As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Vivo Oven Platter White
This large dish is practical and stylish and suitable for use in the oven up to 250°C, so it could be used when browning the top of a pasta bake or keeping your roast potatoes warm before serving. Alternatively its shape and size make it the perfect serving platter, big enough to hold large salads or cuts of meat from which people can help themselves. Made of fine china with curved corners and sides, this contemporary dish would make a great addition to any dinnerware collection. Comes with a 1 year guaran

Tu Reactive Glaze Dinnerware 12 Piece Set
This attractive blue/black stoneware dinnerware set is simple and elegant and would compliment any table. The set features: dinner plates x 4, side plates x 4 and cereal bowls x 4. These pieces are both dishwasher and microwave safe.

Belkin USB2.0 Extension Cable 3m
If your can't USB connector can't quite stretch, give it an extra 10ft (3m) with this extension cable. Its copper-foil reduces cross talk and interference and easy grip connectors ensure your connection isn't lost - even in the tightest places.

Vax Swift 1800W Upright 3L Vacuum Cleaner
The Vax Swift 1800W Upright 3L Vacuum Cleaner is an ideal vacuuming solution for any environment. This upright vacuum cleaner is lightweight and easy to manoeuvre, with castors and a carry handle. With 1800W of power, it is suitable for vacuuming all carpet types. With an antibacterial HEPA filter, it's a great relief for allergy sufferers, while the carbon filtration additive helps to neutralise pet odours. It also features an automatic carpet height adjuster, making it suitable for all carpet piles, and

Bratz Summer Sizzle Pool
The Bratz girls really know how to have fun, and what better way to join them than with this Bratz Summer Sizzle Pool? Relax in the cool water or underneath the parasol, enjoying the cool accessories. Suitable for children aged 6 years and above.

Tu Hollowfibre Pillow Pair
Tu Hollowfibre Pillows come in packs of two and are great value. Offering medium support they have a synthetic filling. Suitable for everyday use, this pillow is machine washable and can be tumble dried on a low heat setting.

Guitar Hero Metallica Solus for Wii by Activision
Release your inner rock god and join Metallica in this version of Guitar Hero. They are some seriously heavy tracks to get your teeth into: 'Sad But True', 'Creeping Death' and the epic 'One' are just for starters - and the other Metallica tracks read like a 'best of' compilation. Also included in the play list is a host of songs by bands that directly influenced Metallica; Slayer, Judas Priest and Lynyrd Skynyrd all contribute. Play along to and master such eternal rock and metal classics as 'Ace of Spade

Philips CD1553B/05 Triple Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. It uses digital recording for messages of up to ten minutes in total. The 50 name phonebook is bright and easy to read. It is designed with energy saving in mind, and reduces power when you use the phone near to the base station. The set contains one answer phone base st

Baby Born Stroller
This chic Baby Born Stroller comes in handy whenever you want to go shopping. There is ample space for your purchases in the roomy net and the stroller is fitted with safety straps to keep Baby Born safely tethered in. The Baby Born Stroller folds away for easy storage. Suitable for ages 3+.

Lets Cook Gourmet Cup Cake maker refill pack
Girl gourmets will love this, baking delicious cup cakes to share with family and friends with the Let's Cook Girl Gourmet Cup Cake Maker, but what happens when you run out of supplies? Don't worry! Just pick up a Let's Cook Girl Gourmet Cup Cake Refill Pack, full of cake mix, icing, yummy sprinkles and cupcake cases and get baking again. Let's Cook Girl Gourmet Cup Cake Refill Packs are for use with the Let's Cook Girl Gourmet Cup Cake Maker - also available from Sainsbury's.

Tenn Ladies 8 Panel Cycle Shorts Black
Ladies' cycling shorts designed to draw moisture away from the body, keep you warm, and support your muscles. These black shorts have a range of professional features designed for the active cyclist. Featuring an anatomical design, as well as a flattering, stylish design, these are great shorts for your cycling, no matter what level. A professional, 8 panel flat-stitched seam means these shorts reduce chafing, while an anti-bacterial insert helps keep you healthy. And leg grippers stop the shorts from gathering up as you pedal. All finished off with a low sheen fabric.

Ready Steady Cook Bistro 5 Piece Cookware Set
The Ready Steady Cook Bistro 5 Piece Cookware Set is the essential addition to any kitchen and will meet just about any cooking needs! Crafted in stainless steel with aluminium encased bases for even heat distribution, the set consists of a 16cm, an 18cm and a 20cm saucepan (all with glass lids and cool-touch, silicone coated, riveted handles), a 14cm milk pan and a 24cm frying pan. The set is dishwasher safe, suitable for all hob types (including induction hobs) and carries a 25 year guarantee. The sauce

Sainsbury's Compact Bagless Cylinder Vacuum Cleaner
Keep your home clean, hygienic and dust free with the Sainsbury's Compact Bagless Cylinder Vacuum Cleaner. Not just a cleaning machine, it's a compact, handy and lightweight appliance with cyclonic action that'll save you time as well. This 1400W vacuum has a simple design that's lightweight and easy to carry.

Gallery Classic Mantle Mirror Silver
This mirror features a frame in solid wood with a silver finish that has been aged for an antique look. It is only intended to be hung in a portrait position and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created by world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Hideaway Desk
Sort out your home office with this fabulous Hideaway Desk - functional, good looking and with a fold away structure for space saving convenience! The Hideaway Desk is made of attractive, beech effect materials and will fit in with most types of interior decor. The ingenious design means that it folds shut to hide away papers and stop it jutting out into the room, and with an adjustable shelf in the lower section and three adjustable shelves up top, it has all the additional storage space you could need. S

Kenwood Family Range Food Processor
For blending, mixing, chopping and juicing, you need the Kenwood Family Range Food Processor. It's a versatile, traditional, family sized food processor for preparing family-sized portions. The processor has a safety interlock function, so it won't switch on unless all components are locked in securely. It has a 2.1L plastic bowl and 1.5L blender jug, a coarse and a fine shredding and slicing disc, a stainless steel blade, juicer, spatula and twin geared whisk tool, plus maxi blend canopy (which lets you m

Dunlop Play 27 Tennis Racket
A more senior member of the 'Play' series, this tennis racket is ideal for kids aged 13 years upwards who are learning to play. Manoeuvrability and control for smaller arms is achieved in the 27" length and size three grip. Finished in a smart and sporty rich blue, this racket will look the business even if you're still a novice.

