easy to use auto-stopper and features a cap which doubles as a cup. Great for keeping things hot or cold, Thermos is a name you can trust to give you that pipi

Tefal Toast n Egg
All your breakfast foods cooked in one machine? You can with this model by Tefal. It's got a two slice toasting facility, egg poacher and a warming tray for pre-cooked meats. This multi-functional toaster can perform each task separately or simultaneously depending on how hungry you are! The wide slots can accommodate thick and thinly sliced bread or muffins, croissants or bagels and a high lift function makes removing even small pieces a simple and safe task that doesn't involve burnt fingers. An egg poa

Transformers 2 Human Driver
The fallen Optimus Prime is now seeking revenge on Megatron and his Decepticon villains for their attempts at world domination. Young Sam Witwicky is the bad guys' target, but Mikaela Banes and the humanity-friendly Autobots have other ideas...

Morphy Richards 2-Slice Graphite Toaster
Start the day with hot buttered toast, done to perfection. The Morphy Richards 2-Slice Graphite Toaster comes in handsome grey to add a touch of modern cool to your kitchen décor. Loaded with features, the toaster boasts on-board cable storage; automatic pop-up; high-lift for those smaller, harder-to-reach bits and the fantastic pause-and-check function, so you can stop the cycle at any time to check on your toast and then continue toasting without restarting! In addition, variable slot width lets you toas

HoMedics Compact Bubble Mate Foot Spa
Rest and restore your weary tootsies with the HoMedics Compact Bubble Mate Foot Spa. This ingenious battery-powered foot bath includes a bubbles feature to gently massage your feet after a long day of supporting your weight. The heater gently heats the water to keep it at a constant temperature and soothe your feet. The acupressure surface will help stimulate the pressure points in the soles of your feet for quick relief and gently improved circulation. The spa even comes equipped with an integrated splas

Mr Men Giant Snakes & Ladders
This giant Snakes and Ladders game is great interactive fun for 2-4 players aged 3 upwards. A large plastic mat acts as the board with Mr Men characters as counters and jumbo sized dice, which are friendly to small hands and make them hard to loose! Durable and easy to transport this game can be played indoors, in the garden or even on the beach. The handy box makes for easy transportation making it the perfect game for home or holiday. Comes with a 6 month guarantee.

Philips CD1552B/05 Twin Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. It uses digital recording for messages of up to ten minutes in total. The 50 name phonebook is displayed on a bright, easy to read display. It is designed with energy saving in mind, and reduces power when you move closer to the base station. The set contains one answerp

Easy Karaoke Now Hits 2009 Volume 2
Beat the recession by organising a fun karaoke night in! Easy Karaoke Now Hits 2009 Volume 2 features loads of up to the minute chart hits - soon to become all time favourites of karaoke fundamentalists the world over! Including brand new artists, this 2 disc set contains plenty of songs for male and female singers, singly or in groups. Relive the fun of the charts with your favourite tunes - and perform them yourself! For use with any of the Easy Karaoke players available from Sainsbury's!

Ross 3m SCART Lead
SCART connects almost all DVD, VCR and Digital players to your television and this 3m SCART lead from Ross does the job if you need a replacement or spare cable.

Danica Hemstitch Ivory Tablecloth
Dine in style with the Danica Hemstitch Tablecloth in crisp, ivory cotton. It's a beautiful, elegant cloth for use inside or out. The Danica Hemstitch Tablecloth is 100% cotton and machine washable.

Andrew Collinge 2200W AC Ionic Dryer
Two time winner of the British Hairdressing Awards Andrew Collinge is one of the most highly respected figures in the hairdressing industry today. Together with Carmen, he has developed a range of signature products for home hair care. The Andrew Collinge Ionic Dryer has a tourmaline ceramic grill which maintains even heat distribution and eliminates heat spots to prevent heat damage to your hair. The continuous ionic output speeds up the drying process, also avoiding the damaging effects of dehydration an

Goodmans Digital Set-top Box GDB12
Go digital and enjoy Freeview television with this reliable and affordable set-top box. Easy to install and set up, it has twin SCART sockets and a seven-day electronic programme guide.

Tu Faux Silk Curtains Cream
These striking faux silk curtains will add a sophisticated elegance to any room. With the appearance of raw silk, the texture of the curtains allows the light to bounce off them beautifully making any room glow. Styled with pencil pleats, the curtains will hang luxuriously from any window. 100% polyester curtain with lining. Machine wash at 40°C. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the ov

Sainsbury's Pillow Protectors 2 Pack
Pillow protectors can extend the life of your pillows while still allowing them to breathe. These polycotton slips are machine washable, making them suitable for everyday use.

