Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Sony Orange Tube Headphones
These fashionable Sony Tube Headphones have 16mm high density neodymium magnet driver units for clear, powerful audio and an acoustic twin turbo circuit for deep bass sound. The thin housing and slim duct make for a comfortable fit in your ears. The handy cord slider keeps cables untangled, and the earphones have black earbuds with a transparent orange finish. Sony Tube Headphones are perfect for MP3 players and iPods and come with a compact storage case.

Zebco Fishing Chair
A rugged carp chair from Zebco with separate height-adjustable aluminium feet. It has a durable 100% polyester cover and seat surface measurement of 42 x 38 cm and back rest of 42 x 54 cm.

Tu Shallow Baking Tray Black
A high quality baking tray, made of steel and covered in enamel for durability at high temperatures. This baking tray will last you through many cooking sessions and is perfect for baking thinner foods such as pizza, crisping flat breads and tortillas, and warming up foccacias or naan breads. It has smooth edges and is dishwasher safe for ease of use.

Epson T0896 Multipack Ink
A great price for this Epson printer cartridge multipack, containing cyan, magenta and yellow. Perfect for high-quality documents to lab-standard photos, Epson DURABrite Ultra Ink uses exclusive technology to coat each pigment particle in resin. This means the ink is water, smudge, and fade resistant on all paper types for beautiful, durable results. As each cartridge has a large ink capacity, they are also great value for money. Compatible with: S20, SX100, SX105, SX200, SX205, SX400, SX405, Office BX300

Ross 5M TV/FM Co-Ax Lead
Position your television where you want it with this 5m lead with barrel adaptor.

LEGO Power Miners Granite Grinder
Underground, there's a continuing battle being fought. Hungry rock monsters are on the loose, gobbling up crystals and causing havoc... but rock monsters beware - don't get in the way of this heavy-duty mining machine! The rough, tough LEGO Power Miners Granite Grinder hunts for crystals, and its double-pronged jackhammer is just the tool for the job! Smash apart rocks, load crystals into the trailer and haul them back to base. The jackhammer really works when vehicle treads roll! The Granite Grinder featur

Tu Black Aluminium 20cm Saucepan with Lid
The Sainsbury's own brand leads the pack with this aluminium saucepan with glass lid. Suitable for boiling veg, cooking pasta or heating soup for the whole family, the pan heats evenly and is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the heat perfectly for shorter cooking times. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handles, this piece of elegant an

Different By Design Crystal Cocktail Glasses 4 Pack
You don't have to be James Bond to enjoy these cocktail glasses, but even he might be impressed with their elegant look and feel. Made from crystal glass, they have the added sparkle that only real crystal can give. Dishwasher safe.

Tu Black Metal Curtain Pole with Swirl Finial
A modern matt black curtain pole with matching decorative finials. Pack includes pole, 2 finials, 2 brackets, 12 curtain rings, fittings and easy to follow instructions.

Tu Ornate Lamp
This ornate table lamp has cut glass droplets to catch and refract light like a traditional chandelier. The steel stand is decorated with elegant curved leaf shapes and the lamp shade is covered in a light cream coloured fabric. Recommended for use with a bulb not exceeding 60W.

Verbatim DVD+R Blank Disks Spindle of 50
Verbatim Spindle of 50 DVD+R offers 4.7GB of storage space per disc and 16x write speeds (check compatibility with your drive manufacturer if your writer is less than 8x speed). Verbatim's AZO" technology assures a higher quality, longer lasting write and superior archival performance. Ideal for backups and sharing media and other files, these are compatible with DVD+R recorders and most DVD players. Limited lifetime warranty.

