Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Amefa Dine Moderno 18 piece Cutlery Set
A contemporary 18 piece cutlery set with place settings for up to 4. The set includes 4 knives, forks, dessert and soup spoons and 2 serving spoons making this perfect for family use or for entertaining guests. Squared handles make this cutlery comfortable to use and the simple design makes it suitable for any occasion. Made of stainless steel, the set is completely dishwasher safe. The set comes boxed and has a 50 year guarantee. This is an age restricted product. It is against the law to sell a knife

Panasonic SDR-S15 Black SD Camcorder Black
An ultra-compact camcorder that crams a very useful amount of features into its highly portable body. It records standard definition television with DVD quality, and can shoot in 4:3 or widescreen 16:9 mode. The 10x zoom lens lets in lots of light (F1.8), so it handles dim situations well. Electric Image Stabilisation reduces camera shake, which is especially useful if you shoot at the long end of the 10x zoom. The 0.6 second quick start function is always ready to record video, rather than losing precio

Razor Ripstik
You don't have to snowboard to carve back and forth! The Razor Ripstik has inline castor trucks and a dual pivoting deck to provide the same experience on solid ground. The concave deck makes for a more comfortable ride with increased foot control, and the special design means you can accelerate and steer without pushing. The Razor Ripstik has urethane wheels with ABEC bearings for a smooth ride. It's suitable for kids aged 8+.

Nicky Clarke 500W Blow Dry Styler
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Style your hair while you dry it with the Nicky Clarke 500W Blow Dry Styler. This 500-watt hot-air styler gives quick styling results at two heat and two speed settings, and features a vent brush for smooth, shiny hair. The larger (28mm) thermal brush adds volume and help straighten your hair, while the smaller (19mm) brush adds flicks and licks, or can be used for styling short

Curver Deco Storage Box Pink
The Curver Deco Storage Box has a 25L capacity and is pretty, durable and functional. The colourful psychedelic design will complement most design schemes and brighten up a room - no need to kick this crate under the bed in the spare room! It comes with a matching lid to keep things tidy and is made of strong, durable yet incredibly lightweight polypropylene for maximum storage convenience.

Sainsbury's Masonry Drill Set
Eight drill bits from 3mm to 10mm made from heat-treated carbon steel for extra hardness. Suitable for masonry only.

Sony Active Stability Headphones
Sony Active Stability Headphones are perfect for sporty types. These sleek over the ear sports headphones have a built in stability tip to prevent them from falling off, even during vigorous exercise, and produce deep bass playback. The flexible neck band moves with you as you exercise, and can be flattened and folded for easy storage in your gym bag. A short 60cm cord allows the headphones to be used with an armband MP3 player without all that extra length getting tangled up, and an additional 60cm extens

BT Synergy 5100 Quad Handset Phone
With stylishly modern looks and many of the latest technologies, this four-phone set boasts enhanced digital range, clarity and security. The blue backlit display is easy to read and easy on the eye, and the handset comfortable in the hand. There's a large 250 name and number directory, with copy capability between handsets. In addition, the SIM card reader/writer enables you to copy numbers to and from the phone. The call list stores up to 20 dialled numbers and 30 received calls, any of which can be inst

Verbatim CD-R Extra Protection Slim Cases Pack of 10
The Verbatim Pack of 10 CD-R Extra Protection Slim Cases contains high quality recordable CDs, each in its own slim jewel case. These CD-Rs are a benchmark for the industry, boasting 52x write speeds, UV resistance and a reported 100 years of archive life, in addition to the standard 700MB of storage. Verbatim CD-Rs also have a very high compatibility rate and are renowned for working on a wide range of players and drives. Limited lifetime warranty.

Plastic Shoe Storage Boxes 6 Pack
Protect those expensive shoes when not in use with these plastic shoe storage boxes. As well as protecting them from whatever lurks in the bottom of your wardrobe, the boxes stack neatly so that multiple pairs can stay protected whilst making the best use of your space. As well as storage, each box comes with an inbuilt handle so, if you want to carry those killer heels instead of wearing them, you can.