Tu Neutral Faux Leather CD/DVD Tower
This stylish faux leather tower has 5 shelves and can be used to store CDs when stood vertically or DVDs when laid horizontally. Cut away at the front, it's easy to read the spines of your music or film collection and find what you are looking for at a glance. This tower forms part of a larger range so it's possible to buy matching office and bedroom storage solutions in the same stylish design. Stores over 38 CDs or DVDs.

City Skyline Wall Art
Bring the stunning cosmopolitan glamour of the Chicago skyline into your home! The 135 x 45cm nightscape encompasses all the bustling grandeur of one of the USA's great and most famous cities, while the play of light on water gives the canvas an element of tranquillity. The MDF wood frame is resistant to warp, moisture and compression.

Infantino Merry Monkey Travel Gym
This super gym with toy arch and 3 hanging toys entertains baby through sight, touch and sound. The detachable toy bar becomes the perfect crib activity centre when secured to the sides of a cot, and the whole thing zips up into a convenient travel bag! It's a great take-anywhere play gym. Suitable from birth.

Guitar Hero World Tour Super Bundle for Wii by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. With the Guitar Hero super bundle you have all you need to get up and running - except a TV and games console. The all-important wireless guitar controller, for instance, which has a touch-sensitive slide bar, even more sensitive fret buttons for

Suffolk Bedside Table
The Suffolk furniture range is made from rubberwood and MDF and has a contemporary white painted finish. The Suffolk Bedside Table is a simple nightstand with a drawer and cupboard, each fitted with dark round knob handles. The unit has tapered, shaker style legs. Perfect for storing books and other bedtime necessities, its flat top is the ideal spot for a bedside lamp. It will blend beautifully with other pieces from the Suffolk furniture range. Thanks to its dense grain and limited shrinkage, rubberwood

Tu Flat Sheet Cream
This convenient non-iron flat sheet in cream is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single sized flat sheet measures 180cm x 260cm, the double measures 230cm x 260cm, and the king size measures 275cm x 275cm. Machine wash at 40°C.

Elefun
Catch the butterflies as the sweet, blue elephant blows them into the air - quickly, before they land! Elefun is a motorised elephant with a powerful trunk. As he blows the colourful butterflies into the air, kids must run and catch (or retrieve) them in their butterfly nets, incorporating exercise and motor skills into a fun game. Encourage them to count or identify the colours of the butterflies they've caught to add a learning dimension to the game as well! The Elefun set includes the motorised Elefun

Playmobil Family Camper
Take your Playmobil family on a well-deserved holiday in the fabulous Playmobil Family Camper! The set includes the camper with roof rack, four camping chairs, folding table, extendable awning, bikes, fire extinguisher, four Playmobil figures and loads of other accessories like food and kitchen equipment. The camper's roof is removable to provide access to the inside of the camper. With the Playmobil Family Camper, the open road presents limitless possibilities! For more than 50 years, Playmobil has been

Andrew Collinge Super Slim Digital Straightener
The Andrew Collinge Super Slim Digital Straightener works with the contours of your face for stunning salon results. It straightens and curls for a unique finish, reaches its top temperature of 230°C in just 30 seconds, and it can be used on dry hair for time saving styling. The straightener has an LCD digital display with variable temperature settings from 130 to 230°C for varying hair types (cooler for softer, finer hair; hotter for thicker, coarser hair). You can lock the straightener at your desired t

Duracell Plus 9V Battery
Suitable for all appliances requiring a 9V battery.

Pavilion Extending Dining Table
The Pavilion Extending Dining Table is big enough to seat four comfortably, and extends to seat a further 2. The table surface features a framed centre panel on each section and the table has a medium sheen varnish which allows the grain of the oak to show through. This table will blend beautifully with other pieces from the attractive Pavilion range. Oak has been a popular choice of timber for British furniture for hundreds of years. The wood has an attractive colour and grain, and seasoned oak is extreme

Sainsbury's Epson T080 6-Ink Cartridge Multipack
The Sainsbury's Epson T080 6-Ink Cartridge Multipack contains 1 black, 1 magenta, 1 cyan, 1 yellow, 1 light magenta and 1 light cyan ink cartridge, compatible with any Epson printer that takes an Epson T080 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only

York T201 Treadmill
You can create a running scenario in the comfort of your own home with the foldaway York T201 Treadmill. Its LCD screen shows a range of workout programmes and with a top speed of 16km/h, it is excellent for both walking or running. Mains powered, the treadmill can tell you your heart rate, as well as calculating how many calories you use, how far you have travelled, how fast you are going and for how long. Incline is automatically adjusted to match your heart rate so that you can get a more effective wor