TomTom GO 740 Live Europe
The TomTom GO 740 LIVE is one of TomTom's premium units. It has a large, 4.3in widescreen with a simple touchscreen interface and even lets you control it with simple voice commands. Also has wireless connectivity to a host of extra information, and comes with three months free trial subscription to this TomTom Live service. With TomTom HOME, you can always download more information to your device from your PC or Mac. The TomTom Live lets you connect to real time traffic and safety alerts, find the cheapes

Magnext Girlz System Deluxe
The Magnext Girlz System Deluxe is a fabulous building set in colours girls will love! The pink, purple, peach and blue pieces and magnetic balls are compatible with all other Magnext building sets. These building pieces sharpen young minds and encourage creativity and imagination building, not to mention maths, science and fine motor skills. With the endless array of shapes to build, the set provides hours of entertainment for inquiring young minds. Suitable for children aged 6+.

Peppa Pig Hide and Seek
Where can Peppa Pig be hiding? Fans of Peppa Pig know she can't bear to be without her Teddy for long, so they'll want to reunite them as soon as possible! They'll love the Peppa Pig Hide and Seek toy. Get someone to hide Peppa in another room, then call her on the interactive Teddy remote and she'll offer clues to help you find her! Peppa's voice calls through the remote to let you know "You're too cold!" or "You're getting warmer!", until you find her. After playtime is over, this soft, huggable Peppa P

Salter Mechanical Jug Kitchen Scale
The sleek Salter Mechanical Jug Scale combines a robust construction with a handsome modern design. The mechanism can take on any weighing job up to 2.2kg (5lb), and has an easy to read dial marked with 25-gram graduations for accurate measurement. It includes a dishwasher-safe measuring jug. The classic Salter Mechanical Jug Scale carries a 15-year guarantee.

Philips 6970 Mains/Rechargeable Rotary Shaver
The Philips Mains Rotary Shaver makes shaving a breeze! This model has a rechargeable battery that can give you up to ten days shaving from a single charge - perfect for travelling! Lift and cut technology moves the hair away from the face, allowing you to shave nearer for extra closeness and comfort. The reflex action system adjusts to every curve of your face and neck, shaving larger areas at once for quicker grooming, and the individual floating heads are angled for fuller contact. The pop-up trimmer

Cello 19" HD Ready Digital TV/DVD Combo Pink C1973F
Very much at the forefront of the TV/DVD combo market, Cello products combine smart, stylish looks with useful, innovative functions and solid connectivity. They also come in a range of colours to suit any décor. Styled in funky metallic pink, this HD-ready, 19-inch model with built-in Freeview, DVD player and Electronic Programme Guide makes a great second or bedroom TV. With 1440 x 900 resolution, 16:9 screen format, 500:1 contrast ratio and NICAM stereo, picture and sound quality are excellent. For co

Philips CD2554S/05 Quad Phone
One of the best high specification, cordless phones you can buy, this amazing answer phone from Philips offers HD sound quality. It uses digital recording for messages of up to fifteen minutes in total and the speakerphone function lets everyone in on the conversation. The 100 name phonebook is bright and easy to read. A range of call management features includes: Call Waiting, Caller ID, Conference Call, Explicit Call Transfer, and Microphone mute. The set contains four phones, one main base station w

Le Creuset Rectangular Baking Dish Volcanic 32cm
One of Le Creuset's most versatile dishes due to its size, this baking dish can be used for roasting, marinating, storing and serving. Its volcanic orange enamel coating and stone inner is extremely durable and can withstand extreme temperatures without chipping, cracking or scratching. Dishwasher, grill, oven, freezer and microwave-safe, this classic dish testifies to Le Creuset's high quality production since 1925.

Revelation Korat 20" ABS Rollercase
Protect any fragile items you might be carrying with this hard sided suitcase by Revelation for Antler. Made in tough, lightweight ABS material this graphite coloured suitcase is fitted with a retractable handle and has glide wheels for easy manoeuvring even full to its 33L capacity. Measuring 51 x 36 x 21cm (20 x 14 x 8"), it has a fully lined interior and is fitted with elasticated straps in the base to help retain its contents.

Oakham 3 Seater Fabric Plum
A traditional shape with its high back and roll arms, the Oakham three seater sofa is all about comfort. A sprung seat and deep cushioning - foam filled underneath and fibre filled on the back - ensure that once you sit down you won't want to get up. Finished in rich plum to match a broad range of decors, this UK-made sofa has pleat detail on the upper back that adds a smart finish.

