Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsburys in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsburys.

In fact, Sainsburys is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsburys products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsburys store, then no problem; at Sainsburys Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Tu Pillowcase Non-iron Pair PinkDifferent by Design Goose and Feather Down 10.5 tog DuvetRussell Hobbs Mini ChopperLeapfrog Fridge Farm Magnetic Animal SetWillow Tree PromiseWestern Digital My Passport Elite 320GB Portable Hard DrivHoover Alyx 2000W Bagless Cylinder Vacuum Cleaner RedLiverpool Football Club Cotton CurtainsWWE The Cell PlaysetSainsbury's HP 78 Colour Ink CartridgeSankey Water Butt Linking KitHarvest Design 2 Basket Storage UnitAntler Water Resistant MP3 CoverLilbourne Large Sofa Bed NaturalHarris No Loss Brush 3 PackBelkin 2m 4 Socket Surgemaster Surge ProtectorCanvas 3 Tier Shelf UnitMinster Accent Chair Elliot Stripe PlumSony Cyber-shot DSC-W270Netgear Wireless Starter Kit DGB111GThermos Black Flask 1LDuracell Active Charge Rechargeable AA Batteries 4 PackGenoa Regular Sofa Mink BrunoActivity TableD and T Brushed Steel 2 Gang 13A SocketDifferent by Design Mattress ProtectorVerbatim Green 320GB USB Portable Hard DriveiSound Headphone IS-7 PinkTu Faux Silk Curtains Duck EggFogarty Silk Soft Microfibre Mattress Protector
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Philips ID5552B/05 Twin Phone
This beautiful cordless phone comes from Philips' Design range. Ultra-modern looking with highly polished surfaces, slim profile and top-shelf functionality, this is a great addition to the home. It uses digital recording for messages of up to thirty minutes. The speakerphone function lets everyone in on the conversation while polyphonic ring tones make calls unique and interesting. The 200 name phonebook is well lit and easy to read. It is designed with energy saving in mind, and reduces power as you mo

Hoover Jovis Wet and Dry Handheld Vac
The Hoover Jovis Wet and Dry Handheld Vac is a powerful, compact hand-held wet and dry vacuum cleaner for home and car. The 14.4V motor is fully rechargeable and features NiMH batteries for improved running time and recharging efficiency, with up to 20 minutes of uninterrupted running time. The dust canister holds 0.8 litres of dust or 0.2 litres of liquid. The bagless cylinder design means the dust canister is hygienic and washable - no shopping for expensive, environmentally harmful replacement bags, and

Draper 18V Cordless Hammer Drill and Case
A powerful 18V cordless drill and screwdriver, with a useful set of features such as variable speed and 17 position torque control to prevent over-tightening. This model also comes with a soft-grip handle for comfort during prolonged use. Also, this drill has a hammer function, which is vital for drilling through masonry. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibi

Sainsbury's 17L Digital Microwave Oven and Grill Stainless Steel & Black
Cook, defrost and reheat delicious, nutritious food at home with the Sainsbury's Basics Manual Microwave Oven. This simple, functional 700W oven with 17L capacity has five power levels as well as a 1000W grill, to cook your food to perfection with the minimum of fuss. The microwave and grill are programmable with eight auto menus and a time-saving auto cook function. The unit is also fan assisted, and the 24.5cm turntable ensures that cooking power is evenly distributed. Finished in attractive, polished st

Lille Accent Chair Fabric Modern Circles Duck Egg
This pretty armchair would suit a sitting, dining or even bedroom due to its elegant shape, size and fabric. Covered in a floral flock design its tapered wooden feet give it a neat and compact appearance. The back and rounded arms are upholstered and the removable bottom cushion is foam filled.

Pony In My Pocket Show Jumping
The Pony In My Pocket Show Jumping Playset is the domain of the Quarab Pony Family! The pack includes 1 Pony Show Jump playset, 1 exclusive Quarab Mum and 2 exclusive Quarab foal figures - available only in this playset - plus two barrels. Suitable for ages 4+.

Brabantia 30m 3-arm Rotary Compact Airer
This 30m Compact Rotary 3-arm dryer is the ideal solution for drying your laundry outside and is perfect for small gardens or patios. The span width of this item is 266cm and the package includes a plastic ground tube. Opening this airer is easy thanks to Brabantia's innovative Umbrella System. The pole is fashioned out of aluminium, the frame from pre-coated steel. It is guaranteed for 5 years.

Draper Hammer Drill 500W
This powerful 500W hammer drill mixes ergonomic design with good functionality. More powerful than cordless versions, this draws power from the mains with a 3m cord. It offers variable speed control. It comes with a range of useful features, such as a reverse function, a bit holder inside the second handle (also adding stability), and a variable depth rod so make sure all your hole is just the right depth. Being a more powerful drill, this one needs a chuck key to tighten bits into it. The second handle ha

Philips Rotary Shaver 8290
The Philips Rotary Shaver 8290's shaving heads have 3 tracks for 50% more shaving surface than standard rotary shaving heads for a faster, closer shave. The shaver's super lift and cut technology lifts the hair away from the face, allowing you to shave nearer the root for an extra close - yet comfortable - shave. The precision cutting system has ultra-thin shaving heads with slots to shave long hairs and holes to shave even the shortest stubble, while the reflex action system adjusts to every curve of your

Belfield Knightsbridge Chenille Floral Natural Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. A pair of natural coloured curtains made from a mix of polyester and cotton. The fabric is patterned with a large tan and black flower design giving it a contemporary look. The curtains have been lined, which gives them a fuller, heavier feel, helps to block out more light than un-lined designs and will help reduce draughts when drawn. Pencil pleated for a gentle ripple effect, these curtains

Mitre Easy Fold Goal 6 x 3ft
This foldable goal is perfect for a game at the park or in the backyard. The sturdy powder coated frame is extremely durable, and the net attaches easily to the frame with velcro tabs. When it's not in use, it's easy to fold flat and store out of the way. It's sold with a one year guarantee.

Le Creuset Rectangular Baking Dish Teal 32cm
One of Le Creuset's most versatile dishes due to its size, this baking dish can be used for roasting, marinating, storing and serving. Its teal enamel coating and stone inner is extremely durable and can withstand extreme temperatures without chipping, cracking or scratching. Dishwasher, grill, oven, freezer and microwave-safe, this classic dish testifies to Le Creuset's high quality production since 1925.

Tu 13 Piece Cutlery Set with Caddy
Contemporary cutlery in shiny stainless steel with bright chrome handles. Included in the set are 4 knives, forks and dessert spoons and a useful steel caddy for easy access and drawer-less storage. Dishwasher-safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Tu Honesty Petals in Vase
Beautify your home with Tu Honesty Petals in Vase. These amazing realistic looking artificial flowers are everlasting, low maintenance and attractive - they'll never require watering and you can put them anywhere in your home, without worrying about whether they need sunlight or not. The product comes with a handsome cream ceramic vase in which to display them.

Antler Padlocks x 2
Secure your luggage when travelling with these two durable locks from Antler. Fitting most zipped luggage, they are easy to set and come with four keys in case you loose one along the way.

Meccano Build & Play Funky Car
The Meccano Build & Play Funky Car set gives kids a range of options to play with. Designed for young children, the 161 large, flexible, cheerfully coloured sections can be put together to make a total of six different models - including a helicopter, a robot and a plane (assembly instructions included). Ever since its early beginnings in a Liverpool workshop in 1898, where Frank Hornby invented the construction sets for his own children, Meccano has been a favourite among children of all ages. To this da

Different By Design Small Crystal Glass White Wine Glasses 4 Pack
Perfect for any white wine and with an elegant stem and flute, these crystal glasses are ideal for everyday use. They come gift boxed and would make a lovely housewarming, engagement or wedding present for any wine lover. Dishwasher safe.

Scimitar Tank
Support your infantry with the firepower of the H.M. Armed Forces Army Tactical Battle Tank. Inspired by both the Scimitar Armoured Reconnaissance Vehicle and the Challenger 2, this tank is just as manoeuvrable and has a firing missile. Rubber tracks give maximum grip whatever the terrain, the turret rotates, the gun elevates and the store boxes open, as do the two hatches, which can take 10" figures. Suitable for children aged 5+.

Seagate Freeagent GO 5400.2 250GB Portable Hard Drive
Portable, big storage hard drive without the need for cables, the Seagate Freeagent GO 5400.2 250GB is an option for PCs. 250GB of storage, it can hold enough media for anybody who likes to be entertained on the move, it also has plenty of space for transporting files and data between computers. With the docking station available from Seagate (not provided), it means that you don't have to worry about cables cluttering up your desk. Please note: this product is not compatible with Macintosh computers.

Willow Tree Mother and Daughter
This touching embrace between mother and daughter has been immortalised in hand finished resin by fine artist Susan Lordi for Willow Tree. Heavy and smooth to the touch, this figurine would make an ideal gift or decoration in the home.

Lilbourne Large Sofa Bed Alaska Leather Chocolate
The ideal answer to putting up occasional guests, this UK-made large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is semi aniline with a cracked wax finish - see our Furniture Buyi

Plum Glenmore Arch
Beautify your garden with this Plum Glenmore Arch. Made from sustainably sourced timber, this attractive arch has diamond trellised half sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The natural-looking finish and Japanese-style roof will blend perfectly into any landscaping design. The Plum Glenmore Arch is guaranteed for 10 years against rot. Some assembly is required, and the pack comes with all ground fixings included. This product is not available to customers in N

Gallery Contemporary Bevelled Full Length Mirror
The Gallery Contemporary Bevelled Full Length Mirror features an antique silver paint finish frame with bevelled glass inset - the overall effect is one of contemporary style that would suit a broad range of décor styles. The mirror can be hung landscape or portrait and comes complete with wall fixings. The Gallery mirror collection is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

BT Freestyle 710 Phone
The stylishly silver BT Freestyle 710 DECT phone has all the features you need from a cordless phone. To start with, the large backlit LCD display is very easy to read, as are the chunky buttons. The phone's range - 300m outdoor, 50m indoor - gives you plenty of room to roam, and fully charged it allows 10 hours' talk time and 100 hours' standby. Other features include speakerphone, caller ID, call waiting and transfer, 50 name and number phone book, 5-number redial, keypad lock, call timer and out-of-rang

Tomy Rummikub
A great numbers game for 2-4 players. Build 'sets' or 'runs' of numbers then manipulate them into sums and patterns to achieve high scores. A fun way to train your brain and improve number and strategy skills. Rummikub provides addictive fun as you become faster at competing against siblings or friends for more complex results. Designed for players aged 8 upwards. The attractive box makes this an ideal gift for a friend or family member.

Yamaha EZ200 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha EZ200 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme. The EZ200 has 61 full size, touch sensitive keys and 32 note polyphony and plays 375 sounds (with 9 effects) in 2 variations of 100 different styles. It boasts a MIDI connection and a backlit LCD display screen. Playing is amplified by 2 2w speakers and there is a headphone jack s

Different By Design Small Crystal Glass White Wine Glasses 4 Pack
Perfect for any white wine and with an elegant stem and flute, these crystal glasses are ideal for everyday use. They come gift boxed and would make a lovely housewarming, engagement or wedding present for any wine lover. Dishwasher safe.

Disney Pixar Bumper Pack
This enchanting pack will entertain little people for hours. Six separate puzzles in one pack come neatly stored in pouches with individual pieces clearly marked on their reverse to avoid confusion if the parts get jumbled. Featuring favourite Disney Pixar characters from Shrek to Toy Story the variety will keep young minds focused and amused as they try to complete the finished images. With puzzles ranging from 35 to 70 pieces you can select the difficulty level that best suits you and your children. I

Tu 3 Tier Square Tube Corner Frosted Glass Shelf
Neat and stylish, this 3-tier wall mounted glass shelf fits neatly into any corner to provide extra storage space for bathroom essentials. It measures 32.5 x 64cm with a depth of 17.5cm and is ideal for even the smallest bathroom.

Andrew Collinge 2200W AC Ionic Dryer
Two time winner of the British Hairdressing Awards Andrew Collinge is one of the most highly respected figures in the hairdressing industry today. Together with Carmen, he has developed a range of signature products for home hair care. The Andrew Collinge Ionic Dryer has a tourmaline ceramic grill which maintains even heat distribution and eliminates heat spots to prevent heat damage to your hair. The continuous ionic output speeds up the drying process, also avoiding the damaging effects of dehydration an