Tu Pintuck Panels Duvet Set Pink
Brighten up your bedroom with the Pintuck Panels bedding range. These duvet sets are embellished with an attractive and distinctive pintuck satin panel design, giving your bed a stylish and contemporary look. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220

Dunlop Competition Squash Ball
A great little performer for intermediate players, this squash ball is made from black rubber and is designed to take 10% longer than a professional ball to complete its bounce. That gives players a slightly tougher game without being overly challenging. It's used in worldwide squash competitions, which is a testament to its quality.

Poppy Wall Art Square Canvas
Brighten up your home with this bold, beautiful poppy artwork. The close up detail enhances the naturally striking colours at play in the work, and the stunning red and purple will add a splash of colour to any interior design scheme. The canvas measures 50 x 50cm. The MDF wood frame is resistant to warp, moisture and compression.

Epson T016 Magenta Ink Cartridge
The Epson T016 Magenta Ink Cartridge is compatible with any Epson printer that takes an Epson T016 ink cartridge - EPSON Stylus D68PE and EPSON Stylus D88/D88PE. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Philips Stainless Steel Jug Kettle
Help save the environment and your bills by using this stylish brushed metal, energy-saving kettle by Philips. With its cup gauge water level indicator you can avoid boiling more water than you need which will save energy. A double-action water filter makes for cleaner water and a cleaner kettle, as a scale collector attracts scale from the water and the filter stops the remaining particles from being poured into your drink. Cordless and safe to use, this 1.7L kettle has an automatic shut-off feature, dou

Sprig Baja Scout Dune Buggy
Smaller than the Sprig Discover Rig is the sidekick vehicle Baja Scout. Adventure guide Miki Flinders wants to take his friends on a tour of the Australian Outback, and kids can come along! The Sprig Baja Scout comes with a Miki Flinders figure and can hold him plus one other Sprig character as they head out across the plains of the Australian desert. The Sprig Baja Scout has a pump-action powered light feature that will illuminate Miki's LED headlamp! The Baja Scout is made from Sprigwood, a 100% durable

Tefal Quick Cup Claris Filter Cartridge
The Tefal Quick Cup is an innovative and energy saving water dispenser that gives you hot or cold filtered water at a touch of a button. The Claris Cartridge replacement water filter cartridge ensures cleaner, fresher, clearer water, and prevents lime scale and removes chlorine. Replace every 6 weeks.

Sainsbury's Sprung Ortho Mattress
Sainsbury's Sprung Ortho Mattress is a firmer mattress with traditional hand tufting and quality fillings. Ideal for those looking for comfort, but also a more supportive sleeping surface. The mattress has handles and air ventilators in the mattress border. It will require turning from time to time, and please note that the divan base is not included. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure tha

Autocare 12V DC to 240V AC Power Inverter 300W
If you find yourself needing mains power while you're out and about, simply plug this inverter into your cigarette lighter socket (plug included), and it will convert the 12V DC current to a more usable 240V AC current, for use on a wide range of household products, such as laptops and mobile phone chargers, food mixers or small televisions. The converter is a small box, with a cable to plug into your cigarette lighter. On the box, a normal UK three-prong plug socket gives you hassle free access to the pow

Fuji Finepix Z33WP 10-Megapixel 3x Zoom Waterproof Digital Camera Pink
A lot of cameras are touted as 'take anywhere' cameras, but this waterproof one you really can take anywhere. Perfect for anything from a sunny afternoon picnic to swimming at the beach, this camera offers ultimate flexibility. A 3x optical zoom (35mm-105mm equivalent) gives you flexible shot sizes, while the 10-megapixel sensor gives stunning, high resolution photos. A range of automatic functions makes shooting in a wide range of situations as easy as pressing the shutter button. Available in a range of b

Mio Navman Spirit 500 Traffic Regional Sat Nav
The Mio Navman Spirit 500 Traffic Regional has a 4.7 inch, wide touchscreen in a smoothly curved body. Designed to navigate you around the UK and Ireland, it packs in a bunch of useful information inside its light, portable body. Use it on foot or in the car. Like most other satnavs today, it handles efficient route calculation easily, and will direct you via the map and via voice prompts so your eyes stay on the road. Unlike many other devices, this one has gone back to the drawing board and simplified it