Breville Professional Stainless Steel Fryer
A stylish stainless steel and black fryer for the modern kitchen. With a capacity for 4L of oil and 1.2kg for food, it perfectly deep-fries chips, chicken and all sorts of other tasty foods. Cool zone technology extends the oil life, and it comes apart easy for cleaning. A light will let you know when the oil reaches the correct cooking temperature, while a thermostat keeps it at the right heat and turns it off before it gets too hot. Comes with a 1-year guarantee.

Tu Heritage 12 Piece Dinnerware Set White
This classic dinnerware set has a pretty design around the edge and an attractive glossy off-white finish. The set comes with four each of the following: dinner plates, side plates and soup plates. This set is dishwasher and microwave safe.

Philips Rotary Cheetah Shaver 7380
The Philips Rotary Cheetah Shaver 7380 offers a comfortably close shave. It runs off either the mains or its own rechargeable battery for powerful convenience and gives an extra close, easy shave for ultimate smoothness. The shaver's super lift and cut technology lifts the hair away from the face, allowing you to shave nearer the root for an extra close - yet comfortable - shave. The precision cutting system has ultra-thin shaving heads with slots to shave long hairs and holes to shave even the shortest stu

Links Choice Pop-Up Chipping Net
Hone your short game touch with this multi target chipping net, which allows you to work at hitting increasingly smaller targets while chipping and pitching from around the green. The high quality netting is on a pop up frame, with a series of colour coded targets housed within each other. Circular frames keep the target standing upright at the correct angle and also make for a sturdy base that will not be affected by the impact of off centre shots. Sold with a 1 year guarantee.

Dual Lantern Bird Feeder
The Dual Lantern Feeder will encourage feathered friends to spend more time in your garden. Its handsome appearance (painted metal with transparent, durable PVC seed chamber and mesh nut chamber) blends beautifully with any outdoor design scheme. The "double-storey" effect means it can hold both seeds and nuts in two separate chambers, giving it substantial capacity to be filled with almost any type of birdseed or nuts (consult an expert if you're not sure which types are safe and edible for most garden bir

Star Wars Clone Wars Electronic Lightsaber
Any young intergalactic warrior needs his or her own electronic lightsaber to fight the Clone Wars alongside the heroic Jedi or the tyrannical Sith. The lightsaber is the weapon of choice for both sides in the fight for freedom or domination. At the touch of a button the spring-activated blade of the lightsaber extends from its hilt - just like in the movies - to almost a full metre in length! The battery-operated lightsaber emits a realistic power-activated buzz and illuminates exactly like Anakin Skywalk

Jamie Oliver Super Mum Mug
Show your appreciation for your Mum with this Jamie Oliver mug! At a generous 350ml, it's perfect for morning coffee or a cuppa, and the "Super Ma" message is a constant reminder of your warmth and affection! Great for Mothers Day, birthdays, Christmas or "just because". The cheeky attractions aside, it's conveniently dishwasher and microwave safe, and comes beautifully presented in a matching tin.

Gatsby Small Sideboard
The Gatsby Small Sideboard will complement any home. Made from sustainably sourced birch, a hardwood that's extremely strong and characterised by its fine grain, attractive sheen and ripples of dark wood, it's been stained a rich dark brown and then lacquered and has elegant brass fittings. The sideboard provides storage for crockery, silverware and glassware - not to mention table linen.

Thomas Tank Engine Ready Bed
If your child is going to a sleepover, this all in one solution is fantastic as it combines a blow up air bed mattress and duvet. Featuring kids' favourite Thomas the Tank Engine and Friends, this bright blue and yellow mattress plus cover set will ensure your child has a great night's sleep whether they are at sleepovers or having weekends away with friends. A single sized bed, it has a built in headboard and comes complete with a pump so you can inflate it. It includes its own travel bag making it is ea