Canon Ixus 95IS 10 Megapixel Digital Camera Blue
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. These are the compact cameras of the compact world. This entry-level IXUS camera has a slightly retro square design and a range of fun colours, this one sporting a breezy blue. This camera has a range of great technology, from its high resolution 10 megapixel sensor, a 3x zoom (35mm to 105mm equivalent) and its image stabilising technology that keep t

Ben 10 Classic Shaker Maker
Shake, shake, shake and magically create! Just shake your way to your favourite figures Ben 10 and Heatblast from the cartoon network TV series Ben 10. Put the Magic Shaker Maker powder to your Magic Shaker Maker and add water. Give it a shake, shake and shake! Remove, dry and paint! This magical set includes a Shaker Maker, two character moulds, two packets of Shaker Maker powder, paint stand, paint brush and six paints. Suitable for ages five and up

Toshiba 32RV635DB 32" Full HD 1080p Digital LCD TV
This fantastic Toshiba LCD TV is a piece of state-of-the-art technology. With Meta Brain, resolution+, active vision II and autoview, amid a range of other features like gameview, JPEG viewer and eco panel, it's sure to keep you entertained. Resolution+ and Active Vision II technology enhance edge detail and texture while providing the sharpest, richest and highest-definition quality possible. The autoview function means the television will adapt to its surroundings, taking into account both the onscreen c

Homedics Shiatsu Back Massager
The shiatsu mechanism on this Homedics Shiatsu Back Massager moves up and down your back for a deep, soothing massage - from shoulder blades to your lumbar region. It can also deliver penetrating heat to help work stresses and pain from your muscles. A hand held control allows you to concentrate the massager on either your upper or lower back, or let its soothing fingers run free. A temperature function allows the therapeutic powers of heat to ease tense muscles and relax sore spots. The massage mechanism

Ken Hom 27cm Carbon Steel Wok
A wok with the seal of approval from one of the most famous Chinese chefs of all time. Whether it be chow mein or stir fried veg, a wok is an essential pan in any kitchen. With a non-stick coating specifically designed for carbon steel woks, cleaning is less stressful and cooking is quick and easy. Suitable for electric, gas, sealed, ceramic, and halogen hobs.

Light Up Learning Phone
The Light Up Learning Phone is an educational toy that's also plenty of fun! Children can develop their motor and conversational skills as they play, egged on by the fun sounds they can draw from the toy. The phone has a removable handset, fun recording feature, digital screen and sound effects. Children can learn basic number concepts through the games and 10 activities to familiarise them with the phone. Record a message and programme in important telephone numbers (Mum, Dad, Grandma, etc) for kids to le

Addison Corner TV Unit
The Addison Corner TV Unit has a shelf and two compartments for a DVD or video player, two drawers for DVD storage. The large flat top has a deep extension, making it ideal for even a large television. Made of handsome, stained solid pine and veneers, this TV unit will complement any interior design scheme and blend beautifully with other pieces from the Addison furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for w

Infantino Baby Beach Band
This 5-piece musical instruments set has all the right moves. The clam shakers, lobster maraca, starfish cymbal, fish tambourine and octopus drum play a groovy tropical tune. Suitable for ages 6 months and up.

Minster Accent Chair Modern Circles Duck Egg
The Minster accent chair is one of those rare pieces of furniture that could go in a living room, bedroom, study or even a hall or landing if you've got the space. The modern duck egg design compliments the attractive retro shape of the armchair. UK-made and designed to look good in any of these settings, it's got a sprung, foam-filled seat and rear cushions, so comfort is assured.

Nerf Dart Tag Strike Fire
Nerf Dart Tag is an amped up game of tag for children to enjoy both indoors and out! Pop on the vest and hold the shooter to aim your harmless darts at your opponent, and count points by the number of darts stuck to vests at the end of a session! There are many variations of the game (rules included) - not counting the ones you make up yourself, of course! The set includes 12 micro-darts, 2 Dart Tag pistols, scoring vests and safety vision glasses. A great way for kids to let off steam, practice their aimi

Pinkey's Keyboard Pink
The Pinkey's Keyboard is a great way for youngsters to learn the basics of creating music. This 49 key electronic piano has multiple functions, demonstration songs, 16 preset tones, 10 rhythms and 8 percussion settings, plus rhythm programming. The keyboard also has a record and playback function, so kids can listen to their playing and monitor their own progress as they gain proficiency. The keyboard can be powered off the mains (lead included) or by batteries (not included).

Tu Waffle Cuff Bedset White
A fresh white duvet and pillowcase set. Waffle fabric runs along the outer edge of each and fastens up with enlarged buttons for an attractive design feature. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

High School Musical 3 Mystery Date
It's prom time and the girls of East High are getting ready for their dream dates. The perfect gift for "HSM" fans, High School Musical 3 Mystery Date will delight girls of all ages. The mixing, matching game involves collecting clothing and accessories in preparation for the revelation of the player's "mystery date". Select your character and move around the board collecting 3 clothing and accessory cards to match one of the possible mystery dates. Will it be Troy? Chad? Open the door to reveal a matching