BaByliss Aqua Touch Shaver
The BaByliss Aqua Touch is a wet and dry shaver for women on the go! It's suitable for wet or dry shaving as well as dry trimming the legs, underarms and bikini area. This slim shaver is rechargeable for handy, cordless use and waterproof for use in the bath or shower. It has curved and straight interchangeable heads for different body parts, a 4 position comb guide for your bikini line, and comes with various accessories. The BaByliss Aqua Touch has a charge indicator light and comes with a shower hang

Nescafe Krups Dolce Gusto Red
It's possible to enjoy the smell and taste of freshly brewed coffee in the comfort of your own home with this Nescafe Krups Dolce Gusto in stylish red. Simply insert pods of Nescafe ground coffee and high pressure water and steam forced by a pump will extract rich flavour to bring you your favourite coffee. Whether you enjoy cafe latte, cappuccino, macchiato, mocha, chococcino or espresso, you'll be sipping in seconds. Nescafe knows how urgently you'll want to enjoy your coffee machine so it has included

Philips Cineos HD Hi-fi Headphones
Philips Cineos HD hi-fi Headphones deliver superior high definition sound clarity and boast a wide frequency response. Designed to be used indoors, these specialist earphones provide the perfect listening experience. The comfortable cushions cover the whole ear and the high quality linear crystal oxygen-free copper cable optimises sound quality with a 24k gold plated adapter for a reliable connection. The single-sided detachable cable also reduces tangling and improves comfort. The easy-to-adjust, breathab

Easy Karaoke DM-525 Wired Microphone
The Easy Karaoke DM-525 Wired Microphone is a professional dynamic black microphone for use with karaoke machines and amplifiers. This quality microphone is a great addition to your existing karaoke set up - should you want to add a second singer for backing vocals, duets or harmonies, just add the DM-525. Pair the Easy Karaoke DM-525 Wired Microphone with any of the karaoke machines available from Sainsbury's!

Mega Bloks Spider Man Metamorpher Vehicle
Stop the Green Goblin in this incredible Spider Man Metamorpher Vehicle. It shifts shape and can become any 1 of 4 different vehicles. Kids will spend hours discovering all the different things it can be. The 110 pieces can be built and rebuilt into an all terrain attack vehicle, a jet fighter and a submersible, including opening cockpit, web launcher and big rubber wheels! Now kids can play at Spider Man with his fabulous changing ride. Suitable for children aged 5+.

Rowlinson Decking Kit and Balustrade Kit and Pergola Kit
Diversify and beautify your garden landscape with the easy to assemble Rowlinson Decking, Balustrade and Pergola Kit. Create the perfect setting for entertaining, outdoor dining or simply to soak up the sun on a summer afternoon. Large or small, your garden's natural beauty will be greatly enhanced by this exquisitely simple deck, which will fit into a right-angled corner. Simplicity, individuality and versatility are the hallmarks of the Rowlinson decking system. All the components you need are provided r

Russell Hobbs Black and Chrome Kettle
This black cordless kettle by Russell Hobbs will stand out in any kitchen. It has a 1.7L capacity and a 3kW concealed element for rapid boiling. The 360 degree rotational base also stores the cord and it has a lockable flip top lid for easy filling. Removable filters make it easy to clean and it also features non-slip feet, a neon power on indicator and a water gauge. Suitable for both right and left handed use.

Sylvanian Families Applewood Department Store
The Sylvanian Applewood Department store, run by the Mouse family, overlooks the Village Square and has both a merchandise area and a café. The pack contains more than 200 accessories in total, including rocking horse, piano, clothes and café accessories including glasses and ice cream sundaes. Suitable for ages four and up.

Fisher Price Peek-a-Boo Piano
Attach this soft piano to your child's crib and let it entertain with soft lights and 10 different songs. As baby learns to kick he or she can activate the sounds, so teaching the laws of cause and effect in a fun and gentle way. As children grow, the piano can be placed on the floor and touching each key will encourage a different tune. Requires 3 x C batteries, which are included in the pack. Suitable for children